{"id":35725,"date":"2024-12-26T12:16:19","date_gmt":"2024-12-26T11:16:19","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35725"},"modified":"2024-12-26T12:16:21","modified_gmt":"2024-12-26T11:16:21","slug":"ferrari-lamborghini-maserati-amerika-birlesik-devletlerinde-en-sevilen-italyan-luks-markasi-nedir-rakamlar","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/chiffres\/ferrari-lamborghini-maserati-quelle-est-la-marque-de-luxe-italienne-favorite-aux-etats-unis-les-chiffres\/","title":{"rendered":"Ferrari, Lamborghini, Maserati: Amerika Birle\u015fik Devletleri'nde en sevilen \u0130talyan l\u00fcks markas\u0131 hangisi? \u0130\u015fte rakamlar!"},"content":{"rendered":"
\"maserati-ferrari-lamborghini\"
Resim ill\u00fcstrasyonu Italpassion<\/figcaption><\/figure>\n\n\n\n

\u0130talyan l\u00fcks otomobilleri Amerika Birle\u015fik Devletleri'nde her zaman \u00f6zel bir yere sahip olmu\u015ftur<\/strong>Otomobil tutkusunun incelik, prestij ve egzotik bir dokunu\u015f aray\u0131\u015f\u0131yla el ele gitti\u011fi bir yer. Ama aralar\u0131nda Ferrari<\/a>, Lamborghini<\/a> ve Maserati<\/a>, Amerika'n\u0131n ger\u00e7ek favorisi hangi marka?<\/strong> Son kay\u0131tlar\u0131, sat\u0131\u015f trendlerini ve yeni s\u00fcr\u00fcmleri analiz ederek, bu \u00fc\u00e7 \u0130talyan devi aras\u0131ndaki sava\u015f\u0131 \u015fekillendiren dinamiklere bir g\u00f6z atal\u0131m.<\/p>\n\n\n\n

\"\"
Amerika Birle\u015fik Devletleri'nde Ferrari, Lamborghini ve Maserati sat\u0131\u015flar\u0131<\/figcaption><\/figure>\n\n\n\n

Maserati: ihti\u015faml\u0131 y\u0131llar\u0131n ard\u0131ndan d\u00fc\u015f\u00fck bir nokta<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

2016 ve 2018 y\u0131llar\u0131 aras\u0131nda Maserati, \u00f6zellikle a\u015fa\u011f\u0131daki gibi modeller sayesinde Amerika Birle\u015fik Devletleri'nde ger\u00e7ek bir sat\u0131\u015f patlamas\u0131 ya\u015fad\u0131 Ghibli<\/strong>ve Quattroporte<\/strong> ve Levante<\/strong>V6 ve V8 Ferrari motorlar\u0131yla geni\u015f bir kitleye hitap edecek \u015fekilde tasarland\u0131. Ama\u00e7 a\u00e7\u0131kt\u0131: hacim elde etmek. Ve bunun kar\u015f\u0131l\u0131\u011f\u0131n\u0131 ald\u0131: 2017 y\u0131l\u0131nda Maserati 14.046 adetlik tescil say\u0131s\u0131yla di\u011fer \u0130talyan l\u00fcks markalar\u0131na k\u0131yasla kayda de\u011fer bir zirveye ula\u015ft\u0131.<\/p>\n\n\n\n

Ancak, bu g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme y\u0131llar\u0131n\u0131n ard\u0131ndan Maserati'nin sat\u0131\u015flar\u0131, \u00fcr\u00fcn yelpazesinin yenilenmemesi nedeniyle d\u00fc\u015fmeye ba\u015flad\u0131. Arac\u0131n piyasaya s\u00fcr\u00fclmesine ra\u011fmen MC20<\/strong> 2020'de ve Grecale<\/strong> 2023'te marka sat\u0131\u015f hacmini canland\u0131rmakta zorland\u0131. Maserati, 2023 y\u0131l\u0131nda 7.697 adet tescil kayd\u0131 alarak \u00f6nceki y\u0131llara k\u0131yasla hafif bir toparlanma kaydetti, ancak marka sat\u0131\u015f hacimlerini canland\u0131rmakta zorland\u0131. 2024 y\u0131l\u0131 i\u00e7in tahminler olumsuz olmaya devam ediyor<\/a>.<\/p>\n\n\n\n

