{"id":44969,"date":"2026-01-05T09:54:46","date_gmt":"2026-01-05T08:54:46","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=44969"},"modified":"2026-01-05T09:54:46","modified_gmt":"2026-01-05T08:54:46","slug":"ferrari%cc%87-ceosu-luks-markanin-daha-fazla-satmadan-nasil-tekrar-buyuyecegi%cc%87ni%cc%87-acikladi-tokyo-ve-los-angelesta-i%cc%87nsa-edi%cc%87yoruz","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/ferrari\/le-ceo-de-ferrari-revele-comment-la-marque-de-luxe-va-encore-faire-de-la-croissance-sans-vendre-plus-nous-construisons-a-tokyo-et-los-angeles\/","title":{"rendered":"Ferrari CEO'su l\u00fcks markan\u0131n daha fazla sat\u0131\u015f yapmadan b\u00fcy\u00fcmeye nas\u0131l devam edece\u011fini a\u00e7\u0131klad\u0131: \"Tokyo ve Los Angeles'ta in\u015fa ediyoruz\"."},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Birka\u00e7 ayd\u0131r, Ferrari<\/a> otomobil end\u00fcstrisinin ak\u0131nt\u0131s\u0131na kar\u015f\u0131 hareket ediyor gibi g\u00f6r\u00fcn\u00fcyor. Bir\u00e7ok \u00fcretici hala hacimlerini korumaya \u00e7al\u0131\u015f\u0131rken, Maranello \u015fimdi daha kontroll\u00fc bir yol izliyor ve bu bazen yava\u015flama olarak alg\u0131lan\u0131yor. Ancak Ferrari CEO'su Benedetto Vigna'ya kulak verecek olursak, markan\u0131n b\u00fcy\u00fcmesi hi\u00e7 bu kadar net tan\u0131mlanmam\u0131\u015ft\u0131. Ve her \u015feyden \u00f6nce, daha fazla araba satmay\u0131 i\u00e7ermeyecek.<\/p>\n\n\n\n

\u0130talyan CEO, Global Finance ile yapt\u0131\u011f\u0131 bir r\u00f6portajda grubun stratejisine \u0131\u015f\u0131k tutacak bilgiler verdi: Ferrari, Tokyo ve Los Angeles'ta iki yeni Tailor Made merkezi a\u00e7acak. G\u00f6r\u00fcn\u00fc\u015fte zarars\u0131z bir duyuru, ancak ger\u00e7ekte Ferrari'nin de\u011fer yaratma niyetinde bir \u00f6l\u00e7ek de\u011fi\u015fikli\u011fini ortaya koyan bir duyuru.<\/p>\n\n\n\n

Art\u0131k hacimlere ba\u011fl\u0131 olmayan b\u00fcy\u00fcme<\/h2>\n\n\n\n

Rekorlarla dolu on y\u0131l\u0131n ard\u0131ndan Ferrari, b\u00fcy\u00fcmeye devam etmek i\u00e7in art\u0131k daha fazlas\u0131n\u0131 sunman\u0131n gerekli olmad\u0131\u011f\u0131n\u0131 kabul etmi\u015f g\u00f6r\u00fcn\u00fcyor. K\u0131sa s\u00fcre \u00f6nce bildirdi\u011fimiz gibi Yeni Ferrari F80'in teslimatlar\u0131<\/a>Marka \u015fimdi, \u00e7ok y\u00fcksek mali katk\u0131s\u0131 olan modellerin teslimat\u0131n\u0131 kademelendirmek anlam\u0131na gelse bile, teslimatlar\u0131n\u0131n ince ayarl\u0131 y\u00f6netimine odaklan\u0131yor. Bu, daha belirsiz bir makroekonomik iklimde sonu\u00e7lar\u0131 yumu\u015fatmak i\u00e7in tasarlanm\u0131\u015f bilin\u00e7li bir stratejidir. Bu ba\u011flamda, b\u00fcy\u00fcme ba\u015fka yerlerden gelmelidir. Benedetto Vigna, \u00f6n\u00fcm\u00fczdeki be\u015f y\u0131l boyunca, daha zengin bir \u00fcr\u00fcn karmas\u0131 ve ki\u015fiselle\u015ftirmedeki art\u0131\u015fla desteklenen spor otomobillerin sat\u0131\u015flar\u0131n ana itici g\u00fcc\u00fc olmaya devam edece\u011fini a\u00e7\u0131k\u00e7a belirtiyor. Ba\u015fka bir deyi\u015fle, Ferrari daha fazla araba satmak de\u011fil, daha de\u011ferli Ferrari'ler satmak istiyor.<\/p>\n\n\n\n

