{"id":44055,"date":"2025-12-05T14:30:47","date_gmt":"2025-12-05T13:30:47","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=44055"},"modified":"2025-12-05T14:30:47","modified_gmt":"2025-12-05T13:30:47","slug":"f1den-lalfa-romeo-33-stradaleye-cristiano-fiorio-maseratiye-ki%cc%87li%cc%87t-bi%cc%87r-rolle-geldi%cc%87-buyuk-bi%cc%87r-sorumluluk-hi%cc%87ssedi%cc%87yorum","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/maserati\/de-la-f1-a-lalfa-romeo-33-stradale-cristiano-fiorio-arrive-chez-maserati-dans-un-role-cle-je-ressens-un-grand-sens-des-responsabilites\/","title":{"rendered":"F1'den Alfa Romeo 33 Stradale'ye: Cristiano Fiorio Maserati'ye kilit bir rolle geldi \"B\u00fcy\u00fck bir sorumluluk duygusu hissediyorum\"."},"content":{"rendered":"
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2025 y\u0131l\u0131n\u0131n sonu, 2026 y\u0131l\u0131 i\u00e7in yeni bir d\u00f6n\u00fc\u015f\u00fcm a\u015famas\u0131na i\u015faret ediyor Maserati<\/a>. Stellantis'in tepesindeki birka\u00e7 i\u00e7 hamlenin ard\u0131ndan Trident markas\u0131, Cristiano Fiorio'nun k\u00fcresel pazarlama ba\u015fkan\u0131 olarak atanmas\u0131yla y\u00f6netim ekibini bir kez daha g\u00fc\u00e7lendiriyor. Alfa Romeo i\u00e7in stratejik projelerde \u00e7al\u0131\u015fm\u0131\u015f olan bu tutkulu \u0130talyan'\u0131n kariyerinin \u0130talyan markalar\u0131 i\u00e7in son y\u0131llardaki en \u00f6nemli anlardan baz\u0131lar\u0131n\u0131 \u015fekillendirdi\u011fi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, bu kesinlikle \u00f6nemsiz bir se\u00e7im de\u011fil.<\/p>\n\n\n\n

Elektrikli Fiat 500'den Alfa Romeo 33 Stradale'ye, F1 arac\u0131l\u0131\u011f\u0131yla<\/h2>\n\n\n\n

Cristiano Fiorio, Maserati'nin birka\u00e7 ayd\u0131r arad\u0131\u011f\u0131 atipik profili temsil ediyor: yarat\u0131c\u0131l\u0131k, k\u00fcresel vizyon ve \u0130talyan otomotiv d\u00fcnyas\u0131ndaki derin k\u00f6klerin bir kar\u0131\u015f\u0131m\u0131. Fiat Chrysler Automobiles Group'a 2013 y\u0131l\u0131nda kat\u0131lan Fiorio, \u00f6nce EMEA b\u00f6lgesinde t\u00fcm markalar\u0131n pazarlama ileti\u015fimi, ard\u0131ndan reklam, dijital, etkinlikler ve sponsorluk alanlar\u0131nda artan sorumluluklar \u00fcstlendi. Sorumluluklar\u0131 aras\u0131nda 2019'da elektrikli Fiat 500'\u00fcn piyasaya s\u00fcr\u00fclmesini denetlemek de yer al\u0131yor.<\/p>\n\n\n\n

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Ancak kariyerini as\u0131l in\u015fa eden 2021'den bu yana Alfa Romeo'daki rol\u00fc oldu. Formula 1 projesinden sorumlu olarak \u00fcstlendi\u011fi rol, s\u0131kl\u0131kla mercek alt\u0131na al\u0131nan ancak pazarlama a\u00e7\u0131s\u0131ndan nadiren ayn\u0131 \u00f6l\u00e7\u00fcde yararlan\u0131lan bir program\u0131n yat\u0131r\u0131m getirisini en \u00fcst d\u00fczeye \u00e7\u0131karmak oldu. Ayn\u0131 zamanda markan\u0131n stratejik projelerini de denetledi ve bunlar\u0131n en simgesel olan\u0131 Alfa Romeo 33 Stradale'nin yeniden do\u011fu\u015fuydu. Alfa Romeo'nun el yap\u0131m\u0131 otomobil d\u00fcnyas\u0131na d\u00f6n\u00fc\u015f\u00fcn\u00fc simgeleyen bir s\u00fcper otomobil. 2025 y\u0131l\u0131nda sorumluluklar\u0131 Alfa Romeo'nun pazarlama ve ileti\u015fim departman\u0131n\u0131 da kapsayacak \u015fekilde geni\u015fletildi.<\/p>\n\n\n\n

