{"id":41881,"date":"2025-10-08T11:51:09","date_gmt":"2025-10-08T09:51:09","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=41881"},"modified":"2025-10-08T11:51:09","modified_gmt":"2025-10-08T09:51:09","slug":"jean-philippe-imparato-alfa-romeodan-sonra-si%cc%87mdi%cc%87-de-otomoti%cc%87v-dunyasinin-en-i%cc%87yi%cc%87-markalarindan-bi%cc%87ri%cc%87-olan-maserati%cc%87ni%cc%87n-yeni%cc%87den-lansmanina-zam","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/maserati\/apres-alfa-romeo-jean-philippe-imparato-maintenant-consacre-a-la-relance-de-maserati-lune-des-plus-belles-marques-du-monde-automobile\/","title":{"rendered":"Jean-Philippe Imparato, Alfa Romeo'dan sonra \u015fimdi de \"otomotiv d\u00fcnyas\u0131n\u0131n en g\u00fczel markalar\u0131ndan biri\" olan Maserati'nin yeniden lansman\u0131 \u00fczerinde \u00e7al\u0131\u015f\u0131yor."},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Bu sabah otomotiv d\u00fcnyas\u0131n\u0131 \u015fa\u015f\u0131rtan bir duyuru yap\u0131ld\u0131: Jean-Philippe Imparato art\u0131k Stellantis Avrupa Direkt\u00f6r\u00fc de\u011fil<\/a>. Grubun ve \u0130talyan markalar\u0131n\u0131n tan\u0131nm\u0131\u015f isimlerinden biri olan Frans\u0131z, art\u0131k t\u00fcm dikkatini Grubun yeniden lansman\u0131na verecek. Maserati<\/a>trident markasinin gelece\u011fi\u0307 i\u0307\u00e7i\u0307n hayati\u0307 \u00f6nem ta\u015fiyan bi\u0307r g\u00f6rev.<\/p>\n\n\n\n

Peugeot'dan Alfa Romeo'ya, yeniden lansmanlar\u0131n adam\u0131<\/h2>\n\n\n\n

Imparato halihaz\u0131rda bir\u00e7ok \u015firkette iz b\u0131rakt\u0131. 2016'dan 2021'e kadar Peugeot'nun Genel M\u00fcd\u00fcr\u00fc olarak, markan\u0131n iddial\u0131 tasar\u0131m\u0131 ve \u00fcst pazara ta\u015f\u0131nmas\u0131yla yeniden konumland\u0131r\u0131lmas\u0131n\u0131 ba\u015far\u0131yla y\u00f6netti. Stellantis kuruldu\u011funda, a\u00e7\u0131k bir hedefle Alfa Romeo kendisine emanet edildi: markay\u0131 \u00f6ng\u00f6r\u00fclen d\u00fc\u015f\u00fc\u015ften kurtarmak.<\/p>\n\n\n\n

\"\"
Alfa Romeo 33 Stradale<\/figcaption><\/figure>\n\n\n\n

Biscione'nin d\u00fcmeninde oldu\u011fu y\u0131llar boyunca \u00fc\u00e7 b\u00fcy\u00fck projeye liderlik etti: Tonale'nin lansman\u0131 (m\u00fckemmelle\u015ftirmek i\u00e7in piyasaya s\u00fcr\u00fclmesini erteledi), 33 Stradale'nin lansman\u0131 ve daha yak\u0131n zamanda ticari stratejinin kilit ta\u015f\u0131 olan B-SUV Junior. Ayr\u0131ca 2021 y\u0131l\u0131nda \u015fu a\u00e7\u0131klamay\u0131 yapm\u0131\u015ft\u0131r: \" Alfa Romeo 2027'de elektrikli 100 %'ye ge\u00e7ecek<\/a> \". O zamandan bu yana ba\u011flam \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015fmi\u015f olsa bile, d\u00f6nemin d\u00fczenleyici bask\u0131s\u0131n\u0131 yans\u0131tan net bir pozisyon.<\/p>\n\n\n\n

Stellantis Europe'un d\u00fcmeninde k\u0131sa ama yo\u011fun bir d\u00f6nem<\/h2>\n\n\n\n

Bu Carlos Tavares'in 2024 y\u0131l\u0131 sonunda ayr\u0131lmas\u0131<\/a> Imparato'nun kaderini h\u0131zland\u0131rd\u0131. Stellantis Avrupa Direkt\u00f6r\u00fc olarak atanan Imparato, Haziran 2025'te Antonio Filosa'n\u0131n Grup CEO'su olarak atanmas\u0131n\u0131 beklerken, neredeyse bir y\u0131l\u0131n\u0131 hassas bir ge\u00e7i\u015f rol\u00fcnde ge\u00e7irdi. Bu s\u00fcre zarf\u0131nda Imparato, 10'dan fazla modelin piyasaya s\u00fcr\u00fclmesine katk\u0131da bulunmaktan, b\u00f6lgenin rekabet g\u00fcc\u00fcn\u00fc peki\u015ftirmekten ve Stellantis'in hibrit segmentindeki liderli\u011fini ortaya koymaktan gurur duyuyor.<\/p>\n\n\n\n

<\/use><\/svg>\n

X sosyal a\u011f\u0131nda yay\u0131nlad\u0131\u011f\u0131 bir mesajda \u015f\u00f6yle diyor:
\"Ge\u00e7ti\u011fimiz y\u0131l \u00f6zellikle yo\u011fun ge\u00e7ti. Bug\u00fcn, geni\u015f Avrupa b\u00f6lgesi i\u00e7in Stellantis Genel M\u00fcd\u00fcr\u00fc olarak g\u00f6revimin sonuna geliyorum ve bu e\u015fsiz deneyim i\u00e7in derinden minnettar\u0131m... \u015eu andan itibaren en b\u00fcy\u00fck iki tutkuma odaklanaca\u011f\u0131m: otomotiv d\u00fcnyas\u0131n\u0131n en iyi markalar\u0131ndan biri olan Maserati'nin CEO'su olma onuruyla \u00fcr\u00fcn ve Stellantis & You da\u011f\u0131t\u0131m a\u011f\u0131n\u0131n Direkt\u00f6r\u00fc olarak sat\u0131\u015f.\"<\/p>\n<\/blockquote>\n\n\n\n

