{"id":35070,"date":"2024-11-16T20:29:18","date_gmt":"2024-11-16T19:29:18","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35070"},"modified":"2024-11-16T20:29:20","modified_gmt":"2024-11-16T19:29:20","slug":"dalfa-romeonun-yeni%cc%87-ceosu-33-stradaleden-sorumlu-ki%cc%87si%cc%87yi%cc%87-marka-i%cc%87leti%cc%87si%cc%87mi%cc%87-baskani-olarak-atadi","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/alfa-romeo\/le-nouveau-ceo-dalfa-romeo-nomme-le-responsable-de-la-33-stradale-a-la-tete-de-la-communication-de-la-marque\/","title":{"rendered":"Alfa Romeo'nun yeni CEO'su 33 Stradale'den sorumlu ki\u015fiyi marka ileti\u015fiminin ba\u015f\u0131na atad\u0131"},"content":{"rendered":"

Santo Ficili, k\u0131sa s\u00fcre \u00f6nce Alfa Romeo ve Maserati markalar\u0131n\u0131n CEO'su olarak atand\u0131<\/a>, i\u00e7in pazarlama ve ileti\u015fimin ba\u015f\u0131na Cristiano Fiorio'yu se\u00e7ti.Alfa Romeo<\/a> k\u00fcresel \u00f6l\u00e7ekte.<\/strong> Bu stratejik se\u00e7im, markan\u0131n a\u015fa\u011f\u0131daki gibi sembolik projelerle ba\u015flat\u0131lan yenilenmeye verdi\u011fi \u00f6nemi vurgulamaktad\u0131r 33 Stradale<\/a>. Bu atamaya ve Fiorio'nun kariyerine bir bak\u0131\u015f.<\/p>\n\n\n\n

Alfa Romeo'nun vizyonunu desteklemek i\u00e7in stratejik bir se\u00e7im<\/h2>\n\n\n\n

Alfa Romeo'da k\u00fcresel ileti\u015fimin dizginlerini devral\u0131yorCristiano Fiorio'ya \u00f6nemli bir g\u00f6rev verildi: markan\u0131n uluslararas\u0131 imaj\u0131n\u0131 g\u00fc\u00e7lendirirken gelecekteki modeller i\u00e7in zemin haz\u0131rlamak.<\/strong> Onun atanmas\u0131 tesad\u00fcf de\u011fildir.<\/p>\n\n\n\n

Cristiano Fiorio otomobil d\u00fcnyas\u0131nda acemi de\u011fil<\/strong>. Stellantis'teki ve daha \u00f6nce Fiat Chrysler Automobiles'deki (FCA) kariyeri, y\u0131llar i\u00e7inde olu\u015fturdu\u011fu pazarlama ve ileti\u015fim uzmanl\u0131\u011f\u0131n\u0131 kan\u0131tlamaktad\u0131r. 2013 y\u0131l\u0131ndan bu yana Grup i\u00e7in Markalar Aras\u0131 \u0130leti\u015fim Hizmetleri Ba\u015fkan\u0131 ve Marka Tan\u0131t\u0131m Ba\u015fkan\u0131 gibi stratejik pozisyonlarda g\u00f6rev alm\u0131\u015ft\u0131r. Ayr\u0131ca elektrikli Fiat 500 gibi b\u00fcy\u00fck lansmanlar\u0131 da y\u00f6netmi\u015ftir,<\/strong> ve 2021'de Alfa Romeo Racing F1 program\u0131n\u0131n sorumlulu\u011funu \u00fcstlenecek.<\/p>\n\n\n\n

33 Stradale: Alfa Romeo i\u00e7in bir amiral gemisi projesi ve yeni bir d\u00f6nem<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Fiorio'nun atanmas\u0131 Alfa Romeo i\u00e7in bir yenilenme d\u00f6nemine denk geliyor. Bir y\u0131l \u00f6nce tan\u0131t\u0131lan ve Fiorio taraf\u0131ndan y\u00f6netilen bir proje olan 33 Stradale, bu yeni d\u00f6nemin sembol\u00fc oldu. 1960'lar\u0131n efsanevi Tipo 33'\u00fcnden esinlenen bu s\u00fcper otomobil, \u015fehvetli tasar\u0131m\u0131 ve ola\u011fan\u00fcst\u00fc performans\u0131 bir araya getiriyor. <\/p>\n\n\n\n

33 Stradale projesinin ba\u015f\u0131nda bulunan Fiorio, ge\u00e7mi\u015fin bir ikonuna yeni bir soluk getirerek Alfa Romeo'nun 50 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcrenin ard\u0131ndan \u0131smarlama ara\u00e7 d\u00fcnyas\u0131na d\u00f6n\u00fc\u015f\u00fcn\u00fc simgeliyor. Ger\u00e7ek bir otomotiv ba\u015fyap\u0131t\u0131 olan 33 Stradale, \u0130talyan tasar\u0131m\u0131n\u0131n m\u00fckemmelli\u011fini simgelemektedir. Bu s\u00fcper otomobil ile, Fiorio, Alfa Romeo'nun en b\u00fcy\u00fck l\u00fcks markalarla rekabet edebilece\u011fini g\u00f6stermi\u015ftir,<\/strong> benzersiz DNA's\u0131n\u0131 koruyarak.<\/p>\n\n\n\n

Alfa Romeo'nun gelece\u011finde kilit bir rol<\/strong><\/h2>\n\n\n\n

K\u00fcresel ileti\u015fimi Cristiano Fiorio'ya emanet ederek, Santo Ficili, insanlar\u0131 Alfa Romeo'nun vizyonu etraf\u0131nda birle\u015ftirebilecek bir adama g\u00fcveniyor.<\/strong> Tam bir d\u00f6n\u00fc\u015f\u00fcm ge\u00e7iren bir \u00fcr\u00fcn yelpazesi ile yeni Junior<\/a> ve gelecek y\u0131l Stelvio SUV'un piyasaya s\u00fcr\u00fclmesiyle birlikte, bahisler y\u00fcksek: markan\u0131n d\u00fcnya pazarlar\u0131ndaki cazibesini art\u0131r\u0131rken, premium bir \u00fcretici olarak imaj\u0131n\u0131 geli\u015ftirmek.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":35071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-35070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLe nouveau CEO d'Alfa Romeo nomme le responsable de la 33 Stradale \u00e0 la t\u00eate de la communication de la marque - 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