It's a powerful symbol of the brand's geographical shift: Fiat sells more cars in Brazil than in Italy... and by a long way. While the Italian brand continues to decline on its own soil, it continues to enjoy great success in Latin America, to the point of redefining what it means today to be an Italian brand.
Brazil: 241,428 Fiat cars registered in six months
The figures speak for themselves: with 241,428 units registered between January and June 2025, Brazil remains Fiat's number-one market worldwide, ahead of Italy (82,466 units), which is down 14 % on last year. Not only does Brazil retain the top spot it has held since 2019, it even widens the gap with annual growth of +9 %, and even +17 % compared to 2023.
This success is no accident. Fiat offers a complete, affordable and local range: Mobi, Argo, Pulse, Fastback, Cronos, Toro, Strada... not forgetting the Abarth versions. Models adapted to the needs and expectations of the Brazilian market, with a well-honed industrial strategy, unlike on the Old Continent.
Italy: the fall continues
If the first six months of 2025 are anything to go by, Fiat is in structural decline on its home turf. The brand sold "only" 82,466 vehicles, down 14 % on the same period last year, and even 12 % less than two years ago. A worrying fall.
What's most alarming? A large proportion of Italian sales (almost 70 %) are still based on the old Fiat Panda, a model at the end of its career, sold off but still widely popular.
Argentina: the big surprise
Another high-growth country is Argentina, Fiat's third-largest market worldwide in 2025. With 42,332 units sold (+92 1TP3Q), the brand will almost double its sales there compared with 2024. Here too, the local range is an asset, with models produced in the region and designed for local purchasing power.
Europe drops out...
In the meantime, Europe is collapsing. The situation is worrying. Here are a few examples of free fall:
- Germany 8,663 units (-55 %)
- France : 9,738 units (-53 %)
- Spain 5,027 units (-54 %)
- United Kingdom : 6,136 units (-29 %)
- Turkey 33,068 units (-35 %)
In these markets, the all-out electrification strategy (Fiat 500e, Fiat 600e) is not bearing fruit. Result: double-digit losses on all fronts.
Fiat, an Italian brand... with Latin American roots
With over 283,000 vehicles sold in its two Latin American markets alone, Fiat generates over 65 % of its sales outside Europe.
Fiat is not what it used to be. The Italian icon is now a global brand, driven by Brazil and Argentina, which act as commercial pillars in a world where Europe is in retreat.
Brazil is Fiat's new beating heart. And even though the brand is preparing for its comeback on the Old Continent with three new modelsshe knows where her priorities lie. And it's no longer in Turin... but in São Paulo.
| Country | Registrations 6 months 2025 | Change n-1 | Change n-2 |
|---|---|---|---|
| Brazil | 241428 | 9% | 17% |
| Italy | 82466 | -14% | -12% |
| Argentina | 42333 | 92% | 9% |
| Turkey | 33067 | -35% | -46% |
| Germany | 8662 | -55% | -64% |
| France | 9737 | -53% | -51% |
| Spain | 5026 | -54% | -68% |
| United Kingdom | 6135 | -29% | -39% |
| Japan | 1856 | -16% | -22% |
| United States | 919 | 95% | 225% |
| Total | 431629 | -4% | -9% |
English 
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Turkish 
Dutch
Ein totaler Irrsinn seitdem Fiat, Lancia und Alfa Romeo bei Stellantis, offenbar bewusst, nur eine Nebenrolle spielt. Was ist bloß in den Köpfen der Elkann Familie passiert?
Keine würdevollen Nachfolger einstiger Verkaufsschlager. Kein Punto, kein neuer 500, kein Panda mit dem man sich identifizieren kann. Stattdessen irgendwelche Namensgebungen auf PSA-Plattformen mit dem schrecklichsten Motor, der mir je untergekommen ist, dem Puretech 1.2 Dreizylinder und dessen Varianten. Wieso baut man solche Motoren, die sich schütteln und in der Basis-Version überhaupt kein Drehmoment erzeugen? Fiat könnte früher sehr gute Motoren bauen. Alles vorbei. Fire-Motoren eingestellt.
Someone will have to explain to me why Fiat has a complete range in Brazil and too little in Europe. Why aren't certain models for South America also available in Europe?
