{"id":44440,"date":"2025-12-17T11:20:15","date_gmt":"2025-12-17T10:20:15","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=44440"},"modified":"2025-12-17T11:20:15","modified_gmt":"2025-12-17T10:20:15","slug":"carlos-tavares-dalfa-romeo-33-stradale-projesi%cc%87ni%cc%87-kesfetti%cc%87gi%cc%87nde-sen-deli%cc%87si%cc%87n-ama-ben-di%cc%87nli%cc%87yorum","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/alfa-romeo\/quand-carlos-tavares-a-decouvert-le-projet-dalfa-romeo-33-stradale-tu-es-fou-mais-jecoute\/","title":{"rendered":"Carlos Tavares, Alfa Romeo 33 Stradale projesini ke\u015ffetti\u011finde \u015f\u00f6yle dedi: \"Sen delisin! Ama dinliyorum\"."},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Baz\u0131 otomobiller bir \u00fcr\u00fcn plan\u0131ndan, bir pazar ara\u015ft\u0131rmas\u0131ndan ya da bir Excel tablosundan do\u011fmaz. Bir andan, bir yerden ve hepsinden \u00f6nemlisi bir inan\u00e7tan do\u011farlar. L'Alfa Romeo 33 Stradale<\/a> onlardan biri. Ve her \u015fey bir yaz Pazartesi g\u00fcn\u00fc, 5 Temmuz 2021'de Modern Sanat M\u00fczesi'nde ba\u015fl\u0131yor. Alfa Romeo<\/a> Arese'nin.<\/p>\n\n\n\n

Temmuz 2021: Arese, miras\u0131n a\u011f\u0131rl\u0131\u011f\u0131<\/h2>\n\n\n\n

Jean-Philippe Imparato o g\u00fcn\u00fc \u00e7ok iyi hat\u0131rl\u0131yor. Birka\u00e7 ay \u00f6nce Alfa Romeo'ya CEO olarak atand\u0131\u011f\u0131nda yo\u011fun bir d\u00f6nemden ge\u00e7iyordu. G\u00f6rev a\u00e7\u0131kt\u0131, neredeyse ac\u0131mas\u0131zd\u0131: markay\u0131 tersine \u00e7evirmek, finansal olarak ya\u015fayabilir hale getirmek, maliyetleri d\u00fc\u015f\u00fcrmek, kemi\u011fe kadar kesmek. Kararlar a\u011f\u0131rd\u0131, enerji t\u00fcketiyordu ve her toplant\u0131 Alfa Romeo'nun gelece\u011finin tehlikede oldu\u011funu hat\u0131rlat\u0131yordu. Arese m\u00fczesine yap\u0131lan ziyaret sadece bir parantez de\u011fil. Bu bir hat\u0131rlatma. Alfa Romeo'nun otomobil tarihinde temsil etti\u011fi muazzam a\u011f\u0131rl\u0131\u011f\u0131n bir hat\u0131rlat\u0131c\u0131s\u0131. Imparato i\u00e7in bu sorumluluk ki\u015fisel oldu\u011fu i\u00e7in daha da b\u00fcy\u00fckt\u00fcr. Alfa Romeo 33 Stradale'ye adanan kitapta, S\u00e8te'de do\u011fdu\u011funu, etraf\u0131n\u0131n \u0130talyanlarla \u00e7evrili oldu\u011funu, Giulia'lar, Alfetta'lar, GTV'ler ve Alfasud'lar aras\u0131nda b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc ve sadece efsanevi bir markan\u0131n ba\u015f\u0131nda olmad\u0131\u011f\u0131n\u0131, ayn\u0131 zamanda onun \u00e7ocu\u011fu oldu\u011funu anlat\u0131yor.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

1967 33 Stradale ile kar\u015f\u0131 kar\u015f\u0131ya kal\u0131nca, bariz se\u00e7im<\/h2>\n\n\n\n