Tailor Made, Ferrari'nin alt\u0131n yumurtlayan tavu\u011fu<\/h2>\n\n\n\n

Tailor Made program\u0131 yeni bir bulu\u015f de\u011fildir. Her Ferrari'nin neredeyse benzersiz bir par\u00e7a olarak tasarland\u0131\u011f\u0131, sahibinin zevklerine ve gereksinimlerine g\u00f6re uyarland\u0131\u011f\u0131 1950'lere kadar uzanan bir gelene\u011fin par\u00e7as\u0131d\u0131r. \u00d6zel kuma\u015flar, nadir deriler, ah\u015faplar, \u00f6zel renkler: Maranello en ba\u015f\u0131ndan beri bir Ferrari'nin m\u00fc\u015fterisinin ki\u015fili\u011fini yans\u0131tmas\u0131 gerekti\u011fi fikrini geli\u015ftirdi. Bug\u00fcn, bu felsefe yepyeni bir seviyeye ta\u015f\u0131nm\u0131\u015ft\u0131r. Ferrari'nin tasar\u0131m ekiplerinin devam eden \u00e7al\u0131\u015fmalar\u0131 sayesinde, malzeme, kaplama ve kombinasyon se\u00e7enekleri neredeyse s\u0131n\u0131rs\u0131z hale geldi. M\u00fc\u015fteri, markan\u0131n DNA's\u0131na ve prestijine sayg\u0131 g\u00f6stererek isteklerini yorumlamaktan sorumlu bir Ki\u015fisel Tasar\u0131mc\u0131 e\u015fli\u011finde yarat\u0131c\u0131 s\u00fcrecin kalbine yerle\u015ftirilir. Her proje ger\u00e7ek zamanl\u0131 olarak g\u00f6rselle\u015ftirilir ve her malzemeye dokunulabilir, kar\u015f\u0131la\u015ft\u0131r\u0131labilir ve se\u00e7ilebilir.<\/p>\n\n\n\n

\"\"
Foto\u011fraf Ferrari<\/figcaption><\/figure>\n\n\n\n

Ferrari ba\u015flang\u0131\u00e7 noktas\u0131 olarak \u00fc\u00e7 ana koleksiyon sunmaktad\u0131r: Scuderia, Classica ve Inedita, s\u0131ras\u0131yla rekabet, miras ve yenilikten esinlenmi\u015ftir. Ancak bu \u00e7er\u00e7eveler sadece bir temeldir. Ama\u00e7, zaman i\u00e7inde prestij ve de\u011fer kazanacak ger\u00e7ekten benzersiz otomobiller yaratmakt\u0131r. \u015eu anda \u00fc\u00e7 Tailor Made merkezi bulunmaktad\u0131r: Maranello, New York ve \u015eangay.<\/p>\n\n\n\n

Amerika Birle\u015fik Devletleri'nde ikinci bir Tailor Made Merkezi: Los Angeles<\/h2>\n\n\n\n

Bu \u00e7er\u00e7evede, Los Angeles'ta bir Tailor Made merkezinin a\u00e7\u0131lmas\u0131 bariz bir se\u00e7im gibi g\u00f6r\u00fcn\u00fcyor. Amerika Birle\u015fik Devletleri Ferrari'nin en b\u00fcy\u00fck pazar\u0131 ve ayn\u0131 zamanda ki\u015fiselle\u015ftirmenin k\u00fclt\u00fcrel olarak \u00e7ok de\u011ferli oldu\u011fu bir pazar. Kaliforniya'da otomobil, end\u00fcstriyel bir \u00fcr\u00fcn oldu\u011fu kadar bir ifade nesnesi ve her \u00f6zel yap\u0131m Ferrari, yerel medya ve k\u00fclt\u00fcrel ekosistem taraf\u0131ndan g\u00fc\u00e7lendirilen g\u00fc\u00e7l\u00fc bir sinyal haline geliyor. Ferrari, Tailor Made deneyimini en varl\u0131kl\u0131 Amerikal\u0131 m\u00fc\u015fterilerine yakla\u015ft\u0131rarak, otomobilleri yap\u0131land\u0131rmay\u0131 kolayla\u015ft\u0131rmaktan daha fazlas\u0131n\u0131 yap\u0131yor. Marka, her projeyi nihai m\u00fc\u015fterinin \u00e7ok \u00f6tesine ula\u015fabilen \u00f6rt\u00fck bir ileti\u015fim arac\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n\n\n\n

