He thought he'd just come across a beautiful supercar. In reality, he'd just stumbled across a one-of-a-kind piece of machinery. In Tennessee, a motorist named Greg Goodman recently experienced a scene that he immortalized on his social networks. On spotting a Lamborghini Diablo white on the road, he decides to stop. At that precise moment, he had no idea that he had just come across one of the rarest examples ever produced.
A Lamborghini Diablo like no other
At the time, Greg doesn't know exactly what he's looking at. He films the car, shares it on Instagram, and as is often the case these days, it's the comments that reveal the truth. Very quickly, someone identifies the model: it's not a simple Diablo, but a totally unique version, an absolute one-off. The name? The Lamborghini Diablo Victoria's Secret.
A few visual details help to remove any doubt: its characteristic white hue, its specific logos and, above all, its “VS” graphics, which replace the traditional “SV”. A direct reference to the famous brand from, which created this model at the end of the 1990s.
Yes, this Diablo is unique. Produced as a one-off in 1998, it was designed for Victoria's Secret's “Dreams and Fantasies” catalog. At the time, it was staged alongside iconic models, accompanied by the famous angel wings.
A blend of motoring, fashion and pop culture that marked a whole generation. Sold for around $350,000 at the time, a record for Lamborghini, But the story doesn't end there. But the story doesn't end there.
Found 14 years later
After its heyday, the Victoria's Secret Diablo gradually disappeared from the radar. Accident-damaged and then abandoned, it remained immobilized for over 14 years, stored in a shed, without ever running. It wasn't until Ed Bolian's investigative work that the car was found. Thanks to a simple lead found on an old post from 2011 and a Mecum auction, he managed to locate the car and contact its owners. In 2025, after lengthy negotiations, he succeeded in acquiring it. Shortly afterwards, the Diablo comes back to life for the first time in over a decade.
Since its re-launch, the Victoria's Secret Diablo has been given a new lease of life. It has even been exhibited at events like Moto Miami 2026, where it won its category against some formidable models.
And the story continues, with a modern recreation of the famous 1990 photo, this time with real angel wings found decades later.
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