Odalar aras\u0131nda ilerledik\u00e7e modeller gelip gidiyor. Hepsi ilham veriyor, hepsi bir d\u00f6nemin hikayesini anlat\u0131yor. Ancak Franco Scaglione taraf\u0131ndan tasarlanan 1967 Alfa Romeo 33 Stradale'nin \u00f6n\u00fcnde bir \u015feyler kristalle\u015fiyor. Bu otomobil her \u015feyi \u00f6zetliyor: performans, yenilik, jestin safl\u0131\u011f\u0131. E\u011fer Alfa Romeo'nun tek bir otomobille somutla\u015ft\u0131r\u0131lmas\u0131 gerekseydi, o otomobil bu olurdu. Ama\u00e7 nostaljik bir \u015fekilde ge\u00e7mi\u015fe bakmak de\u011fil. Asl\u0131nda tam tersi. Imparato'nun zihninde 33 Stradale ge\u00e7mi\u015f ile gelecek aras\u0131nda bir k\u00f6pr\u00fc haline geliyor. Gelece\u011fin Alfa Romeo'sunun stilistik ve duygusal temellerini atarken tarihe sayg\u0131 duru\u015funda bulunabilen bir otomobil. O g\u00fcn, resmi bir stratejik plan veya kurumsal onay olmadan, 33 Stradale projesi do\u011fdu.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\"Sen delisin\": Carlos Tavares ile kararl\u0131 bulu\u015fma<\/h2>\n\n\n\n

Geriye en zor a\u015fama kal\u0131yor. Samimi bir inanc\u0131 Stellantis b\u00fcnyesinde end\u00fcstriyel bir projeye d\u00f6n\u00fc\u015ft\u00fcrmek. Jean-Philippe Imparato Paris'e u\u00e7tu ve do\u011frudan konuya girdi. Carlos Tavares'e Alfa Romeo'nun ultra s\u0131n\u0131rl\u0131 seri \u00fcretim bir spor otomobil yaratmak istedi\u011fini a\u00e7\u0131klad\u0131. Konsept bir araba de\u011fil. Ger\u00e7ek bir araba. Ger\u00e7ek m\u00fc\u015fterilere sat\u0131lacakt\u0131. Tepki an\u0131nda geldi. Carlos Tavares \u015fa\u015f\u0131rm\u0131\u015ft\u0131. \u015ea\u015fk\u0131nd\u0131. Cevab\u0131 do\u011frudan ve a\u00e7\u0131kt\u0131: \"Sen delisin\". Ard\u0131ndan, anlaml\u0131 bir sessizlikten sonra: \"Ama dinliyorum\". Kap\u0131 kapanmam\u0131\u015ft\u0131 ama pazarl\u0131\u011fa a\u00e7\u0131k olmayan bir ko\u015ful ortaya konmu\u015ftu. Araba sadece otuz \u00fc\u00e7 \u00f6rne\u011fin tamam\u0131 pe\u015fin sat\u0131l\u0131rsa \u00fcretilecekti. Grup i\u00e7in mali risk yoktu. G\u00fcvenlik a\u011f\u0131 yok. <\/p>\n\n\n\n

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Carlos Tavares, Stellantis'in eski CEO'su<\/figcaption><\/figure>\n\n\n\n

Korku, k\u00fcresel ba\u011flam ve kolektif cesaret<\/h2>\n\n\n\n

Torino'ya d\u00f6nd\u00fc\u011f\u00fcm\u00fczde, proje ilerleyebilir. Ve bununla birlikte \u015f\u00fcphe de. D\u00f6nem hi\u00e7 de elveri\u015fli de\u011fildi. D\u00fcnya Covid-19'dan yeni \u00e7\u0131k\u0131yordu. Ukrayna'da sava\u015f patlak vermi\u015f ve yar\u0131 iletken end\u00fcstrisinde b\u00fcy\u00fck bir krizi tetiklemi\u015fti. B\u00f6yle bir proje i\u00e7in hi\u00e7bir dahili prosed\u00fcr yoktu. Her \u015feyin icat edilmesi gerekiyordu. Soru basit, neredeyse ac\u0131mas\u0131z: Bu ger\u00e7ekten m\u00fcmk\u00fcn m\u00fc? Cevap ekibin kendisinden gelir. Korkunun yerini h\u0131zla ba\u011fl\u0131l\u0131k al\u0131r. \u00d6zellikle Alfa Romeo'nun l\u00fcks bir model satma kabiliyeti hakk\u0131ndaki d\u0131\u015f \u015f\u00fcphecilik itici bir g\u00fc\u00e7 haline geldi. Proje, nadir g\u00f6r\u00fclen, neredeyse militan bir tutkuyla ilerledi.<\/p>\n\n\n\n

