{"id":40044,"date":"2025-07-24T10:35:19","date_gmt":"2025-07-24T08:35:19","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=40044"},"modified":"2025-07-24T10:35:19","modified_gmt":"2025-07-24T08:35:19","slug":"maserati%cc%87ni%cc%87n-2025-yilinin-i%cc%87lk-yarisina-ai%cc%87t-rakamlari-marka-ne-zaman-dibe-vuracak","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/maserati\/chiffres-maserati-du-premier-semestre-2025-quand-est-ce-que-la-marque-aura-touche-le-fond\/","title":{"rendered":"Maserati'nin 2025'in ilk yar\u0131s\u0131na ili\u015fkin rakamlar\u0131: Marka ne zaman dibe vuracak?"},"content":{"rendered":"
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2023'\u00fcn ikinci yar\u0131s\u0131ndan itibaren, Maserati<\/a> l\u00fcks marka tescillerinde yava\u015f ama emin ad\u0131mlarla d\u00fcnya s\u0131ralamas\u0131n\u0131n dibine do\u011fru kay\u0131yor. Sonra 2024 \u015fimdiden k\u0131rm\u0131z\u0131da<\/a>Ne yaz\u0131k ki, \u0130talyan markas\u0131 2025'teki e\u011filimi, felaket bir ilk yar\u0131 ile teyit ediyor: 2024'te -31 %'lik bir d\u00fc\u015f\u00fc\u015f\u00fcn ard\u0131ndan, en \u00f6nemli 10 \u00fclkedeki kay\u0131tlarda -32 %. \u0130ki y\u0131l i\u00e7inde hacimler yar\u0131 yar\u0131ya azald\u0131.<\/strong><\/p>\n\n\n\n

Neredeyse t\u00fcm \u00fclkelerde keskin bir d\u00fc\u015f\u00fc\u015f<\/h2>\n\n\n\n

A\u015fa\u011f\u0131daki t\u00fcm rakamlar Italpassion taraf\u0131ndan geri kazan\u0131lm\u0131\u015ft\u0131r ve saatler s\u00fcren bir \u00e7al\u0131\u015fma gerektirmektedir. Bizden al\u0131nt\u0131 yapt\u0131\u011f\u0131n\u0131z i\u00e7in te\u015fekk\u00fcr ederiz.<\/strong><\/p>\n\n\n\n

Markan\u0131n tarihsel olarak en b\u00fcy\u00fck pazar\u0131 olan ABD pazar\u0131, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemindeki 2.921 adede k\u0131yasla keskin bir d\u00fc\u015f\u00fc\u015fle 1.830 adede geriledi ve 37 % d\u00fc\u015f\u00fc\u015f g\u00f6sterdi. Maserati'nin do\u011fum yeri olan \u0130talya'da sat\u0131\u015flar 30TP3T d\u00fc\u015ferken, Birle\u015fik Krall\u0131k'ta 38TP3T'ye geriledi. Tek kayda de\u011fer istisnalar, hafif bir art\u0131\u015fla +12 %'ye y\u00fckselen Almanya ve \u00fcrkek bir ilerleme kaydeden Fransa oldu (+7 %, ancak alt\u0131 ayda sadece... 48 kay\u0131tla).<\/p>\n\n\n\n

\u0130svi\u00e7re bu konuda a\u00e7\u0131k bir \u00f6rnektir: 50 % d\u00fc\u015f\u00fc\u015f, Japonya (36 % d\u00fc\u015f\u00fc\u015f), \u0130spanya (15 % d\u00fc\u015f\u00fc\u015f) ve Avustralya (25 % d\u00fc\u015f\u00fc\u015f) gibi. 2024'te hala k\u00fc\u00e7\u00fck bir b\u00fcy\u00fcme pazar\u0131 olan T\u00fcrkiye bile -8 % azald\u0131. \u0130lk yar\u0131da Maserati, 2024'teki 6.324 ve 2023'teki 9.194 tescil ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda 4.328 tescil kaydetti.<\/p>\n\n\n\n

\u00dclke<\/th>H1 2023<\/th>H1 2024<\/th>H1 2025<\/th>De\u011fi\u015fim n-1<\/th><\/tr><\/thead>
Birle\u015fik Devletler<\/td>3811<\/td>2921<\/td>1830<\/td>-37%<\/td><\/tr>
\u0130talya<\/td>2223<\/td>1445<\/td>1017<\/td>-30%<\/td><\/tr>
Japonya<\/td>667<\/td>659<\/td>424<\/td>-36%<\/td><\/tr>
Almanya<\/td>696<\/td>300<\/td>336<\/td>12%<\/td><\/tr>
Birle\u015fik Krall\u0131k<\/td>544<\/td>277<\/td>171<\/td>-38%<\/td><\/tr>
\u0130svi\u00e7re<\/td>312<\/td>181<\/td>91<\/td>-50%<\/td><\/tr>
Avustralya<\/td>319<\/td>200<\/td>151<\/td>-25%<\/td><\/tr>
T\u00fcrkiye<\/td>307<\/td>131<\/td>120<\/td>-8%<\/td><\/tr>
\u0130spanya<\/td>245<\/td>165<\/td>140<\/td>-15%<\/td><\/tr>
Fransa<\/td>70<\/td>45<\/td>48<\/td>7%<\/td><\/tr>
<\/td>9194<\/td>6324<\/td>4328<\/td>-32%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Ama iyi \u00fcr\u00fcnler...<\/h2>\n\n\n\n

Paradoks \u015fu ki, marka \u00f6zellikle spor otomobil merakl\u0131lar\u0131 i\u00e7in \u00e7ok ilgin\u00e7 birka\u00e7 model sunuyor:<\/p>\n\n\n\n