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Zaten stratejik olan bu rol \u015fimdi Maserati pazarlamas\u0131n\u0131n y\u00f6netimini de i\u00e7erecek \u015fekilde geni\u015fletildi. Alfa Romeo'nun ve ard\u0131ndan Stellantis Avrupa'n\u0131n eski CEO'su Jean-Philippe Imparato'nun Trident'in global CEO'su olmas\u0131n\u0131 sa\u011flayan \u015firket i\u00e7i yeniden yap\u0131lanma sonras\u0131nda, halen Alfa Romeo'nun CEO'su olan ancak \u015fimdi Maserati'nin COO'su olan Santo Ficili'ye do\u011frudan rapor verecek. Dolay\u0131s\u0131yla Stellantis y\u00f6netim ekibi, \u0130talyan markalar\u0131 Alfa Romeo ve Maserati'nin ekosistemini, kar\u015f\u0131la\u015ft\u0131klar\u0131 zorluklar\u0131 ve DNA'lar\u0131n\u0131 \u00e7ok iyi bilen bir ekibe g\u00fcveniyor.<\/p>\n\n\n\n

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Bir ba\u015fka \u00f6nemli ataman\u0131n ard\u0131ndan gelen bir de\u011fi\u015fiklik<\/h2>\n\n\n\n

Cristiano Fiorio'nun geli\u015fi, Simonetta Cerruti'nin Maserati'nin K\u00fcresel Ticari Direkt\u00f6r\u00fc olarak atanmas\u0131ndan sadece bir ay sonra ger\u00e7ekle\u015fti. Fiat, Alfa Romeo ve Lancia'da yirmi y\u0131l\u0131 a\u015fk\u0131n deneyime sahip olan Cerruti, yeni bir sayfa a\u00e7mak \u00fczere Maserati'ye kat\u0131lmadan \u00f6nce Alfa Romeo ve Lancia'n\u0131n Avrupa'daki ticari operasyonlar\u0131ndan sorumluydu.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Be\u015f y\u0131l i\u00e7inde tamamen yeni bir Maserati y\u00f6netim ekibi<\/h2>\n\n\n\n

Bu hamleler Maserati'nin organizasyon \u015femas\u0131nda k\u00f6kl\u00fc bir de\u011fi\u015fikli\u011fi tamaml\u0131yor. Marka 2020'den bu yana, Davide Grasso'nun 2024'te hala d\u00fcmende oldu\u011fu, Santo Ficili ve ard\u0131ndan Jean-Philippe Imparato'nun izledi\u011fi birka\u00e7 ard\u0131\u015f\u0131k y\u00f6neticiye sahip oldu. Ba\u015f Ticaret Sorumlusu pozisyonu da Bernard Loire'den Luca Delfino'ya, ard\u0131ndan Maurizio Zuares'e ve \u015fimdi de Simonetta Cerruti'ye el de\u011fi\u015ftirdi. Pazarlama g\u00f6revi ise resmi olarak Giovanni Perosino'dan Cristiano Fiorio'ya ge\u00e7ti.<\/p>\n\n\n\n

<\/th>2020 - 2022<\/th>2022 - 2024<\/th>2024<\/th>2025<\/th>2026<\/th><\/tr><\/thead>
CEO D\u00fcnyas\u0131<\/td>Davide Grasso<\/td>Davide Grasso<\/td>Santo Ficili<\/td>Santo Ficili<\/td>Jean-Philippe Imparato<\/td><\/tr>
K\u00fcresel Sat\u0131\u015f Direkt\u00f6r\u00fc<\/td>Bernard Loire<\/td>Bernard Loire<\/td>Luca Delfino<\/td>Maurizio Zuares<\/td>Simonetta Cerruti<\/td><\/tr>
Avrupa Direkt\u00f6r\u00fc<\/td>Guido Giovannelli<\/td>Luca Delfino<\/td>Luca Parasacco<\/td>Luca Parasacco<\/td>Luca Parasacco<\/td><\/tr>
Pazarlama ve \u0130leti\u015fim Departman\u0131<\/td>Paolo Tubito<\/td>Paolo Tubito<\/td>Giovanni Perosino<\/td>Giovanni Perosino<\/td>Cristiano Fiorio<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
<\/use><\/svg>\n

\u00a0Bug\u00fcnk\u00fc atamayla birlikte b\u00fcy\u00fck bir sorumluluk duygusu hissediyorum. Otomobilleri seven her \u0130talyan i\u00e7in Maserati bir ikon ve tarihin bir par\u00e7as\u0131d\u0131r. T\u00fcm otomotiv sekt\u00f6r\u00fc derin bir d\u00f6n\u00fc\u015f\u00fcmden ge\u00e7iyor. Ancak ge\u00e7ti\u011fimiz y\u0131l Santo Ficili'nin \u00e7al\u0131\u015fmalar\u0131 sayesinde marka yeniden d\u00fczen ve istikrara kavu\u015ftu. \u015eimdi birka\u00e7 temel unsura odaklanarak b\u00fcy\u00fcme ve yat\u0131r\u0131ma geri d\u00f6nmeliyiz.<\/em> <\/p>\nCristiano Fiorio<\/strong><\/cite><\/blockquote>\n\n\n\n

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