Abarth to replace DS in Formula E?

Since its entry into Formula E In the 2018-2019 season, DS Automobiles left its mark on the category with two manufacturers' titles, while Maserati joined the competition in 2023. However, a new player may be preparing to take DS's place in this 100 % electric adventure: Abarth. The brand, which has pivoted its strategy with sporty 100 % electric models, seems increasingly interested in joining the competition, a world which, according to its head, seems to "make sense" for the brand.

In a recent interview with AutoExpress, Guillaume Clercproduct manager for Fiat and Abarthhas revealed leads that suggest that Abarth could well take the plunge into Formula E. The brand's approach is based on a clear philosophy: "Abarth is rooted in the world of competition", he declared. This vision is not unrelated to the current evolution of Abarth, which has already taken an important step into the world of electric vehicles with the 500e and 600e.

Formula E: the ideal playground for Abarth?

Abarth stands out within the Stellantis Group for its rebellious spirit and performance-oriented cars. This philosophy could fit in well with the world of Formula E, a competition that is still seeking to gain in popularity. The brand already has experience in this category, since the 600e's electric motor has been tested on the Formula E test bench. What's more, the design of the 600e's tires and brakes is inspired by those used in the sport.

Guillaume Clerc makes no secret of his ambitions. According to him, it would be entirely possible for Abarth to embark on a Formula E adventure. Il even adds that such an initiative "would make sense"..

A change of direction for DS?

A closer look at DS Automobiles' current situation in Formula E begs the question if the brand's premium positioning really comes into its own in the world of competition. Abarth, as Clerc points out, would undoubtedly be a more natural choice for the series.

Abarth could bring new energy to Formula E. Its performance-oriented philosophy, a competitive and rebellious spirit could perfectly complement the discipline's DNA.