{"id":35553,"date":"2024-12-13T21:33:14","date_gmt":"2024-12-13T20:33:14","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35553"},"modified":"2024-12-13T21:33:16","modified_gmt":"2024-12-13T20:33:16","slug":"maserati-yeni%cc%87-daha-yapilandirilmis-ve-guclu-bi%cc%87r-urun-plani","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/maserati\/maserati-un-nouveau-plan-produit-plus-structure-et-percutant\/","title":{"rendered":"Maserati: yeni bir \"daha yap\u0131land\u0131r\u0131lm\u0131\u015f ve etkili\" \u00fcr\u00fcn plan\u0131"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Vous n’\u00eates pas sans savoir que Maserati<\/a> traverse des eaux troubles depuis plusieurs ann\u00e9es, avec des ventes en d\u00e9clin et une pr\u00e9sence de plus en plus discr\u00e8te sur le march\u00e9 du luxe.<\/strong> Cependant, la marque italienne s\u2019appr\u00eaterait enfin \u00e0 d\u00e9voiler un nouveau plan produit \u00ab plus structur\u00e9 et percutant \u00bb<\/strong> selon les mots de Jean-Philippe Imparato, le nouveau CEO de Stellantis Europe. <\/p>\n\n\n\n

Maserati m\u00e9rite un plan \u00e0 part enti\u00e8re<\/h2>\n\n\n\n

Jean-Philippe Imparato, qui conna\u00eet bien le secteur automobile, notamment pour avoir dirig\u00e9 Alfa Romeo, a confirm\u00e9 que Maserati m\u00e9ritait un plan \u00e0 part enti\u00e8re. <\/strong>\u00ab Maserati m\u00e9rite son propre plan industriel […] le plan sera l\u00e0, mais pas maintenant. Nous en reparlerons plus tard, mais il viendra le plus t\u00f4t possible \u00bb, a-t-il pr\u00e9cis\u00e9 lors d\u2019une rencontre avec les syndicats \u00e0 Turin.<\/p>\n\n\n\n

Le nouveau plan est entre les mains de Santo Ficili, le nouveau de Maserati et d’Alfa Romeo depuis quelques mois<\/a>. Lors du Mondial de l’Automobile de Paris, Ficili avait expos\u00e9 ses premi\u00e8res orientations pour l’avenir de Maserati, soulignant l’importance du retour de la marque au segment du luxe. <\/strong>\u00ab Maserati doit revenir l\u00e0 o\u00f9 elle m\u00e9rite d\u2019\u00eatre : dans le luxe \u00bb, a-t-il d\u00e9clar\u00e9.<\/p>\n\n\n\n

La situation actuelle de Maserati est toujours pr\u00e9occupante<\/h2>\n\n\n\n

La fin de la production de mod\u00e8les embl\u00e9matiques comme la Ghibli, la Quattroporte et le Levante a laiss\u00e9 un vide dans la gamme. Bien que la MC20 soit le mod\u00e8le phare de la marque, elle n\u2019a pas suffi \u00e0 relancer les ventes. En 2024, Maserati continue de lutter avec des r\u00e9sultats financiers n\u00e9gatifs<\/a> et de nombreuses concessions ferm\u00e9es<\/a>, notamment en France. La marque est en d\u00e9ficit, une situation qui n\u2019est plus viable \u00e0 long terme.<\/p>\n\n\n\n

Le marketing est un autre domaine o\u00f9 Ficili a reconnu qu’un redressement \u00e9tait n\u00e9cessaire<\/strong>. Selon lui, \u00ab si le marketing \u00e9choue, les ventes et les r\u00e9sultats \u00e9conomiques suivent \u00bb. Un travail sur le positionnement, la tarification et l\u2019engagement des concessionnaires semble \u00eatre au programme pour revitaliser Maserati.<\/p>\n\n\n\n

Quand sera pr\u00e9sent\u00e9 ce nouveau plan ?<\/h2>\n\n\n\n
\"maserati-electrique-2023\"
Dernier plan produit Maserati pr\u00e9sent\u00e9 il y a un an<\/figcaption><\/figure>\n\n\n\n

Le dernier plan produit de Maserati, pr\u00e9sent\u00e9 il y a un an<\/a>, pr\u00e9voyait des mod\u00e8les importants pour l\u2019avenir, dont une nouvelle version du Levante pour 2027, ainsi qu\u2019une Quattroporte pour 2028. Mais c’est loin et insuffisant. Au plus t\u00f4t, une nouvelle MC20 Folgore dont plusieurs sources nous disent qu’elle pourrait ne jamais voir le jour. Quand sera pr\u00e9sent\u00e9 le nouveau plan produit \u00ab structur\u00e9 et percutant \u00bb ?<\/strong> Le plus t\u00f4t possible, a annonc\u00e9 Jean-Philippe Imparato. Cela pourrait \u00eatre d\u00e9but f\u00e9vrier 2025<\/strong>, \u00e0 l’occasion de la pr\u00e9sentation des r\u00e9sultats 2024 du groupe Stellantis, ou alors lors d’un \u00e9v\u00e9nemen<\/strong>t d\u00e9di\u00e9 puisque la marque \u00ab\u00a0m\u00e9rite son propre plan industriel\u00a0\u00bb si on prend au mot le dirigeant de Stellantis Europe. <\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":35554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-35553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati : un nouveau plan produit "plus structur\u00e9 et percutant" - 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