Brazilian operation is run by Brazilians, while European is run by Italians. Completely different work culture.
Though Brazil's protectionist trade policies on imports to help domestic factories probably has an effect as well. Brazilian Fiat doesn't have to compete with cost-competitive Japanese, Korean and Chinese alternatives. Whoever has the largest local manufacturing capacity wins the market (plus Latin-American socialists live and die for Fiat's working class image).
Europe's emissions standards are so strict, most of the Brazilian Fiat cars are probably illegal in Europe. They would need redesigned hybrid engines to pass Europe's efficiency standards, and would be costly to redesign for Europe.
Please explain why the Fiat sales statistics in Algeria are not mentioned I think it is ranked before Turkey more than 40,000 units sold.
Algeria to be ranked in 2026
Posted I think 2024
Oh, interessant. Wusste nicht, das in Algerien so viele Fiat verkauft werden.
Surprise, Fiat offers very little of what European buyers want, and sales plummet....Stellantis execs will be at a loss as to what is happening - because they seem to be clueless. And we're still waiting on Grande Panda to hit the streets in large numbers!
Thanks to whom? Marchione, who put all his money on North America and left Brazil alone (no deficits, so that's fine), while in Europe he slashed Italian investments in particular (Lancia, Punto etc...) and put all his money on the 500 (including the 500E) and derivatives. Bravo
I would love a 500 abarth but my first car was a Fiat, my daughters too and unfortunately they are rust buckets. I now stick with VW's.
Oh, interessant. Wusste nicht, das in Algerien so viele Fiat verkauft werden.
Fiat baute früher schöne und gute Autos. Fiat coupe, barchetta
Lancia beta, Ypsilon
Alfa 156 spider.
Warum gibt's jetzt nur noch stellantis einheitsbrei.
Das kommt davon wenn man spitzendesigner verärgert wie den Herrn da silva
Ja Fiat ist in diesen genannten Ländern gut vertreten. Auch preislich sehr gut zu anderen Marken auf dem Markt. Auch Rep. - Arbeiten und Ersatzteile sind in einen guten Verhältnis zu anderen Marken. Bin schon seit26 Jahren in Brasilien und reise und lebe in beiden. Ländern CH und BR.
Die firemotoren waren die besten aus dem 169 1.1 1.2 liter
Alles was danach kahm ist ja mehr oder minder dank der eu und den Emissionen geschuldet kann fiat ja nichts für!
It would be nice if there was a "translate comments into French" button, like on amazon.
And no, we don't all have browsers that can do this via plug-ins.
De fosse Ancora vivo Enzo Ferrari tutto questo non sarebbe accaduto, ma ormai in F1 siamo perdenti ed ora anche dal punto di vista commerciale si sta perdendo anche qui!
Hallo Fiat Italia, schon angekommen, wie es sofort umzusetzen ist? Also her mit Uno, Punto und viele anderen Modelle, selbstverständlich mit FIATMOTOREN- aber PRONTO! Und tschüss mit den Stellantis Klump. Und für den Panda (nicht den verpatzten Grande), einen 4×4, einen Diesel und wie kann es auch anders sein, 1.2 Liter als 4 Zylinder- ohne Hybrid!!! Natürlich zu leistbaren Preisen, das Leben ist schon teuer genug. Für weitere Fragen, stehe ich und Million ein andere gerne zur Verfügung. Mit allerbesten Grüßen und gutes Gelingen aus Wien
In my opinion, the statistics mentioned are incomplete. The number of Fiat vehicles sold in Algeria is much higher than those sold elsewhere, and has not been included in the overall figure for fiat vehicles sold worldwide.
Fiat hätte nie zu den Amis gehen dürfen und hatten auch von den Franzosen fernbleiben sollen. Ich war immer ein großer Fan von italienischen Autos. A112, Ritmo, Delta Turbo, Uno Turbo, Lancia Thema, bis zum 2.0 16 V turbo, und weitere. Doch jetzt. Was Fiat auf den Markt bringt ist nur noch Schrott. Wie die ganze EU. Und gebrauchte Autos, aus Italien, die in Ordnung sind, kann man nicht mehr bezahlen!