{"id":35059,"date":"2024-11-15T11:55:32","date_gmt":"2024-11-15T10:55:32","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35059"},"modified":"2024-11-15T12:11:17","modified_gmt":"2024-11-15T11:11:17","slug":"maserati%cc%87-abdyi%cc%87-geri%cc%87-kazanmak-i%cc%87ci%cc%87n-eski%cc%87-calisanlarini-geri%cc%87-cagiriyor","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/maserati\/maserati-rappelle-danciens-employes-pour-reconquerir-les-etats-unis\/","title":{"rendered":"Maserati ABD'yi geri kazanmak i\u00e7in eski \u00e7al\u0131\u015fanlar\u0131n\u0131 geri \u00e7a\u011f\u0131r\u0131yor"},"content":{"rendered":"

Maserati<\/a> b\u00fcy\u00fck bir de\u011fi\u015fimin ortas\u0131nda ve hen\u00fcz son s\u00f6z\u00fcn\u00fc s\u00f6ylemedi. B\u00fcy\u00fck zorluklarla kar\u015f\u0131 kar\u015f\u0131ya kalan \u0130talyan marka, Trident ile yoluna devam etmeye \u00e7al\u0131\u015f\u0131yor en b\u00fcy\u00fck pazar\u0131 olan Amerika Birle\u015fik Devletleri'nde. <\/strong>Y\u00f6netiminde Santo Ficili, k\u0131sa s\u00fcre \u00f6nce Alfa Romeo ve Maserati'nin CEO'su olarak atand\u0131<\/a>Markan\u0131n stratejisinde bir yenilenme r\u00fczg\u00e2r\u0131 esiyor. Buna \u015funlar dahildir Maserati d\u00fcnyas\u0131ndan iki tan\u0131d\u0131k y\u00fcz\u00fcn d\u00f6n\u00fc\u015f\u00fc: Andrea Soriani ve Nicole Longhini-McElroy.<\/strong><\/p>\n\n\n\n

Maserati i\u00e7in \u00e7ok \u00f6nemli bir ABD pazar\u0131<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Amerika Birle\u015fik Devletleri Maserati i\u00e7in stratejik bir \u00f6neme sahiptir. Bu pazar y\u0131llard\u0131r markan\u0131n d\u00fcnya \u00e7ap\u0131ndaki sat\u0131\u015flar\u0131nda \u0130talya'n\u0131n \u00e7ok \u00f6n\u00fcnde yer al\u0131yor. 2023 y\u0131l\u0131nda sat\u0131lan 7.697 ara\u00e7 ve 2024'\u00fcn ilk yar\u0131s\u0131nda sat\u0131lan 3.000'den fazla ara\u00e7 ile, ABD pazar\u0131 bir \u00f6ncelik olmaya devam etmektedir, <\/strong>ra\u011fmen rakamlardaki son d\u00fc\u015f\u00fc\u015f.<\/a> Bu \u00e7er\u00e7evede Maserati, h\u0131zl\u0131 ve etkili bir yeniden lansman hedefliyor.<\/p>\n\n\n\n

Kilit isimlerin d\u00f6n\u00fc\u015f\u00fc<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Bu yenilenmeyi d\u00fczenlemek i\u00e7in Santo Ficili \u015fu \u00e7a\u011fr\u0131da bulundu Maserati'nin ve l\u00fcks otomobil end\u00fcstrisinin i\u00e7ini d\u0131\u015f\u0131n\u0131 bilen iki simgesel fig\u00fcr: Andrea Soriani ve Nicole Longhini-McElroy.<\/strong><\/p>\n\n\n\n

    \n
  • Andrea Soriani<\/strong>Maserati Kuzey Amerika'n\u0131n yeni Genel M\u00fcd\u00fcr\u00fc, markan\u0131n tarihine \u015fimdiden damgas\u0131n\u0131 vurdu. Maserati'nin 2006-2017 y\u0131llar\u0131 aras\u0131nda pazarlama m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc yapan yeni Genel M\u00fcd\u00fcr, markan\u0131n Kuzey Amerika'daki geni\u015flemesinde \u00f6nemli bir rol oynad\u0131. O zamandan bu yana TAG Heuer ve Lucid Motors gibi prestijli markalarda uzmanl\u0131\u011f\u0131n\u0131 geli\u015ftirdi ve burada uluslararas\u0131 ekiplere liderlik ederek elektrikli l\u00fcks ara\u00e7lar i\u00e7in yenilik\u00e7i stratejiler geli\u015ftirdi.<\/li>\n\n\n\n
  • Nicole Longhini-McElroy<\/strong>Kuzey Amerika b\u00f6lgesinin yeni Pazarlama Direkt\u00f6r\u00fc, 2011'den 2017'ye kadar FCA'da (Stellantis'ten \u00f6nce Maserati'nin sahibi) uzun bir ge\u00e7mi\u015fe sahip. RECARO Automotive ve General Motors'daki kapsaml\u0131 deneyimiyle, Porsche gibi rakipler kar\u015f\u0131s\u0131nda Maserati'yi yeniden konumland\u0131rmak i\u00e7in gerekli olan pazarlama, markala\u015fma ve \u00fcr\u00fcn geli\u015ftirme konular\u0131nda kapsaml\u0131 bir anlay\u0131\u015fa sahip.<\/li>\n<\/ul>\n\n\n\n

