{"id":36889,"date":"2025-02-26T10:53:15","date_gmt":"2025-02-26T09:53:15","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36889"},"modified":"2025-02-26T10:53:16","modified_gmt":"2025-02-26T09:53:16","slug":"maserati-2024-rakamlarina-gore-senfonce-markasi-kirmizida-elektrosok-ne-zaman-gerceklesecek-2","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/maserati\/maserati-chiffres-2024-la-marque-senfonce-dans-le-rouge-a-quand-lelectrochoc\/","title":{"rendered":"Maserati'nin 2024 rakamlar\u0131: marka k\u0131rm\u0131z\u0131ya bat\u0131yor... elektro\u015fok ne zaman olacak?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Maserati<\/a> \u00f6zellikle zor bir d\u00f6nemden ge\u00e7iyor. <\/strong>Stellantis taraf\u0131ndan yay\u0131nlanan son rakamlar \u015f\u00fcpheye yer b\u0131rakm\u0131yor: Trident markas\u0131 net zararlar, d\u00fc\u015fen sat\u0131\u015flar ve hedeflerini kar\u015f\u0131layamayan bir elektrik yelpazesi ile zor durumda. Y\u0131l\u0131n ilk yar\u0131s\u0131n\u0131n endi\u015fe verici sonu\u00e7larla ge\u00e7mesinin ard\u0131ndan, 2024'\u00fcn ikinci yar\u0131s\u0131 daha da k\u00f6t\u00fc. Markay\u0131 geri d\u00f6nd\u00fcrmek ve tam bir ba\u015far\u0131s\u0131zl\u0131ktan ka\u00e7\u0131nmak i\u00e7in ne yap\u0131labilir?<\/p>\n\n\n\n

Feci sonu\u00e7lar<\/h2>\n\n\n\n
\"\"
Maserati gelirleri<\/figcaption><\/figure>\n\n\n\n

Bu 2024'\u00fcn ilk yar\u0131s\u0131nda Maserati zaten zorluklarla kar\u015f\u0131 kar\u015f\u0131yayd\u0131.<\/a>. Gelirler 2023'te 1.31 milyar Avro'dan 631 milyon Avro'ya d\u00fc\u015fm\u00fc\u015f ve net zarar 82 milyon Avro olmu\u015ftur. Ancak y\u0131l\u0131n ikinci yar\u0131s\u0131na ili\u015fkin rakamlar daha da endi\u015fe verici. Bu rakamlarMarka Temmuz-Aral\u0131k d\u00f6neminde 178 milyon avro zarar kaydederek 2024 y\u0131l\u0131 i\u00e7in toplam zarar\u0131n\u0131 260 milyon avroya \u00e7\u0131kard\u0131. <\/strong>Bu durum, markan\u0131n 141 milyon avroluk toplam k\u00e2r elde etti\u011fi 2023 y\u0131l\u0131na k\u0131yasla feci bir k\u00f6t\u00fcle\u015fmeyi temsil etmektedir. Sat\u0131\u015flar 2023 ve 2024 y\u0131llar\u0131 aras\u0131nda 55% d\u00fc\u015fecektir.<\/strong><\/p>\n\n\n\n

\"\"
Maserati k\u00e2rlar\u0131<\/figcaption><\/figure>\n\n\n\n

K\u00e2r marj\u0131, <\/strong>2024'\u00fcn ilk yar\u0131s\u0131nda 1,9 % ile zaten zay\u0131f olan bu oran tamamen \u00e7\u00f6km\u00fc\u015f ve Y\u0131l\u0131n tamam\u0131nda -25 %. <\/strong>Bu, 2023'teki 6 % marj\u0131 ve 2022'deki 8,7 % ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda \u015fa\u015f\u0131rt\u0131c\u0131 bir d\u00fc\u015f\u00fc\u015ft\u00fcr.<\/p>\n\n\n\n

Folgore serisi: maliyetli bir ba\u015far\u0131s\u0131zl\u0131k<\/h2>\n\n\n\n

Bu durumun ana nedenlerinden biri Folgore elektrikli \u00fcr\u00fcn gam\u0131 gibi g\u00f6r\u00fcn\u00fcyor. Maserati, elektrikli l\u00fcks otomobillerin ilk markas\u0131 olmak i\u00e7in bu yeni \u00fcr\u00fcn yelpazesi \u00fczerine bahse girmi\u015fti. Ve hen\u00fcz, 2024 y\u0131l\u0131nda sadece 150 elektrikli arac\u0131n tescil edilmesi<\/a> \u00fc\u00e7 b\u00fcy\u00fck pazarda (\u0130talya, Almanya ve Fransa) Folgore'un beklendi\u011fi kadar ba\u015far\u0131l\u0131 olmad\u0131\u011f\u0131 a\u00e7\u0131kt\u0131r.<\/p>\n\n\n\n

