It's a powerful symbol of the brand's geographical shift: Fiat sells more cars in Brazil than in Italy... and by a long way. While the Italian brand continues to decline on its own soil, it continues to enjoy great success in Latin America, to the point of redefining what it means today to be an Italian brand.
Brazil: 241,428 Fiat cars registered in six months
The figures speak for themselves: with 241,428 units registered between January and June 2025, Brazil remains Fiat's number-one market worldwide, ahead of Italy (82,466 units), which is down 14 % on last year. Not only does Brazil retain the top spot it has held since 2019, it even widens the gap with annual growth of +9 %, and even +17 % compared to 2023.
This success is no accident. Fiat offers a complete, affordable and local range: Mobi, Argo, Pulse, Fastback, Cronos, Toro, Strada... not forgetting the Abarth versions. Models adapted to the needs and expectations of the Brazilian market, with a well-honed industrial strategy, unlike on the Old Continent.
Italy: the fall continues
If the first six months of 2025 are anything to go by, Fiat is in structural decline on its home turf. The brand sold "only" 82,466 vehicles, down 14 % on the same period last year, and even 12 % less than two years ago. A worrying fall.
What's most alarming? A large proportion of Italian sales (almost 70 %) are still based on the old Fiat Panda, a model at the end of its career, sold off but still widely popular.
Argentina: the big surprise
Another high-growth country is Argentina, Fiat's third-largest market worldwide in 2025. With 42,332 units sold (+92 1TP3Q), the brand will almost double its sales there compared with 2024. Here too, the local range is an asset, with models produced in the region and designed for local purchasing power.
Europe drops out...
In the meantime, Europe is collapsing. The situation is worrying. Here are a few examples of free fall:
- Germany 8,663 units (-55 %)
- France : 9,738 units (-53 %)
- Spain 5,027 units (-54 %)
- United Kingdom : 6,136 units (-29 %)
- Turkey 33,068 units (-35 %)
In these markets, the all-out electrification strategy (Fiat 500e, Fiat 600e) is not bearing fruit. Result: double-digit losses on all fronts.
Fiat, an Italian brand... with Latin American roots
With over 283,000 vehicles sold in its two Latin American markets alone, Fiat generates over 65 % of its sales outside Europe.
Fiat is not what it used to be. The Italian icon is now a global brand, driven by Brazil and Argentina, which act as commercial pillars in a world where Europe is in retreat.
Brazil is Fiat's new beating heart. And even though the brand is preparing for its comeback on the Old Continent with three new modelsshe knows where her priorities lie. And it's no longer in Turin... but in São Paulo.
| Country | Registrations 6 months 2025 | Change n-1 | Change n-2 |
|---|---|---|---|
| Brazil | 241428 | 9% | 17% |
| Italy | 82466 | -14% | -12% |
| Argentina | 42333 | 92% | 9% |
| Turkey | 33067 | -35% | -46% |
| Germany | 8662 | -55% | -64% |
| France | 9737 | -53% | -51% |
| Spain | 5026 | -54% | -68% |
| United Kingdom | 6135 | -29% | -39% |
| Japan | 1856 | -16% | -22% |
| United States | 919 | 95% | 225% |
| Total | 431629 | -4% | -9% |
English 
French 
Italian 
Spanish 
Portuguese 
German 
Japanese 
Turkish 
Dutch
Ein totaler Irrsinn seitdem Fiat, Lancia und Alfa Romeo bei Stellantis, offenbar bewusst, nur eine Nebenrolle spielt. Was ist bloß in den Köpfen der Elkann Familie passiert?
Keine würdevollen Nachfolger einstiger Verkaufsschlager. Kein Punto, kein neuer 500, kein Panda mit dem man sich identifizieren kann. Stattdessen irgendwelche Namensgebungen auf PSA-Plattformen mit dem schrecklichsten Motor, der mir je untergekommen ist, dem Puretech 1.2 Dreizylinder und dessen Varianten. Wieso baut man solche Motoren, die sich schütteln und in der Basis-Version überhaupt kein Drehmoment erzeugen? Fiat könnte früher sehr gute Motoren bauen. Alles vorbei. Fire-Motoren eingestellt.
Someone will have to explain to me why Fiat has a complete range in Brazil and too little in Europe. Why aren't certain models for South America also available in Europe?