{"id":42795,"date":"2025-11-03T14:58:50","date_gmt":"2025-11-03T13:58:50","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=42795"},"modified":"2025-11-03T14:58:50","modified_gmt":"2025-11-03T13:58:50","slug":"lamborghinini%cc%87n-dusen-satis-rakamlari-baska-bi%cc%87r-gercegi%cc%87-gi%cc%87zli%cc%87yor","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/lamborghini\/baisse-des-ventes-chez-lamborghini-les-chiffres-cachent-une-autre-realite\/","title":{"rendered":"Lamborghini sat\u0131\u015flar\u0131 d\u00fc\u015ft\u00fc m\u00fc? Rakamlar ba\u015fka bir ger\u00e7e\u011fi gizliyor"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

\u0130lk bak\u0131\u015fta, 2025'in \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fine ili\u015fkin sonu\u00e7lar \u015fu izlenimi verebilir Lamborghini<\/a> yava\u015fl\u0131yor. Teslimatlar biraz azald\u0131, sat\u0131\u015flar k\u00fc\u00e7\u00fck bir oranda d\u00fc\u015ft\u00fc ve faaliyet kar\u0131 2024'e g\u00f6re daha d\u00fc\u015f\u00fck. Ancak Sant'Agata Bolognese markas\u0131nda s\u0131kl\u0131kla oldu\u011fu gibi, ger\u00e7eklik g\u00f6r\u00fcnd\u00fc\u011f\u00fcnden \u00e7ok daha ilgin\u00e7tir.<\/p>\n\n\n\n

Bir ge\u00e7i\u015f y\u0131l\u0131nda mant\u0131ksal d\u00fc\u015f\u00fc\u015f<\/h2>\n\n\n\n

Ocak ve Eyl\u00fcl 2025 tarihleri aras\u0131nda Lamborghini, 2024 y\u0131l\u0131n\u0131n ayn\u0131 d\u00f6nemine (8.411 adet) k\u0131yasla 3,2 %'lik m\u00fctevaz\u0131 bir d\u00fc\u015f\u00fc\u015fle d\u00fcnya \u00e7ap\u0131nda m\u00fc\u015fterilere 8.140 otomobil teslim etti. D\u00fc\u015f\u00fc\u015f m\u00fc? Evet, ancak bunu bir perspektife oturtmak gerekiyor: Hurac\u00e1n'\u0131n \u00fcretimi sona erdi ve onun yerini alan Temerario<\/a>hen\u00fcz teslimatlara ba\u015flamad\u0131. Ba\u015fka bir deyi\u015fle, Lamborghini \u00fc\u00e7 yerine iki modelle neredeyse ayn\u0131 toplam hacmi elde etti.<\/p>\n\n\n\n

Tarihsel olarak Hurac\u00e1n y\u0131lda yakla\u015f\u0131k 3.000 teslimat\u0131 temsil ediyordu. 2025 y\u0131l\u0131nda, Temerario'ya ge\u00e7i\u015ften \u00f6nce \u00fcretilen son \u00f6rnekler olan sadece 633 adet teslim edildi.
Buna ra\u011fmen, \u0130talyan markan\u0131n hacimleri rekor seviyelere yak\u0131n seyretmeye devam ediyor. Bu da Urus + Revuelto ikilisinin g\u00fcc\u00fcn\u00fc g\u00f6steriyor.<\/p>\n\n\n\n

Urus \/ Revuelto tandemi markay\u0131 ta\u015f\u0131yor<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u00c7o\u011fu \u00fcretici k\u00fcresel yava\u015flama ve ABD g\u00fcmr\u00fck gerilimlerinin etkilerini hissederken, Lamborghini etkileyici bir dayan\u0131kl\u0131l\u0131k g\u00f6steriyor. SUV Urus<\/a> ilk dokuz ayda 5.995 teslimatla, 2024'e g\u00f6re 31,9 % art\u0131\u015fla b\u00fcy\u00fcmeye devam ediyor. Yeni Urus SE plug-in hibrit, Atlantik'in di\u011fer yakas\u0131ndaki daha temkinli teslimat politikas\u0131na ra\u011fmen, Avrupa ve Amerika Birle\u015fik Devletleri'ndeki m\u00fc\u015fteriler aras\u0131nda e\u015fit derecede pop\u00fcler oldu\u011funu kan\u0131tl\u0131yor.<\/p>\n\n\n\n

Bu Revuelto<\/a>markan\u0131n ilk plug-in hibrit s\u00fcper otomobili y\u00fckseli\u015fini s\u00fcrd\u00fcr\u00fcyor. Y\u0131l\u0131n ilk yar\u0131s\u0131nda teslim edilen 1.016 adetten sonra, \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fin sonunda 1.512 adede ula\u015farak bir y\u0131lda 72 adet %'lik ola\u011fan\u00fcst\u00fc bir art\u0131\u015f g\u00f6sterdi. Evet, bu bir \u00e7eyrekte birimi 500,00 Euro'nun \u00fczerinde yakla\u015f\u0131k 500 Lamborghini Revuletos demek! Sipari\u015f defterlerinin 2027 y\u0131l\u0131na kadar dolu olmas\u0131, Revuelto'nun Lamborghini'nin yeni elektrikli d\u00f6neminin temel ta\u015flar\u0131ndan biri oldu\u011funu teyit ediyor.<\/p>\n\n\n\n

