{"id":36428,"date":"2025-02-05T12:53:02","date_gmt":"2025-02-05T11:53:02","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36428"},"modified":"2025-02-05T12:53:04","modified_gmt":"2025-02-05T11:53:04","slug":"maserati-markanin-zor-bi%cc%87r-donemden-gecti%cc%87gi%cc%87-bi%cc%87r-donemde-2025te-ne-gi%cc%87bi%cc%87-yeni%cc%87li%cc%87kler-var-2","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/maserati\/maserati-quelles-nouveautes-en-2025-alors-que-la-marque-traverse-un-mauvais-moment\/","title":{"rendered":"Maserati: Markan\u0131n zor bir d\u00f6nemden ge\u00e7ti\u011fi bir zamanda 2025 i\u00e7in yenilikler neler?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

2024'te, Maserati<\/a> ayn\u0131 zamanda beklenenden daha k\u00f6t\u00fc, endi\u015fe verici rakamlar kaydetti<\/a>. \u0130talyan markas\u0131 derin bir krizden ge\u00e7iyor. \u00fcretim ve sat\u0131\u015flarda ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc bir d\u00fc\u015f\u00fc\u015f,<\/strong> hi\u00e7bir prestij markas\u0131n\u0131n g\u00f6rmezden gelemeyece\u011fi bir durumdur. Stellantis'in resmi rakamlar\u0131na g\u00f6re, Maserati 2024 y\u0131l\u0131nda \u00fcretimde 64 %'lik bir d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131 ve d\u00f6rd\u00fcnc\u00fc \u00e7eyrek \u00f6zellikle felaketti ve bir \u00f6nceki y\u0131la g\u00f6re 55 %'lik bir d\u00fc\u015f\u00fc\u015f kaydetti.<\/p>\n\n\n\n

Mirafiori ve Modena gibi Maserati fabrikalar\u0131nda \u00fcretimde dramatik d\u00fc\u015f\u00fc\u015fler ya\u015fand\u0131 ve \u015firket 2024 y\u0131l\u0131nda Ferrari'den daha az, sadece 11.300 otomobil satt\u0131. Hatta kendi Amerika ve \u0130talya gibi geleneksel pazarlar<\/a>sat\u0131\u015flar\u0131 endi\u015fe verici bir \u015fekilde d\u00fc\u015fm\u00fc\u015ft\u00fcr. Bu d\u00fc\u015f\u00fc\u015fler, yeni \u00fcr\u00fcn eksikli\u011fi, sorunlu fiyatland\u0131rma ve zay\u0131f \u00fcr\u00fcn ileti\u015fiminden kaynaklanmaktad\u0131r.<\/p>\n\n\n\n

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Maserati sat\u0131\u015f rakamlar\u0131. Kaynak Italpassion<\/figcaption><\/figure>\n\n\n\n

Peki ya 2025 ne olacak?<\/strong> Maserati, Levante ve Quattroporte gibi yeni modellerinin lansman\u0131n\u0131 2027 ve 2028 y\u0131llar\u0131na kadar ertelemi\u015ftir, marka mevcut modelleri \u00fczerinde derinlemesine \u00e7al\u0131\u015fmaya odaklan\u0131yor gibi g\u00f6r\u00fcn\u00fcyor.<\/strong> Ger\u00e7ekten de 2025 y\u0131l\u0131nda Maserati'de b\u00fcy\u00fck yenilikler olmayacak ve yeni CEO Santo Ficili de bu noktada devreye giriyor.<\/p>\n\n\n\n

Ficili, Ekim 2024'\u00fcn ba\u015f\u0131nda geli\u015finden bu yana Maserati'de dizginleri h\u0131zla ele ald\u0131. Maserati'nin durumunun ideal olmaktan uzak oldu\u011funu ve radikal bir de\u011fi\u015fime ihtiya\u00e7 duyuldu\u011funu kabul ediyor.<\/strong> Br\u00fcksel Otomobil Fuar\u0131'nda verdi\u011fi bir r\u00f6portajda \"Markan\u0131n y\u00f6r\u00fcngesini de\u011fi\u015ftirmemiz ve farkl\u0131 bir \u015fekilde sat\u0131\u015f yapmaya ba\u015flamam\u0131z gerekiyor\" dedi.<\/p>\n\n\n\n

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Santo Ficili, lansman\u0131 ka\u00e7\u0131r\u0131lan Granturismo hakk\u0131nda daha iyi ileti\u015fim kurmak istiyor<\/figcaption><\/figure>\n\n\n\n