Sat\u0131\u015flardaki bu yava\u015flama temel olarak model yenileme eksikli\u011fi ve 100 % elektrikli menzile ge\u00e7i\u015ften kaynaklanmaktad\u0131r. Sat\u0131\u015flar Grecale<\/strong>umut verici olsa da, Maserati'yi 2017-2018 performans seviyesine geri getirmek i\u00e7in hen\u00fcz yeterli de\u011fil.<\/p>\n\n\n\n

Lamborghini: sessiz g\u00fc\u00e7<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Lamborghini ise daha istikrarl\u0131 bir yakla\u015f\u0131m benimsiyor. Lansman\u0131ndan bu yanaAventador<\/strong> 2011 y\u0131l\u0131nda, ard\u0131ndan Huracan<\/strong> 2014 y\u0131l\u0131nda ve Urus SUV<\/strong> Marka 2018 y\u0131l\u0131nda \u00fcst d\u00fczey l\u00fcks segmentteki konumunu peki\u015ftirdi. Bu \u00fc\u00e7 iyi tan\u0131mlanm\u0131\u015f, y\u00fcksek performansl\u0131 model Lamborghini'nin Model say\u0131s\u0131n\u0131 \u00e7o\u011faltmak zorunda kalmadan sa\u011flam b\u00fcy\u00fcmeyi s\u00fcrd\u00fcrmek.<\/strong><\/p>\n\n\n\n

Lamborghini, 2023 y\u0131l\u0131nda 2.862 tescil kayd\u0131 alarak ikonik modellerinin ba\u015far\u0131s\u0131n\u0131 kan\u0131tlayan etkileyici bir sonu\u00e7 elde etti. Dahas\u0131, 2023'te Revuelto<\/strong> 2023 y\u0131l\u0131nda Aventador'un yerini alacak ve Temerario<\/strong> 2024 y\u0131l\u0131nda Huracan'\u0131n yerini almas\u0131 planlan\u0131yor, Lamborghini 2024 y\u0131l\u0131na kadar 3.000 tescil say\u0131s\u0131na ula\u015facak veya bu say\u0131y\u0131 a\u015facak gibi g\u00f6r\u00fcn\u00fcyor<\/strong>. Bu e\u015fi\u011fe ula\u015f\u0131lmas\u0131 halinde Lamborghini, l\u00fcks otomobil tutkunlar\u0131n\u0131 b\u00fcy\u00fcleyen amiral gemisi \u00fcr\u00fcnleri sayesinde markan\u0131n kar\u015f\u0131lamaya haz\u0131r g\u00f6r\u00fcnd\u00fc\u011f\u00fc bir hedef olan Ferrari'ye \u00e7ok yakla\u015fm\u0131\u015f olacak.<\/p>\n\n\n\n

Ferrari: daha yava\u015f ve dengesiz b\u00fcy\u00fcme<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Ferrari'nin stratejisi her zaman rakiplerinden farkl\u0131 olmu\u015ftur. Lamborghini birka\u00e7 amiral gemisi modele odaklan\u0131rken, Ferrari uzun y\u0131llar boyunca y\u0131lda birka\u00e7 model piyasaya s\u00fcrerek tekliflerini \u00e7e\u015fitlendirmeyi se\u00e7ti. Ancak bu iddial\u0131 stratejiye ra\u011fmen, sat\u0131\u015f rakamlar\u0131 daha yava\u015f bir b\u00fcy\u00fcme g\u00f6stermektedir.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ferrari 2015 y\u0131l\u0131nda ABD'de 2.587 adet tescil kayd\u0131 yapt\u0131rd\u0131. Buna ra\u011fmen marka inan\u0131lmaz derecede cazip ve y\u00fcksek performansl\u0131 ara\u00e7lar \u00fcretmeye devam etti, sat\u0131\u015flar sonraki y\u0131llarda durgunla\u015ft\u0131<\/strong>. Ferrari 2017'de 2.759 tescil elde etti, ancak bu rakam 2021'de 2.387'ye d\u00fc\u015ferek, \u00f6zellikle pandemi ve l\u00fcks pazar\u0131 etkileyen ekonomik yava\u015flama nedeniyle \u00f6nemli bir d\u00fc\u015f\u00fc\u015fe i\u015faret etti. Bu d\u00fc\u015f\u00fc\u015f 2023'te, 2022'dekinden biraz daha y\u00fcksek ancak yine de beklentilerin olduk\u00e7a alt\u0131nda bir rakam olan 3.124 tescil ile durduruldu.<\/p>\n\n\n\n