Hafif bir gerilemeye ra\u011fmen sa\u011flam mali durum<\/h2>\n\n\n\n

Finansal a\u00e7\u0131dan Lamborghini, 2024 y\u0131l\u0131na (2,434 milyar Avro) k\u0131yasla neredeyse hi\u00e7 de\u011fi\u015fiklik g\u00f6stermeyerek 2,409 milyar Avro sat\u0131\u015f ger\u00e7ekle\u015ftirdi. Faaliyet k\u00e2r\u0131 ge\u00e7en y\u0131lki 678 milyon Avroluk rakama k\u0131yasla d\u00fc\u015f\u00fc\u015f g\u00f6stererek 592 milyon Avro olarak ger\u00e7ekle\u015fti, ancak yine de 24,6 %'lik ola\u011fan\u00fcst\u00fc bir marj elde edildi. L\u00fcks segmentte bile \u00e7ok az \u00fcretici (ayn\u0131 otomotiv grubu i\u00e7inde bile) b\u00f6yle bir k\u00e2rl\u0131l\u0131\u011fa sahip olabilir.<\/p>\n\n\n\n

K\u00e2rl\u0131l\u0131ktaki bu hafif d\u00fc\u015f\u00fc\u015f iki fakt\u00f6rle a\u00e7\u0131klanabilir:<\/p>\n\n\n\n

    \n
  • Gelecekteki elektrikli platformla ba\u011flant\u0131l\u0131 sermaye harcamalar\u0131,<\/li>\n\n\n\n
  • ve elveri\u015fsiz d\u00f6viz kurlar\u0131, ABD g\u00fcmr\u00fck vergileriyle birle\u015fti.<\/li>\n<\/ul>\n\n\n\n

    Lamborghini CEO'su Stephan Winkelmann'a g\u00f6re bu rakamlar \"end\u00fcstriyel modelin sa\u011flaml\u0131\u011f\u0131n\u0131\" ve \"100 % hibrit \u00fcr\u00fcn yelpazesine ge\u00e7i\u015f stratejisinin tutarl\u0131l\u0131\u011f\u0131n\u0131\" teyit ediyor.<\/p>\n\n\n\n

    Avrupa \u00f6nde, \u00c7in geri \u00e7ekiliyor<\/h2>\n\n\n\n

    40 %'lik teslimatla Avrupa, Lamborghini'nin lider pazar\u0131 olmaya devam ediyor. Amerika Birle\u015fik Devletleri ise 27 %<\/strong>Bunlar hala yerel siyasi kararlara olduk\u00e7a a\u00e7\u0131kt\u0131r. \u00c7in ise d\u00fc\u015f\u00fc\u015f\u00fcn\u00fc s\u00fcrd\u00fcrerek d\u00fcnya toplam\u0131nda 5 %'den 4 %'ye gerilemi\u015ftir. Bu, sat\u0131\u015flar\u0131n yakla\u015f\u0131k 10 %'sini olu\u015fturdu\u011fu y\u0131llarla tam bir tezat olu\u015fturmaktad\u0131r.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Yanl\u0131\u015f bir d\u00fc\u015f\u00fc\u015f, ancak ger\u00e7ek rekorlar bekleniyor<\/h2>\n\n\n\n

    K\u0131sacas\u0131, teslimatlardaki bu 3 %'lik d\u00fc\u015f\u00fc\u015f dikkate de\u011fer bir performans\u0131 gizliyor. Lamborghini neredeyse 2024 y\u0131l\u0131ndaki kadar otomobil sat\u0131yor, ancak daha \u00f6nce hacimlerin \u00fc\u00e7te birini olu\u015fturan bir model olan Hurac\u00e1n olmadan. \u015eimdiden son derece pop\u00fcler oldu\u011funu kan\u0131tlayan Temerario'nun yak\u0131nda piyasaya s\u00fcr\u00fclmesiyle Lamborghini, gelecek y\u0131l bu zamanlar 10.000 teslimat adedini a\u015farak bir ba\u015fka rekor y\u0131la imza atabilir. Bu da Lamborghini'de gerilemelerin bile ba\u015far\u0131 ile e\u015fanlaml\u0131 oldu\u011funu g\u00f6steriyor.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-42795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lamborghini","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nBaisse des ventes chez Lamborghini ? Les chiffres cachent une autre r\u00e9alit\u00e9 - ItalPassion<\/title>\n<meta name=\"description\" content=\"\u00c0 premi\u00e8re vue, les r\u00e9sultats du troisi\u00e8me trimestre 2025 pourraient laisser penser que Lamborghini ralentit. 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J'apporte un regard critique et technique aux actualit\u00e9s des marques italiennes quand cela est possible. Propri\u00e9taire d'une Maserati GranTurismo, Alfa Romeo MiTo, Lancia Fulvia et Ducati 695. Ex-propri\u00e9taire d'une Alfa Romeo Giulia.\",\"sameAs\":[\"https:\/\/www.italpassion.fr\/\"],\"url\":\"https:\/\/www.italpassion.fr\/tr\/author\/alexandre\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lamborghini sat\u0131\u015flar\u0131 d\u00fc\u015ft\u00fc m\u00fc? Rakamlar ba\u015fka bir ger\u00e7e\u011fi gizliyor - ItalPassion","description":"\u0130lk bak\u0131\u015fta, 2025'in \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fine ili\u015fkin sonu\u00e7lar Lamborghini'nin yava\u015flad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fcrebilir. 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