{"id":38176,"date":"2025-04-30T08:34:06","date_gmt":"2025-04-30T06:34:06","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=38176"},"modified":"2025-04-30T08:34:06","modified_gmt":"2025-04-30T06:34:06","slug":"maserati-2013-yilinda-1-700-geri%cc%87-donus-satisina-dustu","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/maserati\/maserati-chute-a-1-700-ventes-retour-en-2013\/","title":{"rendered":"Maserati'nin sat\u0131\u015flar\u0131 1.700'e d\u00fc\u015ft\u00fc: 2013'e geri d\u00f6n\u00fcyoruz!"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

\u0130ni\u015f devam ediyor Maserati<\/a>.<\/strong> 2025'in ilk \u00e7eyre\u011fi tahmin edilenleri do\u011fruluyor \u00f6nceki kay\u0131t verileri<\/a> Trident markas\u0131 hem sat\u0131\u015f hem de gelir a\u00e7\u0131s\u0131ndan tarihi bir d\u00fc\u015f\u00fc\u015f kaydetmi\u015f ve 2013 \u00f6ncesi seviyelere yakla\u015fm\u0131\u015ft\u0131r. Haziran sonunda yap\u0131lmas\u0131 planlanan yeni \u00fcr\u00fcn plan\u0131n\u0131n sunumu beklenirken, durum her zamankinden daha endi\u015fe verici olmaya devam etmektedir.<\/p>\n\n\n\n

Sat\u0131\u015flar yar\u0131 yar\u0131ya azald\u0131<\/h2>\n\n\n\n

Stellantis taraf\u0131ndan yay\u0131nlanan mali sonu\u00e7lar tart\u0131\u015f\u0131lmazd\u0131r: Maserati'nin 2025'in ilk \u00e7eyre\u011findeki sat\u0131\u015flar\u0131 sadece 157 milyon avro olarak ger\u00e7ekle\u015fti, <\/strong>bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemindeki 313 milyon Euro ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda. Bu, 50 %'lik \u015fa\u015f\u0131rt\u0131c\u0131 bir d\u00fc\u015f\u00fc\u015ft\u00fcr ve markan\u0131n d\u00fc\u015f\u00fc\u015f\u00fcn\u00fc durduramad\u0131\u011f\u0131n\u0131 teyit etmektedir. y\u0131l\u0131n ba\u015f\u0131nda a\u00e7\u0131klanan fiyat ayarlamalar\u0131<\/a>.<\/p>\n\n\n\n

Bir hat\u0131rlatma olarak, Maserati 2024 y\u0131l\u0131n\u0131 y\u0131ll\u0131k sat\u0131\u015flar 2023'e k\u0131yasla yar\u0131dan fazla azald\u0131<\/a> (1,04 milyar Avro'ya kar\u015f\u0131l\u0131k 2,33 milyar Avro). Mevcut e\u011filim devam ederse, 2025 y\u0131l\u0131nda gelirler daha da d\u00fc\u015febilir ve potansiyel olarak 700 milyon Avronun alt\u0131na inebilir.<\/strong><\/p>\n\n\n

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italpassion verileri<\/figcaption><\/figure>\n<\/div>\n\n\n

Sat\u0131\u015flar serbest d\u00fc\u015f\u00fc\u015fte: 2013'e geri d\u00f6n\u00fcyoruz<\/h2>\n\n\n\n

Hacim a\u00e7\u0131s\u0131ndan da durum bir o kadar endi\u015fe verici. Maserati, Ocak ve Mart 2025 tarihleri aras\u0131nda d\u00fcnya \u00e7ap\u0131nda sadece 1.700 ara\u00e7 satt\u0131, 2024 y\u0131l\u0131n\u0131n 1. \u00e7eyre\u011finde sat\u0131lan 3.300 \u00fcniteye k\u0131yasla 1\u00c73'te 48 \u00fcnite azalm\u0131\u015ft\u0131r.<\/strong> Bu durum markay\u0131 on y\u0131ldan fazla bir s\u00fcre geriye g\u00f6t\u00fcrerek, sadece 1.304 adetlik sat\u0131\u015f ger\u00e7ekle\u015ftirdi\u011fi 2013'\u00fcn ilk \u00e7eyre\u011fiyle kar\u015f\u0131la\u015ft\u0131r\u0131labilir sat\u0131\u015flar elde etmesine neden oldu.<\/p>\n\n\n\n

