{"id":36860,"date":"2025-02-25T11:54:22","date_gmt":"2025-02-25T10:54:22","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36860"},"modified":"2025-02-25T11:54:27","modified_gmt":"2025-02-25T10:54:27","slug":"alfa-romeo-ve-lancia-ri%cc%87sk-altinda-bi%cc%87r-sonraki%cc%87-stellantis-ceosu-zor-kararlar-almaya-hazir-olmali","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/alfa-romeo\/alfa-romeo-et-lancia-vulnerables-le-prochain-dg-de-stellantis-doit-etre-pret-a-prendre-des-decisions-fortes\/","title":{"rendered":"Savunmas\u0131z Alfa Romeo ve Lancia: \"Stellantis'in bir sonraki CEO'su zor kararlar almaya haz\u0131r olmal\u0131\"."},"content":{"rendered":"
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John Elkann, Stellantis Y\u00f6netim Kurulu Ba\u015fkan\u0131. Foto\u011fraf Italpassion<\/figcaption><\/figure>\n\n\n\n

i\u00e7in yeni bir Genel M\u00fcd\u00fcr aray\u0131\u015f\u0131 Stellantis<\/a> bir liderlik de\u011fi\u015fiminden \u00e7ok daha fazlas\u0131d\u0131r, Alfa Romeo, DS ve Lancia gibi premium markalar da dahil olmak \u00fczere Grubun baz\u0131 markalar\u0131n\u0131n gelece\u011fini yeniden tan\u0131mlayabilir.<\/strong> Stellantis Y\u00f6netim Kurulu Ba\u015fkan\u0131 John Elkann, bu kilit pozisyon i\u00e7in adaylarla g\u00f6r\u00fc\u015fmelerini s\u00fcrd\u00fcr\u00fcrken, bir\u00e7ok hissedar gelecekteki CEO'nun a\u015fa\u011f\u0131dakileri yapabilmesini bekliyor Stellantis'in 14 markadan olu\u015fan geni\u015f portf\u00f6y\u00fcnden hangi markalar\u0131n uzun vadede ya\u015fayabilir olaca\u011f\u0131n\u0131 belirlemek.<\/strong><\/p>\n\n\n\n

Fiat-Chrysler ve PSA'n\u0131n 2021 y\u0131l\u0131nda birle\u015fmesiyle olu\u015fan Stellantis, k\u00fcresel otomotiv sekt\u00f6r\u00fcndeki en geni\u015f marka portf\u00f6y\u00fcne sahip. Ancak bu \u00e7e\u015fitlilik bir ikilemi de beraberinde getiriyor. Jeep, Ram ve Peugeot gibi markalar k\u00f6kl\u00fc bir ge\u00e7mi\u015fe sahipken, \u00f6zellikle premium segmentteki di\u011ferleri \u00f6ne \u00e7\u0131kmakta zorlan\u0131yor. Alfa Romeo, DS ve Lancia, \u00f6zellikle c\u0131l\u0131z pazar paylar\u0131na sahip olduklar\u0131 Avrupa pazar\u0131nda en k\u0131r\u0131lgan markalar aras\u0131nda yer almaktad\u0131r. <\/strong>2024 y\u0131l\u0131nda Alfa Romeo ve Lancia birlikte Avrupa pazar\u0131n\u0131n sadece 0,6 %'sini olu\u015fturarak Audi, Mercedes ve BMW gibi devlerin \u00e7ok uza\u011f\u0131nda kalm\u0131\u015ft\u0131r.<\/p>\n\n\n\n

Bir\u00e7ok analist taraf\u0131ndan \u00f6nerildi\u011fi gibi portf\u00f6y\u00fcn rasyonelle\u015ftirilmesi, <\/strong>Stellantis'in operasyonlar\u0131n\u0131 basitle\u015ftirmek i\u00e7in giderek daha makul bir se\u00e7enek haline geliyor. Oliver Wyman'daki uzmanlara g\u00f6re, grubun premium markalar\u0131 \u00f6zellikle risk alt\u0131nda olabilir. Stelvio ve Giulia gibi modelleriyle Alfa Romeo, DS ve Lancia ni\u015f markalar haline gelme riski ta\u015f\u0131yor. Bu markalar\u0131n miras\u0131 ve g\u00fc\u00e7l\u00fc kimlikleri inkar edilemez, ancak mevcut performanslar\u0131 art\u0131k geleceklerini garanti alt\u0131na almak i\u00e7in yeterli de\u011fil.<\/strong><\/p>\n\n\n\n

Alfa Romeo: ni\u015f bir marka<\/h2>\n\n\n\n

\u0130\u00e7in Alfa Romeo<\/a>Y\u0131llar ge\u00e7tik\u00e7e marka ni\u015f bir oyuncu haline geldi. <\/strong>2022'de piyasaya s\u00fcr\u00fclmesi beklenen kompakt SUV Tonale ve 2024'te piyasaya s\u00fcr\u00fclecek Junior'a ra\u011fmen sat\u0131\u015flar 60.000 adedin biraz \u00fczerinde seyretmektedir. Bu rakam y\u0131ldan y\u0131la d\u00fc\u015f\u00fcyor. Y\u0131lda 100.000 adetten fazla sat\u0131\u015f hedefi \u00e7ok uzak g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n

