{"id":41972,"date":"2025-10-10T11:20:14","date_gmt":"2025-10-10T09:20:14","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=41972"},"modified":"2025-10-10T11:20:14","modified_gmt":"2025-10-10T09:20:14","slug":"gac-fcanin-i%cc%87flasina-ragmen-stellantis-ci%cc%87ni%cc%87-terk-etmi%cc%87yor-ve-dongfeng-i%cc%87le-i%cc%87li%cc%87ski%cc%87leri%cc%87-onarmak-i%cc%87sti%cc%87yor","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/stellantis\/malgre-la-faillite-gac-fca-stellantis-nabandonne-pas-la-chine-et-veut-reparer-les-relations-avec-dongfeng\/","title":{"rendered":"GAC-FCA iflas\u0131na ra\u011fmen Stellantis \u00c7in'den vazge\u00e7miyor ve Dongfeng ile ili\u015fkilerini \"onarmak\" istiyor"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/stellantis-dongfeng.jpg\" alt=\"\" class=\"wp-image-41973\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/stellantis-dongfeng.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/stellantis-dongfeng-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/stellantis-dongfeng-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/stellantis-dongfeng-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ge\u00e7ti\u011fimiz Temmuz ay\u0131nda yap\u0131lan duyuru bir ba\u015far\u0131s\u0131zl\u0131\u011f\u0131n itiraf\u0131 gibiydi: 2011 y\u0131l\u0131nda Fiat Chrysler'e, o zamanki ad\u0131yla GAC-FCA ortak giri\u015fimi <a href=\"https:\/\/www.italpassion.fr\/tr\/stellantis\/\">Stellantis<\/a>d\u00fcnyan\u0131n en b\u00fcy\u00fck otomobil pazar\u0131n\u0131n kap\u0131lar\u0131n\u0131 a\u00e7t\u0131, <a href=\"https:\/\/www.italpassion.fr\/tr\/stellantis\/stellantis-ci%cc%87nde-1-mi%cc%87lyar-borcla-i%cc%87flasini-acikladi-2\/\">resmi olarak iflas etti\u011fi ilan edildi<\/a> Changsha mahkemesi taraf\u0131ndan. Bir milyar dolarl\u0131k bor\u00e7 ve terk edilmi\u015f fabrikalarla \u00c7in r\u00fcyas\u0131 mahkemelerde sona erdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O d\u00f6nemde pek \u00e7ok ki\u015fi bu tasfiyeyi, Bat\u0131l\u0131 otomobil \u00fcreticilerinin \u00c7in'in g\u00f6z kama\u015ft\u0131r\u0131c\u0131 elektrik devrimine ayak uyduramamas\u0131n\u0131n bir sembol\u00fc olan Sergio Marchionne y\u00f6netiminde ba\u015flayan bir maceran\u0131n sonu olarak g\u00f6rd\u00fc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ayr\u0131lma zaman\u0131.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GAC ile ortak giri\u015fim ka\u011f\u0131t \u00fczerinde ba\u015far\u0131l\u0131 olmak i\u00e7in her \u015feye sahipti: iki fabrika, y\u0131ll\u0131k 300.000 ara\u00e7 kapasitesi ve \u00c7inli s\u00fcr\u00fcc\u00fclere hitap edecek \u015fekilde ayarlanm\u0131\u015f bir \u00fcr\u00fcn yelpazesi. Ancak 2017'de 200.000'in \u00fczerinde sat\u0131\u015fla zirveye ula\u015ft\u0131ktan sonra h\u0131zl\u0131 bir d\u00fc\u015f\u00fc\u015f ya\u015fand\u0131. Yerel markalar\u0131n patlamas\u0131, elektrifikasyonun h\u0131zlanmas\u0131 ve yanmal\u0131 motorlu modellere olan g\u00fcvenin kaybolmas\u0131 projenin sonunu getirdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FCA-PSA birle\u015fmesinin ard\u0131ndan kontrol\u00fc yeniden ele ge\u00e7irmeye \u00e7al\u0131\u015fan Carlos Tavares, meydan okuyan \u00c7inli bir ortak ve giderek daha da elveri\u015fsiz hale gelen bir d\u00fczenleyici ortamla kar\u015f\u0131 kar\u015f\u0131ya kald\u0131. Sonu\u00e7, bor\u00e7 bata\u011f\u0131na saplanm\u0131\u015f bir yap\u0131n\u0131n tasfiyesi ve Stellantis'in stratejik bir pazardan ac\u0131nas\u0131 bir \u015fekilde \u00e7\u0131kmas\u0131 oldu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">...ve uzla\u015fman\u0131n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ancak alt\u0131 ay sonra manzara de\u011fi\u015fti. Tavares'in ayr\u0131lmas\u0131 ve Antonio Filosa'n\u0131n Stellantis'in ba\u015f\u0131na ge\u00e7mesi stratejide a\u00e7\u0131k bir de\u011fi\u015fime i\u015faret etti. Eski CEO, \u00c7in'deki a\u011f\u0131r yat\u0131r\u0131mlardan uzak durarak 'hafif varl\u0131k' yakla\u015f\u0131m\u0131n\u0131 savunurken, halefi, k\u00f6t\u00fc bir \u015fekilde iyile\u015fmi\u015f yaralar\u0131 yeniden a\u00e7mak anlam\u0131na gelse bile, gruba yeniden ba\u011flanmak istiyor gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Filosa g\u00f6reve geldi\u011fi Haziran 2025'ten bu yana Pekin'e ve \u00f6zellikle de Dongfeng'in kalesi Wuhan'a y\u00f6nelik bir dizi jest yapt\u0131. Temmuz ay\u0131nda, atanmas\u0131ndan sadece bir ay sonra, Dongfeng Ba\u015fkan\u0131 Yang Qing ve Wuhan ekonomik b\u00f6lgesinin liderleriyle g\u00f6r\u00fc\u015fmek \u00fczere Peugeot ve Citro\u00ebn'in d\u00fcnya patronlar\u0131 da dahil olmak \u00fczere ondan fazla \u00fcst d\u00fczey y\u00f6neticiyle birlikte \u00c7in'e geldi. Belirtilen ama\u00e7 \"ili\u015fkileri onarmak\" ve elektrikli ara\u00e7lar konusunda daha yak\u0131n bir i\u015fbirli\u011finin temellerini atmakt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu ziyaretler en \u00fcst d\u00fczeyde ger\u00e7ekle\u015fti: Stellantis ve Ferrari Ba\u015fkan\u0131 John Elkann, grubun elektrifikasyonunun nas\u0131l h\u0131zland\u0131r\u0131laca\u011f\u0131 konusunda \"tavsiye almak\" i\u00e7in \u015eubat ay\u0131nda \u00c7in'e geldi; A\u011fustos ay\u0131nda Xavier Chardon (Citro\u00ebn) ve Alain Favey (Peugeot) yerel ak\u00fc ve \u015farj altyap\u0131s\u0131 ekosistemine yak\u0131ndan bakarak ayn\u0131 \u015feyi yapt\u0131. Sessizlik ve geri \u00e7ekilme y\u0131llar\u0131yla k\u00f6kten tezat olu\u015fturan diplomatik bir bale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c7in'i merkeze koyan yeni bir kurulu\u015f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stellantis'in 8 Ekim 2025 tarihinde a\u00e7\u0131klanan yeniden yap\u0131lanmas\u0131 bu stratejik de\u011fi\u015fimi teyit etmektedir. Grubun deneyimli isimlerinden ve Asya pazar\u0131nda uzman olan Gr\u00e9goire Olivier, art\u0131k Stellantis \u0130cra Komitesinde yer alarak \u00c7in ve Asya-Pasifik'ten sorumlu olacak. Ayn\u0131 hamlede, <a href=\"https:\/\/www.italpassion.fr\/tr\/maserati\/jean-philippe-imparato-alfa-romeodan-sonra-si%cc%87mdi%cc%87-de-otomoti%cc%87v-dunyasinin-en-i%cc%87yi%cc%87-markalarindan-bi%cc%87ri%cc%87-olan-maserati%cc%87ni%cc%87n-yeni%cc%87den-lansmanina-zam\/\">Maserati, Jean-Philippe Imparato'nun y\u00f6netimi alt\u0131ndad\u0131r<\/a>Bu, grubun benzersiz ultra l\u00fcks markas\u0131n\u0131 sa\u011flamla\u015ft\u0131rmak ve Asya'daki imaj\u0131n\u0131 yeniden canland\u0131rmak istedi\u011finin kan\u0131t\u0131d\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/gregoire-olivier.jpg\" alt=\"\" class=\"wp-image-41974\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/gregoire-olivier.