{"id":35666,"date":"2024-12-21T14:09:58","date_gmt":"2024-12-21T13:09:58","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35666"},"modified":"2024-12-21T14:21:03","modified_gmt":"2024-12-21T13:21:03","slug":"ferrari-electric-markanin-i%cc%87lk-basarisizligi-da-olabi%cc%87lecek-en-buyuk-meydan-okuma","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/ferrari\/ferrari-electrique-le-plus-grand-challenge-qui-pourrait-aussi-etre-le-premier-echec-de-la-marque\/","title":{"rendered":"Ferrari elektrikli: markan\u0131n ilk ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 da olabilecek en b\u00fcy\u00fck meydan okuma"},"content":{"rendered":"
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Resim ill\u00fcstrasyonu<\/figcaption><\/figure>\n\n\n\n

Bu son on y\u0131l, Ferrari<\/a> etkileyici sonu\u00e7lar elde etmeye devam etti<\/strong> Rekor sat\u0131\u015flar, s\u00fcrekli artan ciro, artan k\u00e2rlar ve bor\u00e7larda istikrarl\u0131 bir azalma. Z\u0131playan ata sahip marka, l\u00fcks ve performans pazar\u0131nda h\u00fck\u00fcm s\u00fcrmeye devam etmek i\u00e7in gereken her \u015feye sahip gibi g\u00f6r\u00fcn\u00fcyor. Ancak 2025 y\u0131l\u0131 Ferrari'nin tarihinde bir d\u00f6n\u00fcm noktas\u0131 olabilir. ilk 100 % elektrikli otomobilinin geli\u015fi<\/strong>. Ba\u015far\u0131l\u0131 olmas\u0131 halinde Ferrari'yi yeni bir \u00e7a\u011fa ta\u015f\u0131yabilecek, ancak ayn\u0131 zamanda markan\u0131n tarihindeki ilk ba\u015far\u0131s\u0131zl\u0131k da olabilecek \u00f6nemli bir geli\u015fme.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Elektri\u011fe ge\u00e7i\u015f: 2030'a kadar 40 %!<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

2021'den beri, Ferrari 2025 y\u0131l\u0131nda tamamen elektrikli bir model piyasaya s\u00fcrmeyi planlad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131<\/strong>2022-2026 stratejik plan\u0131n\u0131n bir par\u00e7as\u0131 olarak. Marka her zaman performans ve \u00f6zg\u00fcnl\u00fck imaj\u0131n\u0131 korumaya \u00f6zen g\u00f6stermi\u015f olsa da, yeni \u00e7evre standartlar\u0131na uymak ve elektrikli ara\u00e7lara y\u00f6nelik artan talebi kar\u015f\u0131lamak i\u00e7in \u00fcr\u00fcn yelpazesinin elektriklendirilmesi ka\u00e7\u0131n\u0131lmaz g\u00f6r\u00fcn\u00fcyordu. Ferrari, bug\u00fcn ile 2026 aras\u0131nda 40 adet % yanmal\u0131 motorlu otomobil ve 60 adet % hibrit ve elektrikli model \u00fcretmeyi planl\u0131yor. Daha da g\u00fc\u00e7l\u00fc, 2030'da,<\/strong> Hedef, 20 adet % yanmal\u0131 model, 40 adet % hibrit ve 40 % elektrik.<\/strong><\/p>\n\n\n\n

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Bu de\u011fi\u015fim risksiz de\u011fil ve marka da bunun fark\u0131nda. Ferrari 2022 y\u0131l\u0131nda hissedarlar\u0131na \"cazip elektrikli modeller geli\u015ftirememenin\" markan\u0131n m\u00fc\u015fteri beklentilerini kar\u015f\u0131lama kabiliyetini etkileyebilece\u011fini s\u00f6yledi. <\/strong>Marka, Ferrari ruhundan \u00f6d\u00fcn vermeden tasar\u0131m\u0131n\u0131 geli\u015ftirmenin \u00f6n\u00fcndeki zorluklar\u0131n \u00e7ok iyi fark\u0131nda. Bu, bug\u00fcne kadarki en b\u00fcy\u00fck m\u00fccadelesi olabilir.<\/p>\n\n\n\n

Ferrari'nin elektrikli modeli i\u00e7in hedefleri<\/h2>\n\n\n\n
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2025 y\u0131l\u0131 i\u00e7in planlanan Ferrari 100 % elektrikli otomobil, devrim niteli\u011finde bir model olmay\u0131 vaat ediyor. Bu otomobilin \u00fcretimi \u015fu \u015fekilde ger\u00e7ekle\u015fecek 42.500 m\u00b2'lik yepyeni Ferrari E-Binas\u0131'nda<\/strong>Elektrikli motorlar\u0131n, bataryalar\u0131n ve elektrikli ara\u00e7lara \u00f6zg\u00fc bile\u015fenlerin montaj\u0131 i\u00e7in tasarlanm\u0131\u015f bir alan. Ger\u00e7ek bir yenilik olan elektrik motorlar\u0131 ve batarya mod\u00fcllerinin \u00fcretimi \u015fu adreste ger\u00e7ekle\u015ftirilecek Maranello<\/strong>Sonu\u00e7, Ferrari'nin DNA's\u0131na uygun benzersiz bir s\u00fcr\u00fc\u015f deneyimi.<\/p>\n\n\n\n