Ferrari dengesini bulmu\u015f gibi g\u00f6r\u00fcn\u00fcyor, ancak \u015fu a\u00e7\u0131k ki Y\u0131lda 3.000 kayda ula\u015fman\u0131n ya da bu say\u0131y\u0131 a\u015fman\u0131n art\u0131k ger\u00e7ek bir hedef oldu\u011funu.<\/strong> Z\u0131playan ata sahip marka i\u00e7in 2024 belirleyici bir y\u0131l olacak. A\u015fa\u011f\u0131daki gibi modellerin lansman\u0131 ile Roma<\/strong>ve 296 GTB<\/strong> ve Purosangue<\/strong>ve son zamanlarda 12Clindri, Ferrari'nin ABD'de y\u0131ll\u0131k sat\u0131\u015f adedinin 3,000'i a\u015fmas\u0131 bekleniyor<\/strong> ve \u0130talyan l\u00fcks markalar\u0131 aras\u0131ndaki lider konumunu yeniden teyit etti.<\/p>\n\n\n\n

G\u00f6z at\u0131lmas\u0131 gereken bir spagetti western<\/h2>\n\n\n\n

Her ne kadar Maserati<\/strong> \u0130talyan l\u00fcks ara\u00e7lar\u0131 i\u00e7in Amerikan pazar\u0131na uzun s\u00fcre hakim olan marka, son y\u0131llarda sat\u0131\u015flar\u0131n\u0131n yava\u015flad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcrken Lamborghini<\/strong> k\u00fc\u00e7\u00fck ama y\u00fcksek performansl\u0131 bir modele dayanan bir strateji sayesinde istikrarl\u0131 bir \u015fekilde b\u00fcy\u00fcmeye devam ediyor. Kendi pay\u0131na, Ferrari<\/strong> giderek \u00e7e\u015fitlenen \u00fcr\u00fcn yelpazesiyle liderlik konumunu korumaya \u00e7al\u0131\u015f\u0131yor, ancak b\u00fcy\u00fcme yava\u015f kal\u0131yor.<\/p>\n\n\n\n

2024 y\u0131l\u0131nda sat\u0131\u015f rakamlar\u0131n\u0131 izlemek \u00f6zellikle ilgin\u00e7 olacakt\u0131r.<\/strong> Lamborghini yeni modellerle yakalad\u0131\u011f\u0131 ivmeyi s\u00fcrd\u00fcr\u00fcrse, 3.000 tescil say\u0131s\u0131na yakla\u015fabilir ve Ferrari'ye rakip olabilir. Maserati'ye gelince, hafif bir toparlanma g\u00f6r\u00fclse de, markan\u0131n ABD pazar\u0131nda \u00f6nemli bir pay\u0131 geri kazanmas\u0131 i\u00e7in i\u00e7ten yanmal\u0131 motorlar sunmas\u0131 gerekecek.<\/p>\n\n\n\n

<\/th>Ferrari<\/th>Lamborghini<\/th>Maserati<\/th><\/tr><\/thead>
2023<\/td>3124<\/td>2862<\/td>7697<\/td><\/tr>
2022<\/td>2948<\/td>2275<\/td>6819<\/td><\/tr>
2021<\/td>2387<\/td>2412<\/td>7682<\/td><\/tr>
2020<\/td>2070<\/td>2263<\/td>5442<\/td><\/tr>
2019<\/td>2587<\/td>2716<\/td>8150<\/td><\/tr>
2018<\/td>2417<\/td>1599<\/td>11339<\/td><\/tr>
2017<\/td>2759<\/td>1095<\/td>14046<\/td><\/tr>
2016<\/td>2398<\/td>1041<\/td>12534<\/td><\/tr>
2015<\/td>2258<\/td>1009<\/td>11700<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

italpassion taraf\u0131ndan haz\u0131rlanan rapor. Bizden al\u0131nt\u0131 yapt\u0131\u011f\u0131n\u0131z i\u00e7in te\u015fekk\u00fcr ederiz.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[405,23,25,27],"tags":[],"class_list":["post-35725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chiffres","category-ferrari","category-lamborghini","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari, Lamborghini, Maserati : quelle est la marque de luxe italienne favorite aux \u00c9tats-Unis ? 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