{"id":37254,"date":"2025-03-17T11:49:34","date_gmt":"2025-03-17T10:49:34","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=37254"},"modified":"2025-03-17T11:49:36","modified_gmt":"2025-03-17T10:49:36","slug":"ferrari%cc%87ni%cc%87n-ceosu-musteri%cc%87leri%cc%87ni%cc%87n-gi%cc%87derek-genclesti%cc%87gi%cc%87ni%cc%87-acikladi","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/ferrari\/ferrari-son-ceo-revele-que-ses-clients-sont-de-plus-en-plus-jeunes\/","title":{"rendered":"Ferrari: CEO'su m\u00fc\u015fterilerinin giderek gen\u00e7le\u015fti\u011fini a\u00e7\u0131klad\u0131"},"content":{"rendered":"
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Foto\u011fraf Ferrari<\/figcaption><\/figure>\n\n\n\n

Ferrari<\/a> m\u00fc\u015fteri profilinde \u00f6nemli bir gen\u00e7le\u015fme g\u00f6r\u00fcyor.<\/strong> Ferrari CEO'su Benedetto Vigna, Singapur'daki CONVERGE LIVE etkinli\u011finde verdi\u011fi bir r\u00f6portajda, markan\u0131n yeni al\u0131c\u0131lar\u0131n\u0131n 40 %'sinin art\u0131k 40 ya\u015f\u0131n alt\u0131nda oldu\u011funu a\u00e7\u0131klad\u0131. Bu rakam, sadece 18 ay \u00f6nce 30 % iken \u00f6nemli bir de\u011fi\u015fikliktir.<\/p>\n\n\n\n

Bu bilgi temel bir e\u011filimi g\u00f6stermektedir: Ferrariler giderek daha gen\u00e7 bir m\u00fc\u015fteri kitlesinin ilgisini \u00e7ekmektedir. <\/strong>Ferrari'nin imaj\u0131 uzun zamand\u0131r daha ya\u015fl\u0131 bir elit kesimle ili\u015fkilendirilirken, bug\u00fcn gen\u00e7ler Maranello'nun prestijli m\u00fc\u015fterileri aras\u0131na kat\u0131lmak i\u00e7in ak\u0131n ediyor. Vigna'ya g\u00f6re bu geli\u015fme Ferrari i\u00e7in ger\u00e7ek bir ba\u015far\u0131d\u0131r ve markan\u0131n ayr\u0131cal\u0131\u011f\u0131n\u0131 ve prestijini korumaya adanm\u0131\u015f bir ekip \u00e7al\u0131\u015fmas\u0131n\u0131n meyvesidir.<\/p>\n\n\n\n

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Benedetto Vigna, Ferrari CEO'su<\/figcaption><\/figure>\n\n\n\n

CEO, \"Yeni m\u00fc\u015fterilerin 40 %'si 40 ya\u015f\u0131n alt\u0131nda\" dedi. <\/strong>\"Bu, ekibimize bor\u00e7lu oldu\u011fumuz bir ba\u015far\u0131. Bu, Ferrari'nin art\u0131k her zamankinden daha gen\u00e7 ve hevesli bir m\u00fc\u015fteri kitlesine hitap eden ayr\u0131cal\u0131kl\u0131 imaj\u0131n\u0131 korumak i\u00e7in s\u0131n\u0131rl\u0131 \u00fcretim stratejisine ba\u011fl\u0131 kald\u0131\u011f\u0131n\u0131 g\u00f6steren bir yorum.<\/p>\n\n\n\n

Kamuoyundaki bu de\u011fi\u015fime ra\u011fmen Ferrari, titiz \u00fcretim politikas\u0131ndan sapmad\u0131. Asl\u0131nda, Ferrari'nin Ge\u00e7en y\u0131l sat\u0131lan Ferrari'lerin neredeyse d\u00f6rtte \u00fc\u00e7\u00fc mevcut m\u00fc\u015fterilere sat\u0131ld\u0131,<\/strong> sadakat fikrini g\u00fc\u00e7lendiriyor. Bu ba\u011flamda Vigna, markan\u0131n kurucusu Enzo Ferrari'nin \u00fcnl\u00fc s\u00f6z\u00fcn\u00fc hat\u0131rlatt\u0131: \"Her zaman pazar\u0131n talep etti\u011finden bir araba daha az teslim edece\u011fiz.\"<\/p>\n\n\n\n

Genellikle iki y\u0131l\u0131 a\u015fan uzun \u00fcretim teslim s\u00fcreleri,<\/strong> Ferrari l\u00fcks\u00fcn\u00fcn belirgin bir \u00f6zelli\u011fi olarak da g\u00f6r\u00fcl\u00fcyor. \u00c7arp\u0131c\u0131 bir \u00f6rnek veren Vigna, Ferrari sat\u0131n almak isteyen ancak bu kadar uzun s\u00fcre beklemek istemeyen 78 ya\u015f\u0131ndaki bir m\u00fc\u015fterinin anekdotunu anlatt\u0131. Ancak CEO, bu t\u00fcr bir beklemenin Ferrari deneyiminin ayr\u0131lmaz bir par\u00e7as\u0131 oldu\u011funa dair g\u00fcvence vermeden \u00f6nce \"Bu bir motivasyon\" yan\u0131t\u0131n\u0131 vermekte gecikmedi.<\/p>\n\n\n\n

Ferrari'nin stratejisi m\u00fc\u015fteri profilinin \u00e7ok \u00f6tesine ge\u00e7iyor. \u0130\u00e7ten yanmal\u0131 ve hibrit k\u00f6klerine derinden ba\u011fl\u0131 olsa da, \u00fcretici ilk 100 % elektrikli modelinin duyurusuyla kararl\u0131 bir \u015fekilde gelece\u011fe bak\u0131yor, 9 Ekim i\u00e7in planland\u0131<\/a>. Vigna, Ferrari'nin bu cesur karar\u0131 almaktan gurur duydu\u011funu ifade etti (hissedarlara ifade edilen \u015f\u00fcphelere ra\u011fmen<\/a>) belirtirken marka, elektrikli ara\u00e7lar\u0131n yan\u0131 s\u0131ra hem i\u00e7ten yanmal\u0131 hem de hibrit modeller sunmaya devam edecek.<\/strong> CEO, baz\u0131 m\u00fc\u015fterilerin yanmal\u0131 modellere sad\u0131k kalaca\u011f\u0131n\u0131, ancak di\u011ferlerinin elektrikli ara\u00e7lara ge\u00e7mekte teredd\u00fct etmeyece\u011fini s\u00f6yledi. <\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":37255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[427],"class_list":["post-37254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","tag-benedetto-vigna","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari : son CEO r\u00e9v\u00e8le que ses clients sont de plus en plus jeunes - ItalPassion<\/title>\n<meta name=\"description\" content=\"Photo Ferrari Ferrari voit son profil de client\u00e8le se rajeunir de mani\u00e8re significative. 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