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2010'dan bu yana Alfa Romeo sat\u0131\u015f rakamlar\u0131<\/figcaption><\/figure>\n\n\n\n

Bu Junior nihayet iyi bir ba\u015flang\u0131\u00e7 yapt\u0131<\/a> ancak Avrupa pazar\u0131na \u00f6zg\u00fc kalmaya devam ediyor. Tonale'nin sat\u0131\u015flar\u0131 h\u0131z kesiyor (2025'in ortalar\u0131nda bir g\u00fcncelleme yap\u0131lmas\u0131 planlanmaktad\u0131r<\/a>) ve Stelvio ve Giulia'n\u0131n yerini k\u0131sa vadede 100 adet % elektrikli model alacak, hibrit versiyonlar ise beklemede olacak, ki bu da ba\u015far\u0131lar\u0131n\u0131n garantisi de\u011fil.<\/p>\n\n\n\n

Lancia: Zorlu bir r\u00f6nesans<\/h2>\n\n\n\n

Lancia<\/a>Uzun zamand\u0131r \u0130talyan otomotiv end\u00fcstrisinin gururu olan bu \u015firket de benzer zorluklarla kar\u015f\u0131 kar\u015f\u0131ya. <\/strong>Eski ihti\u015fam\u0131na asla kavu\u015famayan marka, eski benli\u011finin bir g\u00f6lgesi olarak kalmaya devam ediyor. Y\u0131llarca, a\u011f\u0131rl\u0131kl\u0131 olarak \u0130talya'da pazarlanan tek bir model sayesinde ayakta kald\u0131. Avrupa'da sadece 0,3 % pazar pay\u0131na sahip olan Lancia, \u015fiddetli premium rekabet kar\u015f\u0131s\u0131nda kendine bir yer a\u00e7makta zorlan\u0131yor. Bununla birlikte, baz\u0131 ilgin\u00e7 projeler devam etmektedir. Lancia, 2024'teki Ypsilon'un ard\u0131ndan 2025'te Ypsilon HF'yi ve 2026'da da markan\u0131n parlakl\u0131\u011f\u0131n\u0131 geri kazand\u0131rabilecek \u00f6nemli bir model olan Gamma'y\u0131 tan\u0131tmay\u0131 planl\u0131yor.<\/p>\n\n\n\n

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Lancia Ypsilon HF<\/figcaption><\/figure>\n\n\n\n

Ancak bu lansmanlarla bile Lancia'n\u0131n gelece\u011fi belirsizli\u011fini koruyor. Zorluklar \u00e7ok b\u00fcy\u00fck ve Lancia \u00e7ok s\u0131n\u0131rl\u0131 segmentlere hapsolmu\u015f, ge\u00e7mi\u015fin bir sembol\u00fc olma riskiyle kar\u015f\u0131 kar\u015f\u0131ya.<\/p>\n\n\n\n

Gelece\u011fin CEO'sunun ikilemi<\/h2>\n\n\n\n
\"\"
John Elkann, Stellantis Y\u00f6netim Kurulu Ba\u015fkan\u0131<\/figcaption><\/figure>\n\n\n\n

Stellantis'in Y\u00f6netim Kurulu Ba\u015fkan\u0131 John Elkann, \u0130talyan markalar\u0131na ba\u011fl\u0131. Ve hen\u00fcz, Hissedarlar a\u00e7\u0131s\u0131ndan, Stellantis'in bir sonraki CEO'sunun Grubun uzun vadeli gelece\u011fini g\u00fcvence alt\u0131na almak i\u00e7in baz\u0131 zor kararlar almas\u0131 gerekecek. <\/strong>John Elkann'\u0131n d\u00fc\u015f\u00fcnceleri hakk\u0131nda bilgi sahibi olan bir kaynak Reuters'a yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, Stellantis CEO'lu\u011fu i\u00e7in markalar i\u00e7in bir vizyonu olmayan herhangi bir aday\u0131n \"do\u011fru se\u00e7im\" olmayaca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n

Buradaki zorluk, b\u00fcy\u00fcme potansiyeli olan markalar\u0131 korurken portf\u00f6y\u00fcn rasyonelle\u015ftirilmesi aras\u0131nda nas\u0131l bir denge kurulaca\u011f\u0131d\u0131r. Gelece\u011fin CEO'sunun elektrifikasyona ge\u00e7i\u015fi de dikkate almas\u0131 gerekecektir.<\/strong> ve bu markalar\u0131n her bir pazar\u0131n gereksinimlerini kar\u015f\u0131layacak \u015fekilde nas\u0131l yeniden konumland\u0131r\u0131laca\u011f\u0131.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22,26],"tags":[],"class_list":["post-36860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","category-lancia","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo et Lancia vuln\u00e9rables : "le prochain DG de Stellantis doit \u00eatre pr\u00eat \u00e0 prendre des d\u00e9cisions fortes" - ItalPassion<\/title>\n<meta name=\"description\" content=\"John Elkann, pr\u00e9sident de Stellantis. 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