    \u0130ddial\u0131 bir kurtarma stratejisi<\/h2>\n\n\n
    \n
    \"\"<\/figure>\n<\/div>\n\n\n

    K\u00f6klerimize d\u00f6n\u00fc\u015f sadece i\u015fe al\u0131mlarla s\u0131n\u0131rl\u0131 de\u011fil. Santo Ficili, Maserati'yi Amerika'da yeniden ba\u015flatmak i\u00e7in k\u00fcresel bir stratejiye g\u00fcveniyor:<\/p>\n\n\n\n

      \n
    1. Marka imaj\u0131n\u0131n g\u00fc\u00e7lendirilmesi:<\/strong> Andrea Soriani ve Nicole Longhini-McElroy, Maserati'nin miras\u0131na sayg\u0131 g\u00f6stererek imaj\u0131n\u0131n modernle\u015ftirilmesine uzmanl\u0131klar\u0131yla katk\u0131da bulunacaklar. Ama\u00e7, l\u00fcks ve teknoloji arayan m\u00fc\u015fterilerle daha iyi ba\u011flant\u0131 kurmak.<\/li>\n\n\n\n
    2. Menzilin optimize edilmesi :<\/strong> Ghibli ve Quattroporte'nin \u00fcretiminin sona ermesinin ard\u0131ndan s\u0131n\u0131rl\u0131 bir \u00fcr\u00fcn yelpazesine sahip olan Maserati'nin \u00fcr\u00fcn yelpazesindeki bo\u015fluklar\u0131 doldurmas\u0131 gerekiyor. Ba\u015fta elektrikli olanlar olmak \u00fczere yeni bir ara\u00e7 \u00e7a\u011f\u0131n\u0131n ba\u015flat\u0131lmas\u0131 \u00e7ok \u00f6nemlidir.<\/li>\n\n\n\n
    3. Bayi ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n art\u0131r\u0131lmas\u0131:<\/strong> Maserati, daha iyi bir m\u00fc\u015fteri deneyimi sa\u011flamak ve sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in Kuzey Amerika bayileriyle ili\u015fkilerini yo\u011funla\u015ft\u0131rmay\u0131 planl\u0131yor.<\/li>\n\n\n\n
    4. Dijital ve inovasyona odaklan\u0131n:<\/strong> Andrea Soriani'nin elektrikli ara\u00e7larda \u00f6nc\u00fc olan Lucid Motors'daki deneyimi ve Nicole Longhini-McElroy'un dijital strateji alan\u0131ndaki deneyimi, Maserati'nin elektrifikasyon \u00e7a\u011f\u0131n\u0131 daha iyi y\u00f6netmesine yard\u0131mc\u0131 olacakt\u0131r.<\/li>\n<\/ol>\n\n\n\n

      Muazzam ama a\u015f\u0131lamaz olmayan bir zorluk<\/h2>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      Maserati bir yol ayr\u0131m\u0131nda. Serbest d\u00fc\u015f\u00fc\u015fteki gelirler ve biriken zararlar nedeniyle bask\u0131 \u00e7ok b\u00fcy\u00fck. Ancak, bask\u0131 devam ediyor, markanin ge\u00e7mi\u0307\u015fi\u0307 esnekli\u0307k d\u00f6nemleri\u0307yle noktalanmi\u015ftir. <\/strong>Santo Ficili'nin atanmas\u0131 ve deneyimli eski \u00e7al\u0131\u015fanlar\u0131n geri \u00e7a\u011fr\u0131lmas\u0131, Maserati'nin ba\u015far\u0131ya d\u00f6nme kararl\u0131l\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. D\u00fcnyan\u0131n en b\u00fcy\u00fck pazar\u0131 olan Amerika Birle\u015fik Devletleri, r\u00f6nesans i\u00e7in verimli bir zemin olmaya devam ediyor. <\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":35061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-35059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati rappelle d'anciens employ\u00e9s pour reconqu\u00e9rir les \u00c9tats-Unis - ItalPassion<\/title>\n<meta name=\"description\" content=\"Maserati est en pleine transition et n\u2019a pas dit son dernier mot. 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