{"id":36568,"date":"2025-02-11T16:32:14","date_gmt":"2025-02-11T15:32:14","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36568"},"modified":"2025-02-11T16:32:17","modified_gmt":"2025-02-11T15:32:17","slug":"ferrari-cok-az-ilerleme-kaydetti-ancak-2024te-yeniden-1-numarali-italyan-luks-otomobil-ureticisi-oldu","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/ferrari\/ferrari-progresse-peu-mais-redevient-numero-1-des-voitures-italiennes-de-luxe-en-2024\/","title":{"rendered":"Ferrari \u00e7ok az ilerleme kaydetti, ancak 2024'te \u0130talyan l\u00fcks otomobillerinde yeniden 1 numara oldu"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

G\u00fc\u00e7l\u00fc b\u00fcy\u00fcmeyle ge\u00e7en on y\u0131l\u0131n ard\u0131ndan, Ferrari<\/a> 2024'te bir ba\u015fka rekor say\u0131da sat\u0131\u015f kaydetti, <\/strong>bir kez daha Maserati'yi geride b\u0131rakarak \u0130talyan l\u00fcks otomobil sat\u0131\u015flar\u0131nda liderlik unvan\u0131n\u0131 geri ald\u0131. Bununla birlikte, atl\u0131 marka 2023 y\u0131l\u0131na k\u0131yasla 0,7 %'lik hafif bir art\u0131\u015fla 13.752 sat\u0131\u015f elde etmeyi ba\u015far\u0131rken, trend \u00f6nceki y\u0131llara k\u0131yasla \u0131l\u0131ml\u0131 bir yava\u015flamaya i\u015faret ediyor gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n

Ferrari 12 y\u0131ll\u0131k hakimiyetin ard\u0131ndan Maserati'yi geride b\u0131rakt\u0131<\/h2>\n\n\n\n

Son sat\u0131\u015f rakamlar\u0131 Ferrari'nin Maserati'yi geride b\u0131rakmay\u0131 ba\u015fard\u0131\u011f\u0131n\u0131 g\u00f6steriyor, <\/strong>\u0130talyan l\u00fcks otomobil pazar\u0131na uzun s\u00fcredir hakim olan. Ferrari, 2024 y\u0131l\u0131nda 13.752 adetlik sat\u0131\u015fla, Maserati'nin bu pozisyonu elinde tuttu\u011fu uzun bir d\u00f6nemin ard\u0131ndan yeniden ilk s\u0131raya yerle\u015fti. 2024 y\u0131l\u0131na kadar 11.300 sat\u0131\u015f<\/a>). Maranello merkezli marka 2012'den bu yana ilk kez \u0130talyan l\u00fcks otomobil segmentinde 1 numara stat\u00fcs\u00fcn\u00fc geri kazand\u0131. Ancak Lamborghini de \u00e7ok geride de\u011fil...<\/p>\n\n\n\n

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Kaynak Italpassion<\/figcaption><\/figure>\n\n\n\n

Dolay\u0131s\u0131yla Ferrari'nin \u00f6nceli\u011fi saf hacim b\u00fcy\u00fcmesinden ziyade kalite olmaya devam ediyor. Ferrari CEO'su Benedetto Vigna, 2024 y\u0131l\u0131 i\u00e7in elde edilen istisnai sonu\u00e7lar\u0131n g\u00fc\u00e7l\u00fc bir \u00fcr\u00fcn kar\u0131\u015f\u0131m\u0131na ve artan \u00f6zelle\u015ftirme talebine dayand\u0131\u011f\u0131n\u0131 vurgulad\u0131, Bu da Ferrari'nin sat\u0131\u015flardaki hafif d\u00fc\u015f\u00fc\u015fe ra\u011fmen ola\u011fan\u00fcst\u00fc k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrmesini sa\u011flad\u0131.<\/strong><\/p>\n\n\n\n

K\u00e2rl\u0131l\u0131\u011fa odaklanan bir strateji<\/h2>\n\n\n\n

\u0130stikrarl\u0131 sat\u0131\u015flara ra\u011fmen Ferrari hacimden ziyade k\u00e2rl\u0131l\u0131\u011fa odaklan\u0131yor.<\/strong> Ferrari'nin sat\u0131\u015flar\u0131 2023'te 5,97 milyar Avro iken 2024'te 6,67 milyar Avro'ya ula\u015fm\u0131\u015ft\u0131r. Bu performansa, 2023'teki 1,25 milyar Avro'ya k\u0131yasla 1,52 milyar Avro'ya ula\u015fan k\u00e2rda \u00f6nemli bir art\u0131\u015f e\u015flik etti. \u00dcretici ayn\u0131 zamanda bir \u00f6nceki y\u0131l 932 milyon Avro olan nakit pozisyonunu da g\u00fc\u00e7lendirerek 2024 y\u0131l\u0131nda 1,02 milyar Avroya y\u00fckseltti. Bu rakamlar Ferrari'nin y\u00fcksek marjlar elde etmeyi ba\u015fard\u0131\u011f\u0131n\u0131 g\u00f6steriyor,<\/strong> sat\u0131\u015f hacimlerindeki genel yava\u015flamaya ra\u011fmen.<\/p>\n\n\n\n