Maserati'nin mevcut \u00fcr\u00fcn yelpazesi Grecale SUV, Granturismo\/Grancabrio ve MC20 s\u00fcper otomobil gibi birka\u00e7 modele indirgenmi\u015f olsa da, Ficili ve ekipleri kademeli bir yeniden lansmana odaklan\u0131yor. Yeni radyaller beklemekten ziyade, mevcut modellerin yeniden g\u00f6zden ge\u00e7irilmesi ve y\u00fckseltilmesi s\u00f6z konusu.<\/strong> Bu nedenle donan\u0131mda de\u011fi\u015fiklikler, yeni renkler ve daha \u00e7ekici malzemeler bekleyebiliriz. Bu, ara\u00e7lar\u0131n tamamen yeniden tasarlanmas\u0131n\u0131 de\u011fil, onlar\u0131 daha rekabet\u00e7i hale getirecek ince ayarlamalar\u0131 i\u00e7erecektir.<\/p>\n\n\n\n

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Santo Ficili ekipleriyle birlikte Maserati'nin 2025 plan\u0131 \u00fczerinde \u00e7al\u0131\u015f\u0131yor<\/figcaption><\/figure>\n\n\n\n

Grecale ve Granturismo da 2025 y\u0131l\u0131nda ilgi oda\u011f\u0131 olacak,<\/strong> ileti\u015fimlerini yeniden canland\u0131rmak i\u00e7in g\u00fc\u00e7l\u00fc bir istekle. Maserati'ye 2024 sonbahar\u0131nda yeni bir soluk getirmesi beklenen MC20'nin MC25'e evrilmesi ise h\u00e2l\u00e2 bekleniyor. Kas\u0131m 2025'te markan\u0131n ba\u015f\u0131na ge\u00e7en Ficili, ileti\u015fimin etkisini en \u00fcst d\u00fczeye \u00e7\u0131karmak amac\u0131yla bu evrimi ba\u015flatmak i\u00e7in daha uygun bir zaman\u0131 beklemek istiyor gibi g\u00f6r\u00fcn\u00fcyor. Marka S\u00fcper otomobilin Folgore versiyonu ask\u0131ya al\u0131nd\u0131<\/a>.<\/p>\n\n\n\n

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Maserati MC25'in yap\u0131m\u0131 aylar s\u00fcrd\u00fc<\/figcaption><\/figure>\n\n\n\n

K\u0131sacas\u0131, 2025 Maserati i\u00e7in bir ge\u00e7i\u015f y\u0131l\u0131 olacak. <\/strong>\u00dcr\u00fcn yelpazesinde devrim yok, bunun yerine ekipman ve malzemelerin iyile\u015ftirilmesine odaklan\u0131larak mevcut modellerin dikkatli bir \u015fekilde y\u00f6netilmesi s\u00f6z konusu. G\u00f6r\u00fcn\u00fc\u015fe g\u00f6re markan\u0131n yeniden lansman\u0131, imaj\u0131n\u0131 d\u00fczeltme umuduyla esas olarak i\u00e7 d\u00fczenlemeler ve yeni bir pazarlama yakla\u015f\u0131m\u0131 yoluyla ger\u00e7ekle\u015ftirilecek. Ancak giderek \u015fiddetlenen rekabet kar\u015f\u0131s\u0131nda, bu de\u011fi\u015fikliklerin Maserati'yi potansiyelinin zirvesine \u00e7\u0131karmak i\u00e7in yeterli olup olmayaca\u011f\u0131n\u0131 merak etmek me\u015frudur.<\/p>\n\n\n\n

Yani nihai soru hala ge\u00e7erli: Santo Ficili Maserati'yi u\u00e7urumun kenar\u0131ndan d\u00f6nd\u00fcrmek i\u00e7in hangi yap\u0131land\u0131r\u0131lm\u0131\u015f ve etkili plan\u0131 uygulayabilir?<\/a> giderek daha rekabet\u00e7i hale gelen otomobil pazar\u0131nda hak etti\u011fi yeri alacak m\u0131? Bunu zaman g\u00f6sterecek, ancak 2025 b\u00fcy\u00fck yeni \u00fcr\u00fcnlerin y\u0131l\u0131 olmayacak. Geriye b\u00fcy\u00fck bir soru kal\u0131yor: Alfa Romeo 100 % elektrikli serisini terk ederken, Maserati de ayn\u0131s\u0131n\u0131 yapacak m\u0131? Bu hen\u00fcz do\u011frulanm\u0131\u015f de\u011fil.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-36428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati : quelles nouveaut\u00e9s en 2025 alors que la marque traverse un mauvais moment ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"En 2024, Maserati a encore enregistr\u00e9 des chiffres alarmants, pires que pr\u00e9vu. 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