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Alfa Romeo 33 Stradale ekibinin bir par\u00e7as\u0131<\/figcaption><\/figure>\n\n\n\n

Monza 2022: hen\u00fcz var olmayan bir otomobilin sat\u0131\u015f\u0131<\/h2>\n\n\n\n

Monza'daki 2022 \u0130talya Grand Prix'si bir d\u00f6n\u00fcm noktas\u0131na i\u015faret ediyor. \u0130lk m\u00fc\u015fteri atamalar\u0131 yap\u0131ld\u0131. Bu a\u015famada, 33 Stradale sadece ka\u011f\u0131t \u00fczerinde var. Birka\u00e7 dijital render, eskizler ve bir s\u00f6z. Tehlikeli bir egzersizdi. Bir ikonu daha \u015fekillenmeden satmak. Ve yine de, sihir ger\u00e7ekle\u015fti. O hafta sonu \u00fc\u00e7 araba sat\u0131ld\u0131. Gerisi de k\u0131sa s\u00fcrede geldi. Sadece birka\u00e7 ay i\u00e7inde, otuz \u00fc\u00e7 araban\u0131n tamam\u0131 kap\u0131\u015f\u0131ld\u0131. <\/p>\n\n\n\n

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Cristiano Fiorio, Carlos Tavares, Jean-Philippe Imparato<\/figcaption><\/figure>\n\n\n\n

\u0130ki y\u0131l sonra, Eyl\u00fcl 2024'te, ilk 33 Stradale Balocco pistine \u00e7\u0131kt\u0131. Harika bir an. Bir rekor de\u011fil ama projeye ilk g\u00fcnden itibaren inananlar i\u00e7in muazzam bir \u00f6d\u00fcl.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

End\u00fcstriyel ve duygusal bir ba\u015far\u0131 \u00f6yk\u00fcs\u00fc<\/h2>\n\n\n\n

Geriye d\u00f6n\u00fcp bakt\u0131\u011f\u0131nda Jean-Philippe Imparato sadece ticari bir ba\u015far\u0131dan bahsetmiyor. 33 Stradale Alfa Romeo'nun d\u00fcnya \u00e7ap\u0131ndaki imaj\u0131n\u0131 g\u00fc\u00e7lendirdi. Stellantis gibi b\u00fcy\u00fck bir grubun kendi b\u00fcnyesinde tutkulu, neredeyse zanaatkar bir projenin do\u011fmas\u0131na izin verebilece\u011fini kan\u0131tlad\u0131. Her \u015fasi k\u0131smen sahibi taraf\u0131ndan ki\u015fiselle\u015ftirilir. Her araba benzersizdir. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ve 33 Stradale Arese m\u00fczesine ula\u015ft\u0131\u011f\u0131nda, hissedilen duygu a\u015fik\u00e2rd\u0131. Bir\u00e7oklar\u0131 i\u00e7in bu proje \u00f6m\u00fcr boyu s\u00fcrecek bir \u00e7al\u0131\u015fma olarak kalacak. Alfa Romeo tarihinde b\u00f6ylesine \u00f6nemli bir b\u00f6l\u00fcme katk\u0131da bulunmak i\u00e7in muhtemelen e\u015fsiz bir f\u0131rsat. Ve Arese, Paris, Monza ve Balocco aras\u0131nda bir yerde, bir c\u00fcmle t\u00fcm bu maceran\u0131n d\u00f6n\u00fcm noktas\u0131 olarak kalacak: \"Sen delisin... ama ben dinliyorum\".<\/p>\n\n\n\n

\"\"
T\u00fcm Alfa Romeo 33 Stradale ekibi<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":44450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[366],"class_list":["post-44440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-alfa-romeo-33-stradale","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nQuand Carlos Tavares a d\u00e9couvert le projet d'Alfa Romeo 33 Stradale : "tu es fou ! Mais j'\u00e9coute" - ItalPassion<\/title>\n<meta name=\"description\" content=\"Certaines voitures ne naissent pas d\u2019un plan produit, d\u2019une \u00e9tude de march\u00e9 ou d\u2019un tableau Excel. 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