Maserati, son \u015fans\u0131n yeniden lansman\u0131 m\u0131?<\/h2>\n\n\n\n

Imparato'nun atanmas\u0131 Maserati CEO'su Haziran 2025'te resmen atand\u0131<\/a>Santo Ficili'nin yerine. Birka\u00e7 hafta sonra, hassas bir konuda karar verdi: \" Elektrikli bir Maserati 100 % mi? Olamaz!<\/a> \"Bu, Davide Grasso y\u00f6netiminde a\u015f\u0131r\u0131 oldu\u011fu d\u00fc\u015f\u00fcn\u00fclen fiyat art\u0131\u015flar\u0131, ki\u015fiselle\u015ftirme eksikli\u011fi ve elektrikli ara\u00e7lara ge\u00e7i\u015fin iyi m\u00fczakere edilememesi nedeniyle ayaklar\u0131 yere basmayan marka i\u00e7in stratejik bir de\u011fi\u015fime i\u015faret ediyor.<\/p>\n\n\n\n

\"\"
Maserati MCPura<\/figcaption><\/figure>\n\n\n\n

Bug\u00fcn, \u00f6n\u00fcm\u00fczdeki g\u00f6rev \u00e7ok b\u00fcy\u00fck. Maserati yads\u0131namaz bir prestije sahip bir marka olmaya devam ediyor, ancak sunduklar\u0131 l\u00fcks otomobil pazar\u0131na ayak uyduram\u0131yor. Porsche'nin geni\u015fletilmi\u015f menzili sayesinde hacimlerini katlad\u0131\u011f\u0131, Ferrari ve Lamborghini'nin PHEV hibritleriyle s\u0131n\u0131rl\u0131 bir menzile odakland\u0131\u011f\u0131 bir d\u00f6nemde Maserati'nin tekrar ray\u0131na oturmas\u0131 gerekiyor.<\/p>\n\n\n\n

Ultra l\u00fcks m\u00fc yoksa Porsche hacmi mi?<\/h2>\n\n\n\n

Kilit soru konumland\u0131rma. Maserati kas\u0131tl\u0131 olarak s\u0131n\u0131rl\u0131 (ve ani olmayan) \u00fcretimle ultra l\u00fckse mi y\u00f6nelmeli, yoksa 2013'ten 2020'ye kadar yapt\u0131\u011f\u0131 gibi imaj\u0131n\u0131 bozma riskini g\u00f6ze alarak, ancak hacimlerini art\u0131rma h\u0131rs\u0131yla daha geni\u015f, daha eri\u015filebilir bir strateji mi benimsemeli? Di\u011fer her \u015fey bu karara ba\u011fl\u0131 olacak: \u00fcr\u00fcn yelpazesi, pazarlama stratejisi, ileti\u015fim ve marka kimli\u011fi.<\/p>\n\n\n\n

Maserati'nin yeniden lansman\u0131ndaki deneyimiyle Jean-Philippe Imparato'nun bu i\u015f i\u00e7in do\u011fru ki\u015fi olaca\u011f\u0131n\u0131 umuyoruz. Maserati'nin l\u00fcks otomobil d\u00fcnyas\u0131nda hak etti\u011fi yeri yeniden kazanabilmesi i\u00e7in net bir vizyona ve tutarl\u0131 bir stratejiye ihtiyac\u0131 var. Kesin olan bir \u015fey var: \u00f6n\u00fcm\u00fczdeki birka\u00e7 ay markan\u0131n gelece\u011fi i\u00e7in belirleyici olacak ve Italpassion bu yeniden lansman\u0131 yak\u0131ndan takip edecek.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":39587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[438],"class_list":["post-41881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","tag-jean-philippe-imparato","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nApr\u00e8s Alfa Romeo, Jean-Philippe Imparato maintenant consacr\u00e9 \u00e0 la relance de Maserati : "l'une des plus belles marques du monde automobile" - ItalPassion<\/title>\n<meta name=\"description\" content=\"C\u2019est une annonce qui a surpris le monde automobile ce matin : Jean-Philippe Imparato n\u2019est plus directeur de Stellantis Europe. 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J'apporte un regard critique et technique aux actualit\u00e9s des marques italiennes quand cela est possible. Propri\u00e9taire d'une Maserati GranTurismo, Alfa Romeo MiTo, Lancia Fulvia et Ducati 695. Ex-propri\u00e9taire d'une Alfa Romeo Giulia.\",\"sameAs\":[\"https:\/\/www.italpassion.fr\/\"],\"url\":\"https:\/\/www.italpassion.fr\/tr\/author\/alexandre\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jean-Philippe Imparato, Alfa Romeo'dan sonra \u015fimdi de Maserati'nin yeniden lansman\u0131 \u00fczerinde \u00e7al\u0131\u015f\u0131yor: \"otomotiv d\u00fcnyas\u0131n\u0131n en g\u00fczel markalar\u0131ndan biri\" - ItalPassion","description":"Bu sabah otomotiv d\u00fcnyas\u0131n\u0131 \u015fa\u015f\u0131rtan bir duyuru yap\u0131ld\u0131: Jean-Philippe Imparato art\u0131k Stellantis Avrupa Direkt\u00f6r\u00fc de\u011fil. 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