Ferrari CEO'su John Elkann hissedarlara 2021 y\u0131l\u0131 i\u00e7in iddial\u0131 hedefinin yanmal\u0131 bir Ferrari kadar ola\u011fan\u00fcst\u00fc s\u00fcr\u00fc\u015f hissi sunacak bir elektrikli otomobil<\/strong>. Maranello'da el yap\u0131m\u0131 olarak \u00fcretilen bataryalar, a\u011f\u0131rl\u0131\u011f\u0131 azaltmak ve performans\u0131 art\u0131rmak i\u00e7in \u015fasiye entegre edilecek. Ferrari, s\u00fcr\u00fc\u015f deneyiminin \u00fcn\u00fcne sad\u0131k kalmas\u0131n\u0131 sa\u011flamak i\u00e7in yenilik\u00e7i \u00e7\u00f6z\u00fcmlere g\u00fcvenmi\u015ftir: motor g\u00fcc\u00fc, hafiflik, ses ve s\u00fcr\u00fc\u015f duygular\u0131 bu modelin temel \u00f6zellikleri olacakt\u0131r.<\/p>\n\n\n\n

Ferrari patent ba\u015fvurusunda bulunarak benzersiz bir ses kimli\u011fine sahip elektrikli ara\u00e7lar\u0131<\/a>i\u00e7in \u0130\u00e7ten yanmal\u0131 motorlar\u0131n\u0131n karakteristik k\u00fckremesinin yoklu\u011funu telafi etmek<\/strong>. Marka, s\u00fcr\u00fcc\u00fcy\u00fc geleneksel bir Ferrari'ninki kadar yo\u011fun bir s\u00fcr\u00fc\u015f deneyimine s\u00fcr\u00fckleyen akustik bir atmosfer yaratmak i\u00e7in yenilik\u00e7i ses \u00e7\u00f6z\u00fcmlerine g\u00fcveniyor.<\/p>\n\n\n\n

Marka ara\u015ft\u0131rma ve geli\u015ftirmeye b\u00fcy\u00fck yat\u0131r\u0131m yapt\u0131<\/strong> Elektrikli modellerinin Ar-Ge maliyetleri, bir \u00f6nceki y\u0131l 628 milyon Avro iken, 2024'\u00fcn ilk dokuz ay\u0131nda 647 milyon Avro'ya ula\u015ft\u0131. \"Artan miktarlarda Ar-Ge, elektrikli ara\u00e7lar\u0131n ve otonom s\u00fcr\u00fc\u015f\u00fcn geli\u015ftirilmesine ayr\u0131l\u0131rken, di\u011fer fonlar da ara\u00e7 g\u00fcvenli\u011fini iyile\u015ftirmek i\u00e7in kullan\u0131l\u0131yor.\"<\/p>\n\n\n\n

Elektrifikasyonun zorluklar\u0131: olas\u0131 bir ba\u015far\u0131s\u0131zl\u0131k m\u0131?<\/h2>\n\n\n\n

Ferrari'nin belirtti\u011fi t\u00fcm hedeflere ra\u011fmen, zorluk hala \u00fcrk\u00fct\u00fcc\u00fc. Ll\u00fcks ve spor elektrikli otomobil pazar\u0131<\/strong> hala nispeten yenidir ve ac\u0131mas\u0131z oldu\u011funu kan\u0131tlayabilir<\/strong>. Maserati, Folgore serisi ile umdu\u011fu sonu\u00e7lar\u0131 elde edemedi. elektri\u0307kli\u0307 suv'unun fi\u0307yatini d\u00fc\u015f\u00fcrd\u00fc<\/a>ve Lamborghini, ki ilk elektrikli modelini 2029 y\u0131l\u0131na erteliyor<\/a>\u015eirket pazar\u0131n hen\u00fcz haz\u0131r olmad\u0131\u011f\u0131na inan\u0131yor. Farkl\u0131 bir not olarak, hem i\u00e7ten yanmal\u0131 hem de elektrikli versiyonlarda 33 adetlik s\u0131n\u0131rl\u0131 say\u0131da mevcut olan \u00e7ok \u00f6zel Alfa Romeo 33 Stradale'nin t\u00fckendi\u011fi s\u00f6yleniyor. sadece bir veya iki elektrikli ara\u00e7<\/a>. Pazar zor ve Ferrari de elektrikli modeli t\u00fcketici beklentilerini kar\u015f\u0131lamazsa kendisini benzer bir konumda bulabilir.<\/p>\n\n\n\n

Ferrari'nin ba\u015far\u0131l\u0131 elektrifikasyonu onu yeni bir \u00f6l\u00e7\u00fct<\/strong> \u00fcst s\u0131n\u0131f elektrikli ara\u00e7 pazar\u0131n\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131 elinde tutuyor, ancak bu kumar\u0131n ba\u015far\u0131s\u0131z olmas\u0131 halinde ilk ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 i\u015faretleyin<\/strong>\u015eirketin hedefleri sorgulanmaya ba\u015fland\u0131. Ferrari, 2025'in ikinci yar\u0131s\u0131nda, Sermaye Piyasalar\u0131 G\u00fcn\u00fc olarak bilinen ve \u015f\u00fcphesiz gelecekteki elektrikli \u00fcr\u00fcn yelpazesi hakk\u0131nda daha fazla bilgi i\u00e7erecek olan \u00f6n\u00fcm\u00fczdeki y\u0131llar i\u00e7in yeni stratejik plan\u0131n\u0131 sunacak.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-35666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari \u00e9lectrique : le plus grand challenge qui pourrait aussi \u00eatre le premier \u00e9chec de la marque - 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