
Alfa Romeo wins a coveted title at the AutoTrader New Car Awards the "Most Loved BrandPorsche, which has held this distinction for three years. The award, presented by AutoTrader, the UK's leading new and used car marketplace, is based on votes cast by Internet users, and it's a real plebiscite for the Italian brand.
The AutoTrader New Car Awards is an annual ceremony where over 200,000 consumers vote for their favourite cars in 23 categories ranging from car of the year at best vehicle for the familythrough to the electric cars or hybrids. However, it was the "Most Loved Brand" category that caught the eye this year, and it was this year's "Most Loved Brand". Alfa Romeo has come out on top.
This award does not reward sales or technical features, il stands out for its more emotional assessment. A brand that continues to win the hearts of motorists looking for models with irresistible charm and sporty driving.
According to AutoTrader, what makes Alfa Romeo so successful is its ability to "touch the hearts" of drivers. The cars' distinctive design, dynamic handling and mythical history were praised. One owner summed up this alchemy by describing his Alfa Romeo as "a beautiful car, with great performance and very comfortable", while another loyal fan declared, "I've been driving Alfa Romeos for nearly 20 years, and they corner better than any other car in their sector."
Porsche, which has reigned unchallenged in this category for three consecutive years, finished second this time.. Although Porsche drivers praised the brand's unique driving experience, it seems that Alfa Romeo's emotional appeal made the difference this year. But let's be fair, Porsche is still a safe bet in the automotive world.
Third place goes to BYD, the Chinese brandwhich has won over consumers with its innovative electric models, acclaimed for their avant-garde technology and unique character. Although the brand did not take first place, its appearance on the podium testifies to the growing importance of this Chinese brand among motorists.
Alfa Romeo is a joy that has no place in the hands of certain clowns...
It's well said 🙂
Finally, something positive, especially for me, who has lived and breathed Alfa for over 60 years. It's very important and I hope the current management will rise to the challenge.
Fahre seit 55 Jahren Alfa Romeo und habe es bis heute nicht bereut. Es sind einfach emotionale Autos. Man ist exklusiver und ein Alfa steht nicht an jeder Ecke, wie Audi, BMW oder Mercedes.
My Alfa 4C gives me more emotions than my Levante Trofeo! But for me there's no better Italian in the automotive world!🚗🥇😀🏆
Alfa Romeo, the beloved brand that too few people buy. It's incomprehensible.
I love Ala Romeos,but they need to refresh the models every 2 years. It doesn't have to be a complete make over,just some cosmetic upgrades. They should have updater the 4C and not just ccrap it. It's still an awesome car that should still be on sale with changes to the front and the interior,and very minor changes to the back.
Never heard of this prize.
Soon, there will be as many distinctions as there are brands, to keep the automotive world happy.
BYD in 3rd place: that says a lot about the seriousness of this award...