{"id":36129,"date":"2025-01-22T12:21:28","date_gmt":"2025-01-22T11:21:28","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36129"},"modified":"2025-01-22T12:21:29","modified_gmt":"2025-01-22T11:21:29","slug":"fiat-2024-stellantisi%cc%87n-1-numarali-markasinin-kuresel-satislarinda-dusus-ana-ulkelere-i%cc%87li%cc%87ski%cc%87n-anali%cc%87zi%cc%87mi%cc%87z","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/fiat\/fiat-les-ventes-mondiales-2024-de-la-marque-numero-1-de-stellantis-reculent-notre-analyse-des-principaux-pays\/","title":{"rendered":"Fiat: Stellantis'in 1 numaral\u0131 markas\u0131n\u0131n 2024 k\u00fcresel sat\u0131\u015flar\u0131nda d\u00fc\u015f\u00fc\u015f, ana \u00fclkelere ili\u015fkin analizimiz"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Fiat<\/a> ge\u00e7ti\u011fimiz g\u00fcnlerde bir bas\u0131n a\u00e7\u0131klamas\u0131yla 2024 y\u0131l\u0131 i\u00e7in k\u00fcresel rakamlar\u0131n\u0131 a\u00e7\u0131klad\u0131. 1,2 milyonun \u00fczerinde sat\u0131\u015fla, marka Stellantis Group i\u00e7indeki lider konumunu korumaktad\u0131r, ancak bu sonu\u00e7lar farkl\u0131 pazarlarda \u00e7ok farkl\u0131 ger\u00e7eklikleri gizlemektedir<\/strong>. Fiat, ba\u015fta Brezilya olmak \u00fczere bir\u00e7ok b\u00f6lgede bir numara konumundayken, Avrupa'da ve di\u011fer k\u0131talarda trend daha az parlak. \u015eimdi Fiat'\u0131n 2024 y\u0131l\u0131ndaki performans\u0131na daha yak\u0131ndan bakal\u0131m.<\/p>\n\n\n\n

Fiat Brezilya'da ba\u015far\u0131l\u0131 oldu, ancak ba\u015fka yerlerde d\u00fc\u015ft\u00fc<\/h2>\n\n\n\n

Fiat, etkileyici rakamlar kaydederek 2024 y\u0131l\u0131nda Brezilya pazar\u0131na \u015f\u00fcphesiz hakim olacak. En \u00e7ok satan model olan Fiat Strada, 20,9%'lik pazar pay\u0131 ve 521.000'den fazla sat\u0131\u015f adediyle lider konumunu peki\u015ftirdi. G\u00fcney Amerika'daki performans, Pulse ve Fastback modellerinin hibrit versiyonlar\u0131n\u0131n piyasaya s\u00fcr\u00fclmesiyle daha da \u00e7arp\u0131c\u0131 hale geldi.<\/p>\n\n\n\n

Y\u0131l<\/th>Fiat d\u00fcnya \u00e7ap\u0131nda sat\u0131\u015flar<\/th>Brezilya<\/th>\u0130talya<\/th>T\u00fcrkiye<\/th><\/tr><\/thead>
2024<\/td>1,2 milyon<\/td>521 000<\/td>190 000<\/td>94 000<\/td><\/tr>
2023<\/td>1.35 milyon<\/td>474 000<\/td>224 000<\/td>193 000<\/td><\/tr>
2022<\/td>1,2 milyon<\/td>429 000<\/td>225 000<\/td>146 000<\/td><\/tr>
2021<\/td>1,3 milyon<\/td>431 000<\/td>274 000<\/td>121 000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Ancak Brezilya'daki bu ba\u015far\u0131, ba\u015fka yerlerdeki \u00f6nemli d\u00fc\u015f\u00fc\u015flerle tezat olu\u015fturmaktad\u0131r. Mesela bunu birka\u00e7 hafta \u00f6nce a\u00e7\u0131klam\u0131\u015ft\u0131k<\/a>\u0130talya'da, hafif ara\u00e7lar\u0131 dikkate al\u0131r ve dolay\u0131s\u0131yla ticari ara\u00e7lar\u0131 hari\u00e7 tutarsak, \u00fcretici sadece 143.814 otomobil satarak 2023 y\u0131l\u0131na k\u0131yasla sat\u0131\u015flarda 17%'lik bir d\u00fc\u015f\u00fc\u015f kaydetti. T\u00fcrkiye, Almanya, Fransa ve Birle\u015fik Krall\u0131k'ta durum daha iyi de\u011fil. 2024 sat\u0131\u015f rakamlar\u0131 s\u0131ras\u0131yla 24%, 24%, 20% ve 14% d\u00fc\u015ft\u00fc. <\/p>\n\n\n\n

A\u015fa\u011f\u0131daki tablo sadece hafif ara\u00e7lar i\u00e7in ilk 6 \u00fclkeyi g\u00f6stermektedir.<\/strong><\/p>\n\n\n\n

\u00dclke<\/th>Sat\u0131\u015flar 2023<\/th>Sat\u0131\u015flar 2024<\/th>%'yi de\u011fi\u015ftirin<\/th><\/tr><\/thead>
Brezilya<\/td>475527<\/td>521184<\/td>9.6 %<\/td><\/tr>
\u0130talya<\/td>174587<\/td>143814<\/td>-17 %<\/td><\/tr>
T\u00fcrkiye<\/td>125348<\/td>94737<\/td>-24 %<\/td><\/tr>
Almanya<\/td>76535<\/td>57561<\/td>-24 %<\/td><\/tr>
Fransa<\/td>40336<\/td>32183<\/td>-20 %<\/td><\/tr>
Birle\u015fik Krall\u0131k<\/td>16598<\/td>14253<\/td>-14 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u0130talya: 1 numaradan yak\u0131nda 3 numaraya m\u0131?<\/h2>\n\n\n\n

