{"id":36157,"date":"2025-01-23T14:13:53","date_gmt":"2025-01-23T13:13:53","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36157"},"modified":"2025-01-23T14:13:55","modified_gmt":"2025-01-23T13:13:55","slug":"alfa-romeo-maserati%cc%87ni%cc%87n-ceosu-bayi%cc%87lerle-bulusmak-uzere-abdde-bi%cc%87r-yolculuga-cikti","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/alfa-romeo\/le-ceo-alfa-romeo-maserati-a-fait-un-roadtrip-aux-us-pour-rencontrer-les-concessionnaires\/","title":{"rendered":"Alfa Romeo \/ Maserati CEO'su bayilerle bulu\u015fmak \u00fczere ABD'de bir yolculu\u011fa \u00e7\u0131kt\u0131"},"content":{"rendered":"
\"\"
Santo Ficili bir Maserati bayisinde. Linkedin foto\u011fraf\u0131<\/figcaption><\/figure>\n\n\n\n

Santo Ficili, \u015firketin yeni CEO'suAlfa Romeo<\/a> ve Maserati<\/a>ge\u00e7ti\u011fimiz g\u00fcnlerde her iki markan\u0131n bayileriyle bulu\u015fmak \u00fczere Amerika Birle\u015fik Devletleri'nde bir yolculu\u011fa \u00e7\u0131kt\u0131. Ge\u00e7ti\u011fimiz hafta ger\u00e7ekle\u015fen gezi, sat\u0131\u015flar\u0131n\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131 Amerika Birle\u015fik Devletleri'nde ger\u00e7ekle\u015ftiren iki \u0130talyan otomobil \u00fcreticisi i\u00e7in stratejik bir \u00f6neme sahip.<\/p>\n\n\n\n

Amerika Birle\u015fik Devletleri: \u00f6nemli bir pazar<\/h2>\n\n\n\n

Amerika Birle\u015fik Devletleri her iki marka i\u00e7in de \u00f6nemli bir pazar<\/strong>. Alfa Romeo i\u00e7in Amerika pazar\u0131 \u0130talya'dan sonra ikinci s\u0131rada yer al\u0131yor, ancak durum ideal de\u011fil. 2023 ve 2024 y\u0131llar\u0131 aras\u0131nda sat\u0131\u015flar 18 % azald\u0131<\/a>marka i\u00e7in endi\u015fe verici bir d\u00fc\u015f\u00fc\u015f. Maserati i\u00e7in ABD pazar\u0131 ana pazar olmaya devam ediyor, ancak d\u00fc\u015f\u00fc\u015f \u015fu pazarlarda daha da \u00f6nemli oldu ayn\u0131 d\u00f6nemde 37 %'lik bir d\u00fc\u015f\u00fc\u015f<\/a>. Lamborghini ve Ferrari'nin orada rekor rakamlara ula\u015fmas\u0131 anla\u015f\u0131lmaz.<\/p>\n\n\n\n

\"\"
Santo Ficilia, Alfa Romeo pazarlama ve ileti\u015fim sorumlusu Cristiano Fioro ile birlikte. Linkedin foto\u011fraf\u0131<\/figcaption><\/figure>\n\n\n\n

Bu zor ko\u015fullarda Santo Ficili, Yakla\u015f\u0131k \u00fc\u00e7 ay \u00f6nce Alfa Romeo ve Maserati'nin y\u00f6netimini devralan<\/a>\u0130\u015fleri tersine \u00e7evirmek i\u00e7in \u00f6nlemlerin h\u0131zla al\u0131nmas\u0131 gerekti\u011fini biliyor. \"Ge\u00e7en hafta Amerika Birle\u015fik Devletleri'ne yapt\u0131\u011f\u0131m seyahat s\u0131ras\u0131nda, stratejik incelemeler ve koordinasyon toplant\u0131lar\u0131 i\u00e7in Alfa Romeo ve Maserati ekipleriyle bir araya geldim\" dedi. Dolay\u0131s\u0131yla bu yolculuk ayn\u0131 zamanda bayilere daha yak\u0131n olmak ve sahadaki zorluklar\u0131 anlamak i\u00e7in bir f\u0131rsat oldu.<\/p>\n\n\n\n

