{"id":35590,"date":"2024-12-17T11:48:35","date_gmt":"2024-12-17T10:48:35","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35590"},"modified":"2024-12-17T11:57:53","modified_gmt":"2024-12-17T10:57:53","slug":"maserati-markanin-gelecegi%cc%87-uzeri%cc%87nde-beli%cc%87rleyi%cc%87ci%cc%87-etki%cc%87si%cc%87-olacak-4-onemli%cc%87-karar","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/maserati\/maserati-ces-4-grandes-decisions-qui-auront-un-impact-decisif-sur-lavenir-de-la-marque\/","title":{"rendered":"Maserati: Markan\u0131n gelece\u011fi \u00fczerinde belirleyici etkisi olacak 4 \u00f6nemli karar"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Trident markas\u0131 Maserati<\/a> \u00e7ok \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131ndad\u0131r.<\/strong> Stellantis'in himayesinde ge\u00e7en d\u00f6rt y\u0131l\u0131n ard\u0131ndan, sonu\u00e7lar endi\u0307\u015fe veri\u0307ci\u0307<\/strong> i\u00e7in sat\u0131\u015f rakamlar\u0131 serbest d\u00fc\u015f\u00fc\u015fte<\/a>ve bayi\u0307ler kapilarini kapatiyor<\/a> ve 2027'ye kadar yeni modellerin olmayaca\u011f\u0131 belirsiz bir gelecek. Yeni modelin geli\u015fi Santo Ficili Maserati'nin yeni CEO'su olarak atand\u0131<\/a>sonra Stellantis'in eski CEO'su Carlos Tavares'in ayr\u0131l\u0131\u015f\u0131<\/a>, yer \u0130talyan markas\u0131, gelece\u011fi \u00fczerinde belirleyici bir etkiye sahip olacak stratejik se\u00e7imlerle kar\u015f\u0131 kar\u015f\u0131ya.<\/strong><\/p>\n\n\n\n

1. Platform<\/h2>\n\n\n\n
\"platform-stla-large\"
STLA B\u00fcy\u00fck platform<\/figcaption><\/figure>\n\n\n\n

PSA ile birle\u015fmeden \u00f6nce, FCA MC20, Grecale, Granturismo ve Grancabrio gibi amiral gemisi modelleri geli\u015ftirmeye ba\u015flam\u0131\u015ft\u0131.<\/strong>. \u015eu anda mevcut olan bu otomobiller \u00f6zel platformlara dayanmaktad\u0131r. \u00d6rne\u011fin MC20, \u00f6zel bir karbon monokoktan yararlan\u0131rken, di\u011fer modeller Giorgio-evo platformu,<\/strong> Bu da Folgore modelleri i\u00e7in 100 adet % elektrikli motorun d\u00fc\u015f\u00fcn\u00fclmesini m\u00fcmk\u00fcn k\u0131l\u0131yor.<\/p>\n\n\n\n

Bununla birlikte, Stellantis'in entegrasyonu ile \u00f6nemli bir hedef platformlar\u0131n rasyonalizasyonu<\/strong>ve Maserati'nin \u00fcst s\u0131n\u0131f modellerinin gelece\u011fi STLA Large platformu<\/a>. Ba\u015flang\u0131\u00e7ta planlanm\u0131\u015f olmas\u0131na ra\u011fmen, STLA Large'a ta\u015f\u0131nma ertelendi ve yakla\u015f\u0131k bir y\u0131l \u00f6nce Maserati bu konuda hen\u00fcz kesin bir karar almam\u0131\u015ft\u0131.<\/a>.<\/p>\n\n\n\n

\u0130kilem \u00e7ok a\u00e7\u0131k: Maserati \u00f6zel Giorgio-evo platformlar\u0131na devam ediyor<\/strong>\u015fimdi elektrikli motorlarla uyumlu, yoksa STLA Large gibi Stellantis grubundaki di\u011fer markalarla ortak bir platformu payla\u015fmay\u0131 m\u0131 tercih ediyor?<\/strong> Bir yandan, Maserati \u00f6zel platformlar\u0131yla ba\u011f\u0131ms\u0131zl\u0131ktan yararlan\u0131yor, ancak bu daha y\u00fcksek \u00fcretim, bak\u0131m ve geli\u015ftirme maliyetleri anlam\u0131na geliyor. \u00d6te yandan, bir platformun payla\u015f\u0131lmas\u0131 bu maliyetleri azaltacak, ancak Giorgio-evo ile ayn\u0131 dinamizmi garanti etmeyecektir. Porsche ve Audi \u00e7izgisinde, baz\u0131 modeller i\u00e7in ortak platformlar (Taycan ve Audi A6 i\u00e7in kullan\u0131lan PPE platformu gibi) ve di\u011ferleri i\u00e7in \u00f6zel platformlar (911 veya 718 gibi) i\u00e7eren hibrit bir model de \u00f6ng\u00f6r\u00fclm\u00fc\u015ft\u00fcr. Santo Ficili ayr\u0131ca Alfa Romeo ve Maserati aras\u0131ndaki potansiyel sinerjiden de bahsetti, bu se\u00e7ene\u011fin g\u00f6z ard\u0131 edilmedi\u011fini g\u00f6stermektedir<\/a>.<\/p>\n\n\n\n