Bu ivme devam ederse, Maserati y\u0131ll\u0131k sat\u0131\u015flarda 10.000 s\u0131n\u0131r\u0131n\u0131n alt\u0131na d\u00fc\u015fme riskiyle kar\u015f\u0131 kar\u015f\u0131ya, <\/strong>Markan\u0131n yap\u0131sal d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc ya da d\u00fc\u015f\u00fc\u015f\u00fcn\u00fc teyit edecek sembolik bir e\u015fik.<\/p>\n\n\n

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italpassion verileri<\/figcaption><\/figure>\n<\/div>\n\n\n

Ayr\u0131cal\u0131\u011fa dayal\u0131 bir strateji mi?<\/h2>\n\n\n\n

Resmi olarak, Maserati hen\u00fcz yeni bir kurtarma plan\u0131 sunmam\u0131\u015ft\u0131r,<\/strong> Ancak Ekim 2024'te atanan CEO'nun son a\u00e7\u0131klamalar\u0131 stratejik bir de\u011fi\u015fimin yak\u0131n oldu\u011funu g\u00f6steriyor. Y\u00f6netici bir \u00fcr\u00fcn plan\u0131 s\u00f6z\u00fc verdi \"t\u00fcm uzun s\u00fcreli m\u00fc\u015fterileri mutlu edecek<\/a>\"Bu, Ghibli, Quattroporte ve Levante'nin lansmanlar\u0131na e\u015flik eden hacim mant\u0131\u011f\u0131n\u0131 k\u0131rarak daha \u00f6zel modellere d\u00f6n\u00fc\u015f\u00fc i\u015faret ediyor.<\/p>\n\n\n

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Santo Ficili, Maserati CEO'su<\/figcaption><\/figure>\n<\/div>\n\n\n

Rakamlar ortada: Maserati 2017'nin ilk \u00e7eyre\u011finde 11.900 sat\u0131\u015fla zirveye ula\u015fm\u0131\u015fken, marka \u015fu anda yedi kat daha d\u00fc\u015f\u00fck bir seviyeye gerilemi\u015f durumda. Grecale gibi stratejik kabul edilen modeller bile 2024'teki e\u011filimi tersine \u00e7evirmeye yetmedi ve 2025'in farkl\u0131 ba\u015flayaca\u011f\u0131n\u0131 g\u00f6steren hi\u00e7bir \u015fey yok.<\/p>\n\n\n\n

Haziran plan\u0131na kadar gelecek hala belirsizli\u011fini koruyor<\/h2>\n\n\n\n

Umut \u015fimdi Haziran 2025 sonuna kadar sunum yap\u0131lmas\u0131 bekleniyor<\/a> kapsaml\u0131 bir end\u00fcstriyel plan. \u0130ki y\u00f6nl\u00fc bir aciliyete yan\u0131t vermesi gerekecek: yat\u0131r\u0131mc\u0131lara g\u00fcven vermek ve m\u00fc\u015fterileri Maserati'nin DNA's\u0131n\u0131 kaybetmedi\u011fine ikna etmek. Marka daha k\u00fc\u00e7\u00fck \u00fcretim adetlerine ge\u00e7i\u015f yapacaksa, en az\u0131ndan hacimdeki bu d\u00fc\u015f\u00fc\u015f\u00fc niteliksel ve teknolojik bir \u00fcst s\u0131n\u0131fa ge\u00e7i\u015fle hakl\u0131 \u00e7\u0131karabilecek net ve ilham verici bir vizyon ortaya koymal\u0131d\u0131r.<\/p>\n\n\n\n

Mali kay\u0131plar, d\u00fc\u015fen sat\u0131\u015flar, Folgore elektrikli serisine olan ilgisizlik ve end\u00fcstriyel belirsizlikler (\u00fcretimin Modena'ya aktar\u0131laca\u011f\u0131 s\u00f6ylentileri) aras\u0131nda Maserati \u015fu anda bir yol ayr\u0131m\u0131nda. Stellantis, l\u00fcks otomobil d\u00fcnyas\u0131nda daha ihtiyatl\u0131 bir yeniden konumland\u0131rmaya i\u015faret ederek, markaya b\u00fcy\u00fck enjeksiyonlar yapmaya giderek daha az meyilli g\u00f6r\u00fcn\u00fcyor.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":38179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-38176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati chute \u00e0 1 700 ventes : retour en 2013 ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"La descente continue pour Maserati. 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