Y\u0131llar<\/th>Sat\u0131\u015f<\/th>CA<\/th>Avantajlar<\/th>Hazine M\u00fcste\u015farl\u0131\u011f\u0131<\/th><\/tr><\/thead>
2024<\/td>13752<\/td>6,67 milyar<\/td>1,52 milyar<\/td>1,02 milyar<\/td><\/tr>
2023<\/td>13663<\/td>5,97 milyar<\/td>1.25 milyar<\/td>932 milyon<\/td><\/tr>
2022<\/td>13221<\/td>5,09 milyar<\/td>939 milyon<\/td>759 milyon<\/td><\/tr>
2021<\/td>11155<\/td>4,27 milyar<\/td>833 milyon<\/td>546 milyon<\/td><\/tr>
2020<\/td>9119<\/td>3,46 milyar<\/td>609 milyon<\/td>130 milyon<\/td><\/tr>
2019<\/td>10131<\/td>3,76 milyar<\/td>699 milyon<\/td>600 milyon<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Ferrari CEO'su Benedetto Vigna saf sat\u0131\u015f b\u00fcy\u00fcmesinden ziyade gelirlerin kalitesini vurgulad\u0131. Vigna \u015funlar\u0131 s\u00f6yledi: \"G\u00fc\u00e7l\u00fc \u00fcr\u00fcn karmas\u0131 ve artan ki\u015fiselle\u015ftirme talebi sayesinde kayda de\u011fer bir y\u0131l ge\u00e7irdik. 2025'te sa\u011flam bir b\u00fcy\u00fcme bekliyoruz, bu da 2026 i\u00e7in karl\u0131l\u0131k hedeflerimize planlanandan \u00f6nce ula\u015fmam\u0131z\u0131 sa\u011flayacak.\"<\/p>\n\n\n\n

Performans pazardan pazara de\u011fi\u015fir<\/h2>\n\n\n\n

2024 y\u0131l\u0131nda Ferrari uluslararas\u0131 pazarlar\u0131 fethetmeye devam etti,<\/strong> Amerika Birle\u015fik Devletleri, Almanya, Japonya ve \u0130talya'daki g\u00fc\u00e7l\u00fc performanslar ile. ABD pazar\u0131 3,527 ara\u00e7 sat\u0131\u015f\u0131 (+12.9 1TP3\u00c7) ile en b\u00fcy\u00fck pazar olmaya devam etmektedir. Almanya 11 adetlik % art\u0131\u015fla 1,827 sat\u0131\u015fa ula\u015f\u0131rken (2024'\u00fcn ikinci yar\u0131s\u0131ndaki \u00f6nemli d\u00fc\u015f\u00fc\u015fe ra\u011fmen), \u0130talya daha \u0131l\u0131ml\u0131 bir b\u00fcy\u00fcmeye ra\u011fmen 744 adetlik sat\u0131\u015fla (+14.1 %) g\u00fc\u00e7l\u00fc talep g\u00f6stermeye devam etti.<\/p>\n\n\n\n

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Kaynak Italpassion<\/figcaption><\/figure>\n\n\n\n

Ancak, ba\u015fta \u0130ngiltere olmak \u00fczere baz\u0131 pazarlarda zay\u0131fl\u0131k i\u015faretleri g\u00f6r\u00fcld\u00fc. Marka bu \u00fclkede 4,47 %'lik hafif bir d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131, bu da \u00f6zellikle Aston Martin gibi yerel markalar\u0131n rekabetinin giderek \u015fiddetlendi\u011finin bir i\u015fareti. Fransa'da b\u00fcy\u00fcme m\u00fctevaz\u0131 olsa da (+8,7 %), Ferrari hala ba\u015fka yerlerde g\u00f6r\u00fclen ola\u011fan\u00fcst\u00fc performanslardan \u00e7ok uzakta. Bununla birlikte, bu 6 \u00fclke toplam 13752 tescilin 8483'\u00fcn\u00fc olu\u015fturmaktad\u0131r.<\/strong><\/p>\n\n\n\n

