Fiat CEO confirms launch of 3 new models next year

Fiat is preparing for its comeback. After months of doubts and rumours, the brand's boss, Olivier François, has just lifted part of the veil on the future of the Turin-based firm. In an interview with Spanish media ELMUNDO, he confirmed that Fiat will launch no less than three new models next year: an SUV, a Fastback and... a pick-up truck. An unprecedented offensive to reposition Fiat as a global brand.

Three models to get back to the heart of the market

Since the beginning of the year, Fiat's future has been shrouded in uncertainty. The appointment of Antonio Filosa as head of Stellantis on June 23, put the brakes on several eagerly-awaited announcementsincluding those of the famous Giga-Panda (F2U) and European Fastback (F2X).

In a complicated European context (sales in freefall), ever-increasing dependence on Latin America, the brand needed a strong signal. Olivier François gave it.

In this interview, Fiat's CEO confirms what has been going on behind the scenes: the range will be expanded, and not just a little. On the agenda:

• A C-segment SUV (F2U)
• A Fastback, also in the C segment (F2X),
• And a big surprise: a pick-up truck, also in the same segment, designed to meet strong demand in Latin America... but not only there.

Initially scheduled for a later date, this pick-up will finally arrive in 2026, at the same time as the other two. Fiat is playing the volume card with global models designed for Europe, South America, Africa and the Middle East.

Objective: to become a global brand once again

"The Grande Panda is our first truly global model since the Palio of the 90s," recalls Olivier François.

With these three new products, Fiat hopes to regain a position it had lost: that of a mass-market carmaker, accessible and present in all strategic markets.

To achieve this, the brand is relying on Stellantis synergies: a single platform, adapted to local needs, and production split between several plants - at least three, according to François.