{"id":36936,"date":"2025-02-28T10:15:11","date_gmt":"2025-02-28T09:15:11","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36936"},"modified":"2025-02-28T10:15:51","modified_gmt":"2025-02-28T09:15:51","slug":"ferrari%cc%87-tatsiz-ozellesti%cc%87rmeleri%cc%87-onlemek-i%cc%87ci%cc%87n-yeni%cc%87-renk-kombi%cc%87nasyonlari-sunmayi-planliyor","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/ferrari\/ferrari-envisage-de-proposer-de-nouvelles-combinaisons-de-couleurs-pour-eviter-les-personnalisations-de-mauvais-gout\/","title":{"rendered":"Ferrari zevksiz ki\u015fiselle\u015ftirmelerle m\u00fccadele etmek istiyor"},"content":{"rendered":"
\"\"
Pembe Ferrari. Italpassion taraf\u0131ndan g\u00f6r\u00fcnt\u00fc IA.<\/figcaption><\/figure>\n\n\n\n

Markan\u0131n 2025 y\u0131l\u0131nda bir dizi yeni modeli piyasaya s\u00fcrmeye haz\u0131rland\u0131\u011f\u0131 bir d\u00f6nemde, Ferrari<\/a> marka imaj\u0131n\u0131 korumak ve 'tuhaf' Ferrarilerin \u00fcreticinin ayr\u0131cal\u0131\u011f\u0131n\u0131 de\u011fersizle\u015ftirmesini \u00f6nlemek i\u00e7in \u00f6zelle\u015ftirme program\u0131n\u0131 da yeniden g\u00f6zden ge\u00e7iriyor. <\/strong>\u0130tibar\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde l\u00fcks ve s\u0131ra d\u0131\u015f\u0131l\u0131k \u00fczerine in\u015fa etmi\u015f olan \u0130talyan \u00fcretici, y\u00f6netiminin uygunsuz buldu\u011fu baz\u0131 \u00f6zelle\u015ftirme taleplerinden giderek daha fazla endi\u015fe duyuyor.<\/p>\n\n\n\n

Ferrari CEO'su Benedetto Vigna k\u0131sa s\u00fcre \u00f6nce yapt\u0131\u011f\u0131 bir a\u00e7\u0131klamada \u015funlar\u0131 s\u00f6yledi abart\u0131l\u0131 \u00f6zelle\u015ftirme taleplerinin \u00e7o\u011falmas\u0131ndan duydu\u011fu endi\u015feyi dile getirdi. <\/strong>Analistlerle yapt\u0131\u011f\u0131 bir konferansta, \"Renk kombinasyonlar\u0131n\u0131 \u00f6nceden tan\u0131mlama olas\u0131l\u0131\u011f\u0131 hakk\u0131nda dahili olarak d\u00fc\u015f\u00fcn\u00fcyorduk\" dedi. \"Markan\u0131n de\u011ferlerini ve kimli\u011fini korumak zorunday\u0131z. Garip otomobiller \u00fcretmeyece\u011fiz, bu kesin.\"<\/p>\n\n\n\n

Bu yakla\u015f\u0131m\u0131n ard\u0131ndaki fikir, Ferrari'lerin prestijini ve de\u011ferini korumak i\u00e7in ki\u015fiselle\u015ftirme se\u00e7eneklerini s\u0131n\u0131rlamak ve ayn\u0131 zamanda ara\u00e7lar\u0131n\u0131 ki\u015fiselle\u015ftirmeye hevesli varl\u0131kl\u0131 bir m\u00fc\u015fteri kitlesinin beklentilerini kar\u015f\u0131lamakt\u0131r. 2024 y\u0131l\u0131nda, Ferrari, ki\u015fiselle\u015ftirme program\u0131ndan yakla\u015f\u0131k 1,3 milyar \u20ac (1,35 milyar $) gelir elde etti, <\/strong>toplam gelirlerinin yakla\u015f\u0131k 20 %'sini temsil etmektedir. Ancak Ferrari, markan\u0131n imaj\u0131na zarar verebilecek tam bir \u00f6zg\u00fcrl\u00fck sunmak yerine, bu \u00f6zelle\u015ftirmelerin iyi tan\u0131mlanm\u0131\u015f bir \u00e7er\u00e7eve i\u00e7inde yap\u0131lmas\u0131n\u0131 istiyor.<\/p>\n\n\n\n

Ferrari'nin niyeti ayn\u0131 zamanda otomobillerinin yeniden sat\u0131\u015f de\u011ferini garanti alt\u0131na almakt\u0131r. <\/strong>Vigna'n\u0131n belirtti\u011fi gibi, \"Baz\u0131 renk veya kaplama kombinasyonlar\u0131 belirli potansiyel al\u0131c\u0131lara hitap etmiyor ve bu da ara\u00e7lar\u0131n yeniden sat\u0131\u015f\u0131n\u0131 etkileyebiliyor.\" Bu yakla\u015f\u0131m\u0131n amac\u0131, yeniden sat\u0131lmas\u0131 zor olacak ve uzun vadede markan\u0131n cazibesini etkileyebilecek a\u015f\u0131r\u0131 ki\u015fiselle\u015ftirilmi\u015f modellerden ka\u00e7\u0131nmakt\u0131r.<\/p>\n\n\n\n

Ferrari felsefesine sad\u0131k kalmaya devam ediyor. Marka her zaman modellerinin nadirli\u011fini ve ayr\u0131cal\u0131\u011f\u0131n\u0131 vurgulam\u0131\u015ft\u0131r ve a\u015f\u0131r\u0131 ki\u015fiselle\u015ftirme konusunda artan bir endi\u015fe vard\u0131r. \"M\u00fc\u015fterilerin otomobili uygunsuz bir \u015feye d\u00f6n\u00fc\u015ft\u00fcrmemeleri konusunda dikkatli olmal\u0131y\u0131z\" diye \u0131srar eden Vigna \u015funlar\u0131 s\u00f6yledi ki\u015fiselle\u015ftirme m\u00fc\u015fterinin de\u011fil Ferrari'nin \u015fartlar\u0131na g\u00f6re yap\u0131l\u0131r.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-36936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari veut lutter contre les personnalisations de mauvais go\u00fbt - ItalPassion<\/title>\n<meta name=\"description\" content=\"Ferrari rose. 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J'apporte un regard critique et technique aux actualit\u00e9s des marques italiennes quand cela est possible. Propri\u00e9taire d'une Maserati GranTurismo, Alfa Romeo MiTo, Lancia Fulvia et Ducati 695. Ex-propri\u00e9taire d'une Alfa Romeo Giulia.\",\"sameAs\":[\"https:\/\/www.italpassion.fr\/\"],\"url\":\"https:\/\/www.italpassion.fr\/tr\/author\/alexandre\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ferrari zevksiz ki\u015fiselle\u015ftirmelerle m\u00fccadele etmek istiyor - ItalPassion","description":"Pembe Ferrari. Italpassion taraf\u0131ndan IA g\u00f6r\u00fcnt\u00fcs\u00fc. 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