2025 ve sonras\u0131 i\u00e7in hedefler<\/h2>\n\n\n\n

2024 y\u0131l\u0131 olumlu bir \u015fekilde sona ererken, Ferrari 2025 y\u0131l\u0131nda g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme \u00f6ng\u00f6rmektedir.<\/strong> Otomobil \u00fcreticisi, \u00f6zellikle gelecekteki elektrikli ara\u00e7lar\u0131 i\u00e7in bataryalar konusundaki uzmanl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirecek olan E-Cells Lab'\u0131n a\u00e7\u0131l\u0131\u015f\u0131yla inovasyona odaklan\u0131yor. Benedetto Vigna'ya g\u00f6re, bu strateji Ferrari'yi 2025 gibi erken bir tarihte, ilk tahminlerden bir y\u0131l \u00f6nce, k\u00e2rl\u0131l\u0131k hedeflerini a\u015fmak i\u00e7in sa\u011flam bir zemine oturtuyor.<\/p>\n\n\n\n

\u00dcretici, gelirlerinde bir art\u0131\u015f \u00f6ng\u00f6r\u00fcyor, Hedefimiz 7 milyar avronun \u00fczerinde bir sonu\u00e7 elde etmek,<\/strong> Bir \u00f6nceki y\u0131la k\u0131yasla en az 5 %'lik bir b\u00fcy\u00fcme. Bu b\u00fcy\u00fcme, ara\u00e7lar\u0131n daha fazla ki\u015fiselle\u015ftirilmesi, motor sporlar\u0131 faaliyetlerindeki iyile\u015fme (sponsorluk ve ticari faaliyetlerin g\u00fc\u00e7lendirilmesiyle) ve ya\u015fam tarz\u0131 sekt\u00f6r\u00fcnde devam eden geni\u015fleme ile desteklenecektir.<\/p>\n\n\n\n

Tamamen elektrikli bir model olan Ferrari Elettrica'n\u0131n 2025'in d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011finde piyasaya s\u00fcr\u00fclmesi planlan\u0131yor,<\/strong> ki bu da markan\u0131n ilk ba\u015far\u0131s\u0131zl\u0131\u011f\u0131<\/a>. Buna ek olarak Ferrari, 2025 y\u0131l\u0131nda 38,3 % veya daha fazla bir FAV\u00d6K marj\u0131n\u0131 ve 1,2 milyar Avro'yu a\u015fan end\u00fcstriyel serbest nakit ak\u0131\u015f\u0131n\u0131 s\u00fcrd\u00fcrmeyi, y\u00fcksek karl\u0131l\u0131k ve disiplinli gider y\u00f6netimi ile desteklenen sa\u011flam bir performans sergilemeyi beklemektedir.<\/p>\n\n\n\n

Ferrari 2024 y\u0131l\u0131 i\u00e7in sat\u0131\u015flarda hafif bir art\u0131\u015f bildirdi, ancak markay\u0131 di\u011ferlerinden ay\u0131ran \u015fey, sadece hacimleri art\u0131rmak yerine ola\u011fan\u00fcst\u00fc karl\u0131l\u0131\u011fa odaklanma stratejisidir. Marka, istikrarl\u0131 b\u00fcy\u00fcme beklentileriyle 2025 i\u00e7in iyi haz\u0131rlanm\u0131\u015f g\u00f6r\u00fcn\u00fcyor. Bu 2025 i\u0307\u00e7i\u0307n yeni\u0307 \u00fcr\u00fcnler merakla bekleni\u0307yor<\/a>2025 Formula 1 sezonu ola\u011fan\u00fcst\u00fc olaca\u011fa benziyor.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-36568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari progresse peu, mais redevient num\u00e9ro 1 des voitures italiennes de luxe en 2024 - ItalPassion<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s une d\u00e9cennie marqu\u00e9e par une forte croissance, Ferrari a encore enregistr\u00e9 en 2024 un nombre de ventes record, d\u00e9passant \u00e0 nouveau Maserati et\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/tr\/ferrari\/ferrari-cok-az-ilerleme-kaydetti-ancak-2024te-yeniden-1-numarali-italyan-luks-otomobil-ureticisi-oldu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferrari progresse peu, mais redevient num\u00e9ro 1 des voitures italiennes de luxe en 2024 - 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J'apporte un regard critique et technique aux actualit\u00e9s des marques italiennes quand cela est possible. Propri\u00e9taire d'une Maserati GranTurismo, Alfa Romeo MiTo, Lancia Fulvia et Ducati 695. 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