{"id":36023,"date":"2025-01-15T11:07:39","date_gmt":"2025-01-15T10:07:39","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36023"},"modified":"2025-01-15T11:07:41","modified_gmt":"2025-01-15T10:07:41","slug":"maserati-2024-satislari-dunya-capinda-dustu-ameri%cc%87ka-ve-i%cc%87talya-basi-ceki%cc%87yor","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/maserati\/maserati-2024-les-ventes-plongent-dans-le-monde-entier-lamerique-et-litalie-en-tete\/","title":{"rendered":"Maserati 2024: Amerika ve \u0130talya'n\u0131n \u00f6nc\u00fcl\u00fc\u011f\u00fcnde d\u00fcnya genelinde sat\u0131\u015flar d\u00fc\u015ft\u00fc"},"content":{"rendered":"
\"maserati-fonce-in-the-wall\"<\/figure>\n\n\n\n

\u015ea\u015f\u0131rt\u0131c\u0131 olmayan bir \u015fekilde, 2024'te, Maserati<\/a> \u00f6zellikle zor bir y\u0131l ge\u00e7iriyor. Trident markas\u0131 d\u00fcnya \u00e7ap\u0131ndaki sat\u0131\u015flar\u0131nda b\u00fcy\u00fck bir d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131<\/strong>. Bizim rakamlar\u0131m\u0131za g\u00f6re, Maserati sat\u0131\u015flar\u0131 d\u00fcnya genelinde 39,55 % d\u00fc\u015ft\u00fc<\/strong>Kuzey Amerika ve \u0130talya gibi kilit pazarlar\u0131 etkiliyor.<\/p>\n\n\n\n

Amerika Birle\u015fik Devletleri ve \u0130talya'da belirgin bir d\u00fc\u015f\u00fc\u015f<\/h2>\n\n\n\n

Birle\u015fik Devletler<\/strong>Bunlar geleneksel olarak Maserati'nin en b\u00fcy\u00fck pazarlar\u0131ndan biridir, sat\u0131\u015flar\u0131n\u0131n neredeyse 37 oran\u0131nda d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6rd\u00fc %<\/strong>. Maserati toplamda \u00fclkede 4.819 adet sat\u0131\u015f ger\u00e7ekle\u015ftirmi\u015ftir. Lamborghini ve Ferrari'den hala daha \u00fcst\u00fcn<\/a>Bu, \u00f6nceki y\u0131llara g\u00f6re \u00f6nemli bir d\u00fc\u015f\u00fc\u015f\u00fc temsil etmektedir.<\/p>\n\n\n\n

\u0130talya<\/strong>Maserati'nin tarihi kalbi de a\u011f\u0131r bir darbe ald\u0131. 41 %'de ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc bir d\u00fc\u015f\u00fc\u015f<\/strong>. 2024 y\u0131l\u0131nda sadece 2.242 adet sat\u0131ld\u0131 ki bu \u00f6nceki performanslardan \u00e7ok uzak. \u0130talyan pazar\u0131 geleneksel olarak markaya \u00e7ok sad\u0131kt\u0131, ancak 100 % elektrikli gibi amiral gemisi modellere olan ilginin azalmas\u0131, daha k\u00fc\u00e7\u00fck bir ara\u00e7 yelpazesi ve artan fiyatlar ile birle\u015fti\u011finde bu d\u00fc\u015f\u00fc\u015f\u00fc a\u00e7\u0131kl\u0131yor.<\/p>\n\n\n\n

Avrupa'da ve ba\u015fka yerlerde endi\u015fe verici bir e\u011filim<\/h2>\n\n\n\n

Almanya ve \u0130ngiltere gibi di\u011fer Avrupa pazarlar\u0131 da zarar g\u00f6rd\u00fc. <\/strong>Almanya 48 %'lik bir d\u00fc\u015f\u00fc\u015f kaydederken, \u0130ngiltere'de 47 %'lik bir d\u00fc\u015f\u00fc\u015f g\u00f6r\u00fcld\u00fc. \u0130svi\u00e7re ve Avustralya gibi geleneksel olarak daha az kritik pazarlar bile sat\u0131\u015flar\u0131n\u0131n s\u0131ras\u0131yla 21 % ve 40 % d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6rd\u00fc. Fransa'ya gelince, 2023'e k\u0131yasla sat\u0131\u015flarda 50 %'lik bir d\u00fc\u015f\u00fc\u015fle \u00e7\u00f6k\u00fc\u015f daha da barizdir.<\/p>\n\n\n\n

D\u00fcnya \u00e7ap\u0131nda bir d\u00fc\u015f\u00fc\u015f<\/h2>\n\n\n\n

Kay\u0131t tablosu 39 %'nin d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6stermektedir<\/strong> Maserati'nin neredeyse t\u00fcm pazarlar\u0131na yans\u0131maktad\u0131r. Tahminlerimize g\u00f6re, marka 2024 y\u0131l\u0131nda d\u00fcnya \u00e7ap\u0131nda sadece 15.000 civar\u0131nda ara\u00e7 satabilir ki bu rakam Ferrari ve Lamborghini'ye yak\u0131nd\u0131r.<\/p>\n\n\n\n

