It took this collector 10 years to earn the right to access the most exclusive Ferraris, and it's not a matter of money

Buy a Ferrari isn't enough to even hope to get your hands on Maranello's most exclusive models. That's according to Jordan, one of the brand's leading collectors, who offers a behind-the-scenes look at a world where money alone doesn't open every door.

More than just a car—an experience reserved for a select few

To illustrate his point, Jordan presents his Ferrari Monza SP2, produced in a limited run of just 499 units. But the car is only part of the story. Upon delivery, Ferrari also presents an impressive collection of exclusive items: a high-end scale model crafted by Amalgam, helmets, racing goggles, gloves, leather shoes, a full outfit inspired by 1950s race car drivers, and even numbered accessories specially designed for each owner. Each item is an integral part of the experience and accompanies the customer long before and after the keys are handed over.

According to the collector, Ferrari pays close attention to every detail so that purchasing an Icona model or a limited-edition car becomes a truly special experience. «It’s not what you’re buying; it’s why you’re buying it and how it makes you feel,» he sums up.

Becoming a «top customer» doesn’t happen overnight

The question all enthusiasts ask themselves is simple: How can you get your hands on these Ferraris that you can’t just order from a dealership? Jordan’s answer is crystal clear: you have to build a long-term relationship with the brand. His journey began in 2015, and he recalls that his first Ferrari wasn’t even a new model. Over the years, he has made multiple purchases of highly customized models and has been actively involved in the Ferrari community.

For him, becoming a VIP customer requires several years of commitment. You must regularly purchase the brand’s models, opt for high-end configurations, attend events organized by Ferrari, support the automaker’s charitable initiatives, and even participate in track activities. Only by demonstrating your loyalty do the doors to ultra-limited-edition models begin to open.

A relationship that works both ways

Jordan also points out that being a VIP customer isn’t just about receiving exclusive invitations. The relationship is ongoing. When his Monza SP2 wouldn’t start, a Ferrari technician came directly to his location to fix it. For him, this level of support perfectly illustrates how the program works: the customer supports his dealership, which returns the favor when needed.

This loyalty seems to be paying off. After several exceptional models, Jordan confirms that a Ferrari F80 has now been ordered. This is further proof that, at Ferrari, the most coveted cars aren’t bought simply with a big check—they’re earned over the years.