2. Motorlar<\/h2>\n\n\n\n
\"\"
3.0L V6 Nettuno motor<\/figcaption><\/figure>\n\n\n\n

Birka\u00e7 y\u0131l \u00f6ncesine kadar Ghibli, Quattroporte ve Levante gibi Maserati'ler performans, s\u00fcr\u00fc\u015f keyfi ve sesin garantisi olan Ferrari V6 ve V8 motorlar\u0131ndan g\u00fc\u00e7 al\u0131yordu. Ancak FCA d\u00f6neminde Ferrari ile olan s\u00f6zle\u015fmenin feshedilmesinden bu yana Maserati, 2.9 litrelik Alfa Romeo V6'dan t\u00fcretilen kendi motoru Nettuno V6 ile kendini yeniden ke\u015ffetmek zorunda kald\u0131. Stellantis'in kurulu\u015fundan bu yana strateji de\u011fi\u015fti: Maserati art\u0131k 100 % elektrikli bir marka haline gelmeli<\/a>.<\/p>\n\n\n\n

Elektrik enerjisine ge\u00e7i\u015f bir\u00e7ok merakl\u0131 i\u00e7in s\u00fcrpriz oldu.<\/strong>Maserati'lerin \u00e7ekicili\u011finin b\u00fcy\u00fck bir k\u0131sm\u0131 motorlar\u0131 ve onunla ili\u015fkili sesiydi. Maserati'nin yeni elektrikli modelleri fena olmasa da, pek \u00e7ok ki\u015finin kar\u015f\u0131 konulmaz buldu\u011fu varolu\u015f nedenini kaybetti. Art\u0131, elektri\u0307kli\u0307 ara\u00e7larin kalinti de\u011feri\u0307 endi\u0307\u015fe kayna\u011fi olmaya devam edi\u0307yor<\/strong>. Bug\u00fcn Maserati, Lotus gibi i\u00e7ten yanmal\u0131 motorlar\u0131 terk etme karar\u0131ndan geri ad\u0131m atan di\u011fer markalar\u0131n teredd\u00fctlerine ra\u011fmen 100 % elektrikli yola girip girmeyece\u011fine karar vermelidir. Buna kar\u015f\u0131l\u0131k Porsche, McLaren, Ferrari ve Lamborghini gibi markalar i\u00e7ten yanmal\u0131 motor alternatifleri sunmaya devam ediyor.<\/p>\n\n\n\n

Maserati ayr\u0131ca hibrit g\u00fc\u00e7 aktarma organlar\u0131na yat\u0131r\u0131m yaparak kumar oynamak<\/strong>GME T6 PHEV ve V6 PHEV versiyonlar\u0131, bu t\u00fcr bir motorla birlikte gelen ses ile m\u00fc\u015fterilere elektrikli ara\u00e7lara bir alternatif sunuyor.<\/p>\n\n\n\n

3. Fiyat listesi<\/h2>\n\n\n\n

FCA-Stellantis birle\u015fmesinin ilk sonu\u00e7lar\u0131ndan biri Maserati'ninkiler de dahil olmak \u00fczere \u0130talyan modellerinde fiyat art\u0131\u015flar\u0131<\/strong>. Piyasaya s\u00fcr\u00fcl\u00fcr s\u00fcr\u00fclmez MC20'nin \u00e7ok pahal\u0131 oldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc ve bu d\u00fc\u015f\u00fcnce daha sonra Grecale, Granturismo ve Grancabrio i\u00e7in de tekrarland\u0131. Olumsuz geri bildirimlere ra\u011fmen Stellantis fiyat politikas\u0131nda \u0131srar etti. Bug\u00fcn, modellerini daha y\u00fcksek fiyatlardan sat\u0131n alan bayileri \u00fczme riski olmadan fiyatlar\u0131 d\u00fc\u015f\u00fcrmek zordur.<\/p>\n\n\n\n