Son 10 y\u0131lda \u0130talya birincili\u011fi s\u0131k s\u0131k Brezilya ile payla\u015ft\u0131.<\/strong> Ancak 2020'den bu yana ikinci s\u0131rada T\u00fcrkiye var. Kas\u0131m ay\u0131 gibi 2024 y\u0131l\u0131n\u0131n baz\u0131 aylar\u0131nda T\u00fcrkiye, \u0130talya'dan daha fazla Fiat otomobil sat\u0131n ald\u0131. 2025 y\u0131l\u0131nda Fiat Grande Panda'n\u0131n geli\u015fiyle \u0130talya'n\u0131n 2 numaral\u0131 konumunu sa\u011flamla\u015ft\u0131rmas\u0131n\u0131 bekleyebiliriz.<\/p>\n\n\n\n

\"\"
2014'ten 2024'e kadar \u0130talya'da Fiat sat\u0131\u015flar\u0131<\/figcaption><\/figure>\n\n\n\n

Cezayir: \u00f6zel bir pazar<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Fiat'\u0131n bas\u0131n a\u00e7\u0131klamas\u0131nda stratejik bir pazar olarak belirtilen Cezayir'de ise belirsiz bir durum s\u00f6z konusu. <\/strong>2024'te 62 adet %'lik etkileyici pazar pay\u0131 ve 64.000'den fazla sat\u0131\u015f, yerel bir k\u0131s\u0131tlamayla ba\u011flant\u0131l\u0131 bir ger\u00e7e\u011fi gizlemektedir. 2024 y\u0131l\u0131nda Cezayir'in bir ithalat kotas\u0131 yoktu ve bu nedenle herhangi bir ara\u00e7 ithal edemiyordu. Ger\u00e7ek bir rekabetin yoklu\u011funda Fiat, Cezayir'deki yeni fabrikas\u0131yla, \u00fcretimini doyurma noktas\u0131na kadar sat\u0131\u015f yapmak i\u00e7in bu f\u0131rsattan yararland\u0131. \u0130\u015fte bu nedenle Fiat Cezayir'de 500 hibrit modelinin rekor sat\u0131\u015f\u0131<\/a>.<\/p>\n\n\n\n

Avrupa'n\u0131n Grande Panda ve 500 hibrite ihtiyac\u0131 var<\/h2>\n\n\n\n

Fiat, y\u0131l sonuna kadar bu alanda neredeyse tek ba\u015f\u0131na olan modeli 500e ile elektrikli ara\u00e7 segmentinde liderlik iddias\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. Renault'nun yeni elektrikli Twingo ile d\u00f6n\u00fc\u015f\u00fc<\/a>. Bu liderlik konumu, do\u011frudan rakiplerin yoklu\u011fu g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda daha az etkileyici g\u00f6r\u00fcnmektedir.<\/p>\n\n\n\n

Fiat CEO'su Olivier Fran\u00e7ois, Avrupa pazar\u0131nda ya\u015fanmakta olan d\u00f6n\u00fc\u015f\u00fcmden bahsederken, markan\u0131n zor bir d\u00f6nemden ge\u00e7ti\u011fini ancak gelece\u011fe g\u00fcvenle bakt\u0131\u011f\u0131n\u0131 vurgulad\u0131. L2025'te piyasaya s\u00fcr\u00fclmesi planlanan yeni elektrikli ve hibrit Fiat Grande Panda, Fiat'a Avrupa pazar\u0131nda bir ivme kazand\u0131racakt\u0131r.<\/strong> 2025'in sonunda gelecek olan 500 hibrit, meyvelerini 2026'da verecek.<\/p>\n\n\n\n

Fiat art\u0131k Kuzey Amerika'da ba\u015far\u0131l\u0131 de\u011fil<\/h2>\n\n\n\n
\"\"
2014'te Fiat \u00fcr\u00fcn yelpazesi<\/figcaption><\/figure>\n\n\n\n

Son on y\u0131lda Kuzey Amerika pazar\u0131nda nispeten ba\u015far\u0131l\u0131 olan Fiat (500, 500 Abarth ve 500e'nin yan\u0131 s\u0131ra 124 ve 500x ile) son y\u0131llarda tamamen durdu. \u00dcretici birka\u00e7 y\u0131ld\u0131r elektrikli 500'ler satmaya \u00e7al\u0131\u015f\u0131yor. b\u00fcy\u00fck bir pazarlama operasyonu<\/a>bo\u015funa. G\u00f6r\u00fcn\u00fc\u015fe g\u00f6re Amerikal\u0131lar da Avrupal\u0131lar gibi daha uygun fiyatl\u0131 500'ler ve Abarth'lar istiyor.<\/p>\n\n\n\n

Y\u0131llar<\/th>ABD sat\u0131\u015flar\u0131<\/th>Kanada Sat\u0131\u015flar\u0131<\/th><\/tr><\/thead>
2023<\/td>605<\/td>46<\/td><\/tr>
2022<\/td>915<\/td>54<\/td><\/tr>
2021<\/td>2374<\/td>79<\/td><\/tr>
2019<\/td>9200<\/td>384<\/td><\/tr>
2018<\/td>15 521<\/td>645<\/td><\/tr>
2017<\/td>26 492<\/td>2 339<\/td><\/tr>
2016<\/td>33 777<\/td>2 331<\/td><\/tr>
2015<\/td>42 410<\/td>5 512<\/td><\/tr>
2014<\/td>46 121<\/td>8 027<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

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