Maserati'nin \u0130talyan fabrikalar\u0131 \u00fcretimin 64 % oran\u0131nda d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6rd\u00fc<\/a><\/strong>. Eskiden Ghibli, Quattroporte ve Levante gibi modellerin \u00fcretildi\u011fi tarihi fabrikada art\u0131k sadece GranTurismo ve Grancabrio \u00fcretiliyor ve \u00fcretim hacmi \u00f6nemli \u00f6l\u00e7\u00fcde azalarak sadece 2.250 adede d\u00fc\u015ft\u00fc. Modena'da MC20 \u00fcretimi 79 %, Cassino'da ise Grecale \u00fcretimi 58 % azalm\u0131\u015ft\u0131r. <\/p>\n\n\n\n

<\/th>2023<\/th>2024<\/th>Evrim<\/th><\/tr><\/thead>
ABD<\/td>7697<\/td>4819<\/td>-37%<\/td><\/tr>
\u0130talya<\/td>3841<\/td>2242<\/td>-42%<\/td><\/tr>
Japonya<\/td>1734<\/td>1103<\/td>-36%<\/td><\/tr>
Almanya<\/td>1047<\/td>541<\/td>-48%<\/td><\/tr>
Birle\u015fik Krall\u0131k<\/td>892<\/td>469<\/td>-47%<\/td><\/tr>
Swisse<\/td>531<\/td>417<\/td>-21%<\/td><\/tr>
Avustralya<\/td>638<\/td>377<\/td>-41%<\/td><\/tr>
T\u00fcrkiye<\/td>533<\/td>276<\/td>-48%<\/td><\/tr>
Fransa<\/td>194<\/td>97<\/td>-50%<\/td><\/tr>
<\/td>17107<\/td>10341<\/td>-39%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Acil eylem \u00e7a\u011fr\u0131s\u0131<\/h2>\n\n\n\n

Maserati'nin i\u00e7inde bulundu\u011fu zor durum hakk\u0131nda bir y\u0131ldan uzun bir s\u00fcredir uyar\u0131larda bulunuyoruz. \u0130lk olarak Fransa'da sat\u0131\u015flar d\u00fc\u015ft\u00fc<\/a>sonra \u00c7in'de<\/a>ya da 2023 3. \u00e7eyrek sat\u0131\u015flar\u0131nda d\u00fc\u015f\u00fc\u015f<\/a> endi\u015fe verici bulduk. 2024'e ili\u015fkin zay\u0131f rakamlar, 2023'ten bu yana tespit edilebilen bir durumu yans\u0131tmaktad\u0131r. Bu e\u011filim 2025 y\u0131l\u0131na kadar tersine d\u00f6necek gibi g\u00f6r\u00fcnm\u00fcyor<\/strong>Bu durum \u00f6zellikle bir sonraki modeller i\u00e7in ufuk \u00e7izgisine bakt\u0131\u011f\u0131n\u0131zda daha da belirginle\u015fiyor. Yeni nesil Levante'nin 2027'ye kadar, Quattroporte'nin ise 2028'e kadar \u00e7\u0131kmas\u0131 beklenmiyor.<\/p>\n\n\n\n

Ancak Maserati'nin d\u00fc\u015f\u00fc\u015f\u00fc \u015fu y\u0131llarda ger\u00e7ekle\u015fti Di\u011fer iki \u0130talyan l\u00fcks markas\u0131 Lamborghini ve Ferrari'nin b\u00fcy\u00fcmeye devam etti\u011fi bir ortamda<\/strong>. Maserati, Amerika Birle\u015fik Devletleri'nde Lamborghini ve Ferrari'nin \u00f6n\u00fcnde yer alsa da, bu e\u011filim 2025 y\u0131l\u0131nda tersine d\u00f6nebilir. M\u00fc\u015fterilerin heyecan\u0131n\u0131 yeniden canland\u0131racak yeni modeller olmadan, Maserati'nin baz\u0131 \u00f6nemli pazarlarda liderlik konumunu kaybetmesi muhtemeldir. Marka 2025 y\u0131l\u0131na kadar k\u00fcresel sat\u0131\u015flar a\u00e7\u0131s\u0131ndan rakiplerinin gerisine bile d\u00fc\u015febilir.<\/p>\n\n\n\n

Maserati i\u015fleri tersine \u00e7evirmek i\u00e7in h\u0131zl\u0131 bir \u015fekilde net bir strateji a\u00e7\u0131klamal\u0131d\u0131r.<\/strong> Marka daha da derin bir d\u00fc\u015f\u00fc\u015ften ka\u00e7\u0131nmak istiyorsa, \u00f6zellikle halk\u0131 ba\u015ftan \u00e7\u0131karabilecek yeni modellerle ilgili olarak yap\u0131land\u0131r\u0131lm\u0131\u015f bir \u00fcr\u00fcn plan\u0131 a\u00e7\u0131klamal\u0131d\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[405,27],"tags":[],"class_list":["post-36023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chiffres","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati 2024 : les ventes plongent dans le monde entier, l'Am\u00e9rique et l'Italie en t\u00eate - ItalPassion<\/title>\n<meta name=\"description\" content=\"Sans surprise, en 2024, Maserati traverse une ann\u00e9e particuli\u00e8rement difficile. 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