Bununla birlikte, \u015funu g\u00f6rebiliriz Maserati Grecale Folgore 2025'i do\u011fru fiyatland\u0131rd\u0131<\/a>Bu e\u011filimin son \u00f6rne\u011fi, piyasa beklentilerine daha uygun g\u00f6r\u00fcnen bir d\u00fc\u015f\u00fc\u015fle yeni \"B\" markas\u0131d\u0131r. Son \u00f6rnek iseMaserati GT2 Stradale 350.000 Avro'dan ba\u015fl\u0131yor<\/strong> Lamborghini Huracan STO 2020'de 320.000 Avro'ya ve Porsche GT3 RS 250.000 Avro'ya sat\u0131ld\u0131. Gelecekteki modelleri i\u00e7in, Maserati'nin daha ger\u00e7ek\u00e7i olmas\u0131 ve gururunun kendisini y\u00f6nlendirmesine izin vermemesi gerekecek.<\/strong> Rekabet g\u00fcc\u00fcn\u00fc yeniden kazanmak i\u00e7in ayn\u0131 \u00f6zelliklere sahip do\u011frudan rakiplerin fiyatlar\u0131yla e\u015fle\u015fmek \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n

4. Menzil<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Maserati'nin FCA alt\u0131nda zaten eksik olan \u00fcr\u00fcn yelpazesi \u015fu anda yetersiz kalmaktad\u0131r. 2013 y\u0131l\u0131nda Ghibli ve Quattroporte'nin, 2016 y\u0131l\u0131nda da Levante'nin piyasaya s\u00fcr\u00fclmesinden bu yana Maserati \u00fcr\u00fcn gam\u0131n\u0131 yenilemedi. Stellantis, FCA d\u00f6neminde geli\u015ftirilmeye ba\u015flanm\u0131\u015f olan MC20, Grecale, Granturismo ve Grancabrio modellerini biraz gecikmeli olarak piyasaya s\u00fcrd\u00fc. Bu arada, MC20 ve onun d\u0131\u015f\u0131nda MC25 ile evrim<\/a> olmas\u0131 gereken bir \u015fey, Maserati'nin \u00fcr\u00fcn yelpazesi rekabet\u00e7i yeniliklerden yoksundur.<\/strong><\/p>\n\n\n\n

Maserati gelecekte ger\u00e7ekten ba\u015far\u0131l\u0131 olmak istiyorsa, \u00fcr\u00fcn yelpazesini h\u0131zla geni\u015fletmek zorunda kalacakt\u0131r. Neden Porsche'nin stratejisinden ilham alm\u0131yorsunuz?<\/strong> \u0130ki ki\u015filik bir coup\u00e9 (Alfieri), imaj i\u00e7in bir s\u00fcper otomobil, Grecale gibi bir SUV, b\u00fcy\u00fck bir Levante SUV ve Quattroporte sedan gibi \u00e7e\u015fitlendirilmi\u015f modellerle Maserati kendisini d\u00fcnyan\u0131n \u00f6nde gelen otomobil \u00fcreticilerinden biri olarak kabul ettirebilir. sa\u011flam, tutarl\u0131 bir \u00fcr\u00fcn yelpazesi<\/strong>. O zaman, Lamborghini gibi, ak\u0131ll\u0131ca olacakt\u0131r bu modelleri d\u00fczenli olarak g\u00fcncellemek<\/strong> URUS SE, URUS Performante, URUS S, vb. gibi \u00f6zel versiyonlarla, son on y\u0131lda bo\u011fa markas\u0131 i\u00e7in iyi i\u015fleyen bir re\u00e7ete, katalo\u011funda sadece \u00fc\u00e7 model var.<\/p>\n\n\n\n

Maserati'nin yeni y\u00f6netim ekibine b\u00fcy\u00fck sorumluluk d\u00fc\u015f\u00fcyor<\/h2>\n\n\n\n

Maserati bir kez daha kendini tarihinin \u00e7ok \u00f6nemli bir noktas\u0131nda buluyor.<\/strong> \u00d6n\u00fcm\u00fczdeki haftalarda ve aylarda al\u0131nacak ve a\u00e7\u0131klanacak kararlar sadece hayatta kalmas\u0131n\u0131 de\u011fil, ayn\u0131 zamanda pazara geri d\u00f6n\u00fc\u015f\u00fcn\u00fc de belirleyecek. 2024 y\u0131l\u0131n\u0131n sonuna yakla\u015f\u0131rken Maserati, Stellantis'in do\u011fumundan bu yana 4 y\u0131l kaybetmi\u015f gibi hissediyor. Umal\u0131m ki 2028'de marka yeniden her zaman oldu\u011fu gibi bir ikon haline gelsin.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":35591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-35590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati : ces 4 grandes d\u00e9cisions qui auront un impact d\u00e9cisif sur l'avenir de la marque - ItalPassion<\/title>\n<meta name=\"description\" content=\"La marque au trident Maserati se trouve \u00e0 un tournant plus que d\u00e9cisif. 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