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/gregoire-olivier-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/gregoire-olivier-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/gregoire-olivier-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Gregoire Olivier bir Leapmotor ileti\u015fiminde<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Antonio Filosa, \"B\u00f6lgesel oda\u011f\u0131m\u0131z\u0131 g\u00fc\u00e7lendirmemiz gerekiyor\" diye \u0131srar etti. Ba\u015fka bir deyi\u015fle: \u00c7in art\u0131k sadece ba\u015fka bir pazar de\u011fil, k\u00fcresel stratejimizin bir aya\u011f\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dongfeng ve Leapmotor, \u00e7ifte bahis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stellantis'in \u00c7in'deki stratejisi \u015fu anda iki y\u00f6nl\u00fcd\u00fcr. Bunlardan ilki geleneksel: yerel \u00fcretimi art\u0131rmak ve Wuhan'\u0131n sa\u011flam end\u00fcstriyel ekosisteminden yararlanmak i\u00e7in uzun s\u00fcredir orta\u011f\u0131m\u0131z olan Dongfeng ile yeniden ba\u011flant\u0131 kurmak. \u0130kincisi ise daha c\u00fcretk\u00e2r: Stellantis'in 2023 y\u0131l\u0131na kadar 1,5 milyar Avro yat\u0131r\u0131m yapt\u0131\u011f\u0131 \u00c7inli elektrikli start-up Leapmotor \u00fczerine bahis oynamak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu ikili yakla\u015f\u0131m - geleneksel end\u00fcstriyel i\u015fbirli\u011fi ve yenilik\u00e7i teknolojik ittifak - sonu\u00e7 verebilir... ya da yeni belirsizlikler do\u011furabilir. Her \u015fey grubun \u00e7abalar\u0131n\u0131 koordine etme ve yerel ihtiya\u00e7lara g\u00f6re uyarlanm\u0131\u015f rekabet\u00e7i ara\u00e7lar\u0131 h\u0131zla \u00fcretme becerisine ba\u011fl\u0131 olacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bu bir aciliyet meselesidir<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7\u00fcnk\u00fc Stellantis yeniden \u00c7in'in kap\u0131s\u0131n\u0131 \u00e7al\u0131yorsa, bu sadece fetih u\u011fruna de\u011fildir. Rakamlar ortada: 2025'in ilk yar\u0131s\u0131nda grubun d\u00fcnya \u00e7ap\u0131ndaki sat\u0131\u015flar\u0131 8 %, cirosu 13 % d\u00fc\u015ft\u00fc ve net zarar 2,3 milyar avroya ula\u015ft\u0131. Y\u0131l\u0131n ba\u015f\u0131ndan bu yana, grubun Milano'daki de\u011feri neredeyse 30 % d\u00fc\u015ft\u00fc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu ba\u011flamda \u00c7in art\u0131k sadece 'test edilecek' bir pazar de\u011fil, olas\u0131 bir kurtar\u0131c\u0131d\u0131r. Stellantis'in sadece sat\u0131\u015f yapabilece\u011fi de\u011fil, ayn\u0131 zamanda \u00f6\u011frenebilece\u011fi (bataryalar, ultra h\u0131zl\u0131 \u015farj, yaz\u0131l\u0131m entegrasyonu) ve bu know-how'\u0131 Avrupa ve Amerika'ya geri getirebilece\u011fi bir yer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu uzun bir yol olacak. Stellantis hala teredd\u00fctl\u00fc bir \u00fcretici imaj\u0131na sahip ve markalar\u0131 \u00c7inli m\u00fc\u015fterilerin g\u00f6z\u00fcnde itibar kaybetmi\u015f durumda. Bu g\u00fcveni yeniden in\u015fa etmek i\u00e7in rekabet\u00e7i \u00fcr\u00fcnler, daha g\u00fc\u00e7l\u00fc a\u011flar ve yerel ekosistemde uzun vadeli bir varl\u0131k olu\u015fturma becerisi gerekecek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pekin merkezli bir analistin \u00f6zetledi\u011fi gibi: \"As\u0131l soru Stellantis'in \u00c7in'e geri d\u00f6n\u00fcp d\u00f6nmeyece\u011fi de\u011fil, sadece gelip ge\u00e7en bir ziyaret\u00e7i de\u011fil, nihayet \u00c7inli bir otomotiv oyuncusu olup olamayaca\u011f\u0131d\u0131r.\"<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":41973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-41972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stellantis","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - 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