\"\"
Maserati Grancabrio Folgore<\/figcaption><\/figure>\n\n\n\n

Bu fiyasko Maserati'nin mali durumu \u00fczerinde a\u011f\u0131r bir y\u00fck olu\u015fturdu, Bu modellerin geli\u015ftirme maliyetleri sat\u0131\u015flarla dengelenmemi\u015ftir. <\/strong>\u00d6zellikle de \u00fcst s\u0131n\u0131f elektrikli ara\u00e7 sekt\u00f6r\u00fcnde rekabet giderek \u015fiddetlenirken, l\u00fcks ara\u00e7larda bu durum s\u00f6z konusu de\u011fil.<\/p>\n\n\n\n

Sat\u0131\u015flarda endi\u015fe verici bir d\u00fc\u015f\u00fc\u015f<\/h2>\n\n\n\n

Sat\u0131\u015f rakamlar\u0131 da bir o kadar endi\u015fe verici. <\/strong>2024 y\u0131l\u0131nda Maserati 11.300 ara\u00e7 satt\u0131<\/a>Bu, 2023'te kaydedilen 26.600'den dramatik bir d\u00fc\u015f\u00fc\u015ft\u00fcr. Bu, sadece bir y\u0131l i\u00e7inde 50 %'den fazla bir d\u00fc\u015f\u00fc\u015f anlam\u0131na geliyor. Bu e\u011filim 2023'\u00fcn \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde ba\u015flam\u0131\u015f olsa da marka durumu tersine \u00e7evirmeyi ba\u015faramad\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Grecale, marka i\u00e7in stratejik bir model olmas\u0131na ra\u011fmen, bu hacim kayb\u0131n\u0131 \u015fu \u00fcr\u00fcnlerle telafi edemedi 2024'te \u00fcretim 58 % azald\u0131<\/a>. Model umuldu\u011fu kadar ba\u015far\u0131l\u0131 olamad\u0131 ve \u00fcr\u00fcn yelpazesi giderek elektrikli otomobillere ve SUV'lara odaklanan bir pazar\u0131n beklentilerini kar\u015f\u0131lamakta yetersiz kald\u0131.<\/p>\n\n\n\n

Gelecek i\u00e7in bir plan m\u0131? Hen\u00fcz de\u011fil.<\/h2>\n\n\n\n

Maserati, hatalar\u0131n\u0131n \u00f6l\u00e7\u00fcs\u00fcn\u00fc alm\u0131\u015f gibi g\u00f6r\u00fcn\u00fcyor ve modellerinin fiyatlar\u0131n\u0131 2025 y\u0131l\u0131 i\u00e7in d\u00fc\u015f\u00fcrmeye ba\u015flad\u0131<\/a> sat\u0131\u015flar\u0131 art\u0131rmay\u0131 ama\u00e7lamaktad\u0131r. Ancak bu giri\u015fim, ger\u00e7ek bir uzun vadeli iyile\u015fme stratejisinden ziyade bir yara band\u0131 gibi g\u00f6r\u00fcnmektedir.<\/p>\n\n\n\n

H\u00e2l\u00e2 b\u00fcy\u00fck duyurular, markay\u0131 canland\u0131racak bir elektro\u015fok bekliyoruz. <\/strong>Rakamlar 2023'\u00fcn 3. \u00e7eyre\u011finden bu yana d\u00fc\u015f\u00fcyor ve durum art\u0131k kritik. Maserati'nin gelece\u011fini kurtarmak i\u00e7in acilen cesur \u00f6nlemler almas\u0131 gerekiyor.<\/p>\n\n\n\n

Bu Maserati'nin yeni CEO'su<\/a> 5 ayd\u0131r y\u00fcr\u00fcrl\u00fckte oldu\u011fu i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f, sert bir \u00fcr\u00fcn plan\u0131<\/a> birka\u00e7 ay \u00f6nce duyurulmas\u0131na ra\u011fmen hala gelmedi. Geri say\u0131m ba\u015flad\u0131. Maserati geri d\u00f6n\u00fc\u015f\u00fc olmayan bir d\u00fc\u015f\u00fc\u015ften ka\u00e7\u0131nmak istiyorsa harekete ge\u00e7melidir. Birikmi\u015f mali kay\u0131plar, son modellerin d\u00fc\u015f\u00fck performans\u0131 ve Folgore serisinin cans\u0131z ba\u015far\u0131s\u0131, 2025'in marka i\u00e7in bir ba\u015fka zor y\u0131l olaca\u011f\u0131na i\u015faret ediyor. Bir sonraki duyurular\u0131n g\u00fc\u00e7l\u00fc olmas\u0131 gerekecek ve bir elektro\u015fok beklenenden daha fazla olacakt\u0131r. <\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-36889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati chiffres 2024 : la marque s'enfonce dans le rouge... \u00e0 quand l'\u00e9lectrochoc ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Maserati traverse une p\u00e9riode particuli\u00e8rement difficile. 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