Some encounters seem almost obvious, like the one between Ferrari and music. In Modena, at the heart of the Museo Enzo Ferrari, an exhibition entitled “The Greatest Hits - Music Legends and their Ferraris” explores this unique link between two worlds guided by the same quest: pure emotion.
Here, the car is no longer just a mechanical object. It becomes an extension of the artist, a symbol of success, sometimes even a source of inspiration. Through iconic models, archival photos and immersive audio content, the exhibition tells the story of how some of music's greatest figures found in Ferrari more than just a means of transport.
Music legends, exceptional Ferraris
Among the masterpieces on display, some associations have become almost mythical. Nick Mason's drummer owns one of the rarest Ferraris in the world, the 250 GTO, a true grail for collectors. Alongside it, conductor Herbert von Karajan's 250 GT Lusso reminds us that Ferrari's passion extends far beyond the boundaries of rock.
It's also hard to miss the spectacular 288 GTO of Mick Jagger, the perfect embodiment of the 80s, or the mythical LaFerrari Jay Kay, probably one of the most daring configurations ever seen on a Maranello hypercar.
In a more contemporary vein, rapper and producer Swizz Beatz displays his SF90 XX Stradale, while J Balvin is associated with a 512 TR, a symbol of the 90s.
Personal stories, sometimes unexpected
Some of the stories told in the exhibition are particularly striking. In 1965, John Lennon bought a Ferrari 330 GT 2+2... on the very day he obtained his driver's license. An audacious choice for a young driver, but one that reflected the times and the Beatle's already immense status.
Another emblematic figure is Luciano Pavarotti, associated with the Ferrari F40, is the epitome of Italian elegance, while Eric Clapton takes his passion one step further by commissioning a unique Ferrari: the SP12 EC, inspired by the 512 BB.
The exhibition also features more unexpected profiles, such as Cher with a 250 LM, or modern artists like Swizz Beatz, proof that the link between music and Ferrari crosses generations.
Ferrari as an extension of the artist
What emerges from this exhibition is that each Ferrari tells a story. For some, it symbolizes personal success after years in the business. For others, it becomes a work of art in its own right, personalized and shaped according to their vision.
Ferrari and music ultimately share the same philosophy: a balance between technical rigor and creative freedom. Whether on stage or on the road, the aim is always to provoke emotion, to leave a lasting impression. On view until February 16, 2027, “The Greatest Hits - Music Legends and their Ferraris” is an experience in its own right.
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