{"id":34969,"date":"2024-11-06T11:13:48","date_gmt":"2024-11-06T10:13:48","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34969"},"modified":"2024-11-06T11:13:50","modified_gmt":"2024-11-06T10:13:50","slug":"maserati%cc%87-yarisa-geri%cc%87-donmek-i%cc%87ci%cc%87n-otomobi%cc%87lleri%cc%87ni%cc%87n-fi%cc%87yatlarini-dusurmeye-hazir","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/maserati\/maserati-pret-a-baisser-le-prix-de-ses-voitures-pour-revenir-dans-la-course\/","title":{"rendered":"Maserati yar\u0131\u015fa geri d\u00f6nmek i\u00e7in otomobillerinin fiyat\u0131n\u0131 d\u00fc\u015f\u00fcrmeye haz\u0131r m\u0131?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Marka Maserati<\/a>\u0130talyan zarafetinin ve l\u00fcks turizminin simgesi, zor g\u00fcnler ge\u00e7iriyor. ile sat\u0131\u015flar serbest d\u00fc\u015f\u00fc\u015fte ve ciroda dramatik bir d\u00fc\u015f\u00fc\u015f<\/a>2024'\u00fcn ilk dokuz ay\u0131nda sat\u0131\u015flar\u0131n 58 % azalmas\u0131yla, trident \u00fcreticisinin durumu k\u00f6t\u00fcle\u015fmeye devam ediyor. Bu krizle kar\u015f\u0131 kar\u015f\u0131ya kalan, Stellantis CEO'su Carlos Tavares, Maserati modellerinin y\u00fcksek fiyatlar\u0131n\u0131n marka i\u00e7in bir engel olu\u015fturabilece\u011fini kabul ediyor<\/strong>son derece rekabet\u00e7i hale gelen bir pazarda ikna etmek i\u00e7in m\u00fccadele ediyor. Bu, Sal\u0131 g\u00fcn\u00fc Modena fabrikas\u0131na yap\u0131lan bir ziyaret s\u0131ras\u0131nda yap\u0131lan a\u00e7\u0131klamalardan sadece biriydi.<\/p>\n\n\n\n

L\u00fcks segmentte zorlu rekabet<\/h2>\n\n\n\n

L\u00fcks araba pazar\u0131nda, Maserati, benzer modelleri daha cazip fiyatlarla sunan Porsche gibi do\u011frudan rakipleri kar\u015f\u0131s\u0131nda kendini bir \u00e7\u0131kmazda buluyor.<\/strong> Markan\u0131n elektrikli SUV'u Maserati Grecale Folgore 125.850 \u20ac'dan ba\u015flarken, ciddi bir rakip olan elektrikli Porsche Macan'\u0131n fiyat\u0131 86.439 \u20ac'dur. Bu z\u0131tl\u0131k spor otomobil segmentinde de kendini g\u00f6steriyor: 350.000 Avro fiyatl\u0131 Maserati MC20 GT2 Stradale, 253.454 Avro'dan ba\u015flayan Porsche 911 GT3 RS ile rekabet etmek zorunda. Kar\u015f\u0131la\u015ft\u0131rma yapmak gerekirse, bir Lamborghini Huracan STO yeni 300.000 Avro'dan sat\u0131lm\u0131\u015ft\u0131r.<\/p>\n\n\n\n

Di\u011fer bir model olan Maserati Granturismo Folgore'nin fiyat\u0131 199.950 \u20ac iken, Porsche Taycan Turbo 179.560 \u20ac'dan ba\u015flayan fiyatlarla sat\u0131\u015fa sunuluyor. Bu fiyat farkl\u0131l\u0131\u011f\u0131 Maserati'nin neden giderek artan say\u0131da otomobil al\u0131c\u0131s\u0131n\u0131n ilgisini \u00e7ekmekte zorland\u0131\u011f\u0131n\u0131 a\u00e7\u0131klayabilir.talepkar ve pragmatik bir izleyici kitlesi,<\/strong> l\u00fcks pazarda bile.<\/p>\n\n\n\n

De\u011fi\u015febilecek bir fiyatland\u0131rma stratejisi mi?<\/h2>\n\n\n\n

Carlos Tavares ge\u00e7ti\u011fimiz g\u00fcnlerde \u015funlar\u0131 s\u00f6yledi Maserati'nin mevcut ve potansiyel m\u00fc\u015fterileri \u00e7ekmekte zorlanmas\u0131nda fiyatland\u0131rma \u00f6nemli bir rol oynayabilir<\/strong>. Ayr\u0131ca, \"m\u00fckemmel performans turizmi\" ve \u0130talyan \"dolce vita \"s\u0131n\u0131 somutla\u015ft\u0131rmay\u0131 ama\u00e7layan markan\u0131n konumland\u0131r\u0131lmas\u0131n\u0131 netle\u015ftirmenin \u00f6nemini vurgulad\u0131. <\/p>\n\n\n\n

Carlos Tavares'in bu a\u00e7\u0131klamas\u0131n\u0131n ard\u0131ndan Maserati'nin fiyatlar\u0131 d\u00fc\u015f\u00fcrece\u011fine dair bir garanti yok.<\/strong> modellerinin. Ancak fiyatlar\u0131 d\u00fc\u015f\u00fcrmek Maserati'yi canland\u0131rmak i\u00e7in etkili bir kald\u0131ra\u00e7 olabilir. Maserati'yi s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeye y\u00f6nlendirme s\u00f6z\u00fc veren Stellantis, pazar pay\u0131n\u0131 yeniden kazanmak ve b\u00f6ylece Maserati'yi d\u00fc\u015f\u00fc\u015f sarmal\u0131ndan \u00e7\u0131karmak i\u00e7in bu se\u00e7ene\u011fi de\u011ferlendirebilir.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-34969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati pr\u00eat \u00e0 baisser le prix de ses voitures pour revenir dans la course ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"La marque Maserati, embl\u00e8me de l\u2019\u00e9l\u00e9gance italienne et du grand tourisme de luxe, traverse des temps difficiles. 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