Asya'da ikinci bir Tailor Made Merkezi: Tokyo<\/h2>\n\n\n\n

Tokyo'nun se\u00e7imi de bir o kadar a\u00e7\u0131klay\u0131c\u0131. Japonya art\u0131k Ferrari'nin \u00fc\u00e7\u00fcnc\u00fc b\u00fcy\u00fck pazar\u0131<\/a> ve genel olarak daha s\u0131k\u0131 bir ortama ra\u011fmen 2025 y\u0131l\u0131nda hala yakla\u015f\u0131k 5 % b\u00fcy\u00fcme \u00f6ng\u00f6r\u00fcyor. Kar\u015f\u0131la\u015ft\u0131rma yapmak gerekirse, markan\u0131n ge\u00e7mi\u015fte ikinci en b\u00fcy\u00fck pazar\u0131 olan Almanya ayn\u0131 d\u00f6nemde neredeyse 7,5 % k\u00fc\u00e7\u00fclm\u00fc\u015ft\u00fcr. Ferrari, Tokyo'ya yat\u0131r\u0131m yaparak dinamik bir pazar\u0131 sa\u011flamla\u015ft\u0131r\u0131rken sat\u0131lan her arac\u0131n yaratt\u0131\u011f\u0131 de\u011feri de en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131yor.<\/p>\n\n\n\n

Tokyo'ya ta\u015f\u0131nma ayn\u0131 zamanda Ferrari'nin Asya'daki a\u011f\u0131rl\u0131k merkezindeki bir de\u011fi\u015fimi de vurguluyor. \u015eanghay'da bir Tailor Made merkezi var, ancak \u00c7in pazar\u0131 art\u0131k \u00fcreticinin sat\u0131\u015flar\u0131n\u0131n sadece 7TP3T'sini olu\u015fturuyor ve bu da y\u0131ldan y\u0131la azal\u0131yor. Bir zamanlar \u00c7in'in \u00f6nemli bir b\u00fcy\u00fcme fakt\u00f6r\u00fc olarak g\u00f6r\u00fcld\u00fc\u011f\u00fc yerde, Ferrari \u015fimdi \u00e7abalar\u0131n\u0131 Japonya \u00fczerinde yo\u011funla\u015ft\u0131r\u0131yor gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n

G\u00f6r\u00fcn\u00fcrdeki yava\u015flaman\u0131n cevab\u0131 ultra ki\u015fiselle\u015ftirme mi?<\/h2>\n\n\n\n

2025 teslimatlar i\u00e7in rekor bir y\u0131l olmasa da (\u00f6n\u00fcm\u00fczdeki haftalarda teyit edilecek), Benedetto Vigna daha disiplinli ama daha az h\u0131rsl\u0131 olmayan bir Ferrari tasarl\u0131yor. \u00dcretilen her otomobilin de\u011ferini artt\u0131r\u0131rken, gerekti\u011finde hacimlerini yava\u015flatmaya istekli bir marka. Ultra-\u00f6zelle\u015ftirme o zaman neredeyse ideal bir kald\u0131ra\u00e7 haline geldi: marjlar\u0131 art\u0131rd\u0131, arzu edilebilirli\u011fi ve her bir otomobilin art\u0131k de\u011ferini geli\u015ftirdi ve ne hacimlerde bir patlama ne de riskli end\u00fcstriyel kumar oynamay\u0131 gerektirdi. Ferrari art\u0131k her y\u0131l teslimat rekorlar\u0131 k\u0131rmak istemiyor. Amac\u0131 sat\u0131lan her Ferrari'nin bir \u00f6ncekinden daha de\u011ferli olmas\u0131n\u0131 sa\u011flamak.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":37256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23,653],"tags":[427],"class_list":["post-44969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","category-industrie-automobile","tag-benedetto-vigna","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLe CEO de Ferrari r\u00e9v\u00e8le comment la marque de luxe va encore faire de la croissance sans vendre plus : "nous construisons \u00e0 Tokyo et Los Angeles" - ItalPassion<\/title>\n<meta name=\"description\" content=\"Depuis plusieurs mois, Ferrari semble avancer \u00e0 contre-courant de l\u2019industrie automobile. 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