Since the arrival of the newAlfa Romeohas become an almost monthly habit: the brand regularly reports on the sales performance of its latest model, theAlfa Romeo Junior. And the momentum is still positive, to say the least.
A few days ago, we revealed exclusively on Italpassion that the brand grew by 20 % in registrations compared with the previous yearThis rebound was largely driven by the new BSUV Junior. This model now accounts for between 50 and 71 % of the brand's registrations, depending on the country. A sign of real commercial success across Europe.
And this trend seems to be continuing. On June 9, 2025, Alfa Romeo announced that it had exceeded 40,000 orders for the Junior. A symbolic milestone that confirms the momentum begun in autumn 2024. According to our estimates, this represents around 25,000 orders over the last 6 months, a rate that could take Junior to 50,000 orders a year if the pace continues.
An encouraging figure, but one that will have to be sustained over time. The case of the Tonale (and its American cousin, the Dodge Hornet) is a reminder that promising beginnings don't always guarantee long-term success: 20,000 units produced in 2022, a peak of 82,000 in 2023, then a drop to 36,000 in 2024...
In terms of registrations, the data confirm that Junior has been well received. Focusing on four key markets - Italy, France, Germany and Spain - 12,256 units have been registered since the start of the year, an average of 2,000 to 3,000 vehicles per month. A respectable performance for a still young model in a particularly competitive segment.
It should be remembered, however, that the figures for orders, production and registrations are not equivalent. To date, no official production figures for the Tychy plant have been released.
In short, the Alfa Romeo Junior is off to a good start. With a steady stream of orders and a significant share of the brand's registrations, the Junior has become the pillar of the Alfa Romeo revival. Provided the momentum lasts beyond the novelty effect. It's a pity that, as has been the case for over a decade, the brand's survival depends on just one or two models each time.
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It's the eternal problem, with a stunted range and an ever-changing product plan: communicating vessels. One model arrives and boosts sales, but others collapse. As a result, we never manage to break the 100,000 sales barrier...
Im November bestellt im März hätte er kommen sollen und bis heute nicht da .
Das macht keinen Spaß
It's so funny to see that the brand's future now rests on the success (relative, 40,000 a year is nothing to sneeze at) of a heavily redesigned Peugeot. The same goes for Lancia (which wasn't even worth it, given the results).
What's the problem? After all, previous Alfa Romeo models were Fiat-based.
50,000 orders for its first year on the market? That's half as many as for the 156 in its day... That's not much.
Vielleicht versucht man es mal mit interessanteren Motoren im Laufe der Zeit. Ein kleiner Diesel oder ein schöner 200 PS Benziner halten das Interesse hoch. Mit diesem langweiligen 136 PS Motor könnte man mich nicht locken.
I spent two days in Rome in April and only saw 2 Juniors, but I did a lot of walking in the city!
Da hast du völlig recht. Ich glaube nicht, dass es neue Motoren geben wird. Und ein Sechszylinder-Diesel fehlt noch immer im Programm. Danke scheisse Stellantis!