Amerikal\u0131 m\u00fc\u015fteriler i\u00e7in hassas bir nokta olan imtiyazlar<\/h2>\n\n\n\n

Amerika Birle\u015fik Devletleri'ndeki \u0130talyan otomobil sahiplerinden gelen geri bildirimler, da\u011f\u0131t\u0131m ve servis a\u011f\u0131n\u0131n iyile\u015ftirilmesi gerekti\u011fini g\u00f6steriyor. San Diego'da bir Ghibli Trofeo sahibi olan Andrew P., Ferrariler, Lamborghiniler, McLarenler, Alfalar ve di\u011ferleri gibi egzotik ara\u00e7lar a\u00e7\u0131s\u0131ndan son derece zengin olan b\u00f6lgede sat\u0131\u015f ve servis noktalar\u0131n\u0131n son derece eksik oldu\u011funu belirtiyor. \"Bana en yak\u0131n bayi 125 mil uzakta. Bu kesinlikle kabul edilemez! Sadece araba satamazs\u0131n\u0131z, makul bir mesafede hizmet de sunman\u0131z gerekir\" dedi.<\/p>\n\n\n\n

Bir ba\u015fka ara\u00e7 sahibi Adrian H. de bayi a\u011f\u0131n\u0131n zay\u0131fl\u0131klar\u0131na dikkat \u00e7ekiyor. \"Amerikan bayi a\u011f\u0131 \u00e7ok zay\u0131f. \u00d6rne\u011fin d\u00fcnyan\u0131n en zengin b\u00f6lgesi olan San Francisco K\u00f6rfez B\u00f6lgesi'nde sadece iki bayi var ve bunlar da \u00e7ok uzak yerlerde. Daha geni\u015f bir model yelpazesi m\u00fc\u015fteri sadakati yaratmaya ve yeni bayiler \u00e7ekmeye yard\u0131mc\u0131 olabilir.\"<\/p>\n\n\n\n

ABD pazar\u0131 i\u00e7in yeni hedefler<\/h2>\n\n\n\n

Bayilerle yapt\u0131\u011f\u0131 toplant\u0131lar s\u0131ras\u0131nda Ficili, i\u015fleri tersine \u00e7evirme hedeflerini payla\u015ft\u0131: \"Ekiplere yeni kat\u0131lanlar zengin bir deneyim getiriyor ve onlar\u0131n fikirleri her iki marka i\u00e7in de bu \u00f6nemli pazarda b\u00fcy\u00fcme ve konumlanma hedeflerine ula\u015fmada \u00e7ok de\u011ferli olacak. Tan\u0131\u015ft\u0131\u011f\u0131m \u00f6nemli bayilere \u00e7ok te\u015fekk\u00fcr ederim - m\u00fc\u015fterilerimize ola\u011fan\u00fcst\u00fc deneyimler sunmak i\u00e7in tam bir uyum i\u00e7inde gelece\u011fi birlikte in\u015fa etme konusunda b\u00f6ylesine ilgin\u00e7 tart\u0131\u015fmalar yapmak benim i\u00e7in bir zevkti.\" Ger\u00e7ekten de birka\u00e7 ay \u00f6nce \u015fu haberi yapm\u0131\u015ft\u0131k Maserati ABD'yi geri kazanmak i\u00e7in eski \u00e7al\u0131\u015fanlar\u0131n\u0131 geri \u00e7a\u011f\u0131rd\u0131<\/a>.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22,27],"tags":[],"class_list":["post-36157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLe CEO Alfa Romeo \/ Maserati a fait un roadtrip aux US pour rencontrer les concessionnaires - ItalPassion<\/title>\n<meta name=\"description\" content=\"Santo Ficili dans une concession Maserati. 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