Fiat is preparing for its comeback. After months of doubts and rumours, the brand's boss, Olivier François, has just lifted part of the veil on the future of the Turin-based firm. In an interview with Spanish media ELMUNDO, he confirmed that Fiat will launch no less than three new models next year: an SUV, a Fastback and... a pick-up truck. An unprecedented offensive to reposition Fiat as a global brand.
Three models to get back to the heart of the market
Since the beginning of the year, Fiat's future has been shrouded in uncertainty. The appointment of Antonio Filosa as head of Stellantis on June 23, put the brakes on several eagerly-awaited announcementsincluding those of the famous Giga-Panda (F2U) and European Fastback (F2X).
In a complicated European context (sales in freefall), ever-increasing dependence on Latin America, the brand needed a strong signal. Olivier François gave it.
In this interview, Fiat's CEO confirms what has been going on behind the scenes: the range will be expanded, and not just a little. On the agenda:
- A C-segment SUV (F2U)
- A Fastback, also in the C segment (F2X),
- And a big surprise: a pick-up truck, also in the same segment, designed to meet strong demand in Latin America... but not only there.
Initially scheduled for a later date, this pick-up will finally arrive in 2026, at the same time as the other two. Fiat is playing the volume card with global models designed for Europe, South America, Africa and the Middle East.
Objective: to become a global brand once again
"The Grande Panda is our first truly global model since the Palio of the 90s," recalls Olivier François.
With these three new products, Fiat hopes to regain a position it had lost: that of a mass-market carmaker, accessible and present in all strategic markets.
To achieve this, the brand is relying on Stellantis synergies: a single platform, adapted to local needs, and production split between several plants - at least three, according to François.
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What's missing is an announcement indicating a desire to boost production of the Grande Panda, for example by opening an assembly line in Turkey! Just back from Liguria, I didn't see a single one, surprisingly. I passed a few Juniors and saw 2 new Ypsilons. Creepy.
And when is the Giga Panda due???
We want something concrete!!!
It's the F2U!
Hello Alexandre,
Reading the article, we understand that the Suv planned for next year is in the C segment, suggesting an STLA M platform.
While the Giga Panda was supposed to be a cousin of the C3 Aircross and Frontera, a lengthened B-SUV, on the STLA platform, is now being developed.
Smart Car. That's why the article is so confusing.
Ditto for the fastback, which was supposed to be a cousin of Basalte?
Hello
Everything will be on the STLA Smart, like the Giga Panda. In 2025 there should have been either the GigaPanda or the Fastback, but it will be neither. And finally, the next 3 models will be launched in 2026, still on STLA Smart. For the cousins, you'll have to look at Citroën. I think that only the pickup is a bit exclusive, but surely in the image of the Brazilian model.
Thank you for your feedback 😉
Whilst I welcome the news - being a massive Fiat fan, i'm also weary of products being delayed, weren't we supposed to get F2X this year? Grande Panda rollout has been a mess, so only when the products hit the streets will I be happy.
Wann kommt der Allrad Panda zurück, zu einem günstigen Preis wie früher,denn sich jeder Arbeiter mit normalen Lohn leisten kann ,nicht nur die Reichen
I've been a Fiat fan for a couple of decades, but now it seems to be "too little, too late". What happened to those brilliant, versatile and innovative small cars, so we'll suited to Italian mountain roads and tracks, not to mention congested city streets? Unless they can offer something to rival cars like the Hyundai Inster - and do it soon - they'll lose what's left of their traditional markets.
The most useful economical car we have ever owned is the mk2 Fiat multipla. Is a fraction over 4 metres long and sits 6 people. Why cant Fiat understand this and make a car the same size as a hybrid?
- In 40 years, I've had twenty-three Fiat cars, from the Fiat 500 (the old one) and the Fiat 127 to the latest Punto (not to mention three Lancia Y10s, an Ypsilon and a Mito), but now I'm totally allergic to SUVs. And now it's time for the great Swift!