{"id":34930,"date":"2024-10-31T12:57:29","date_gmt":"2024-10-31T11:57:29","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34930"},"modified":"2024-10-31T12:57:32","modified_gmt":"2024-10-31T11:57:32","slug":"maserati-q3-2024-rakamlari-trident-markasinin-en-kotu-yillari","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/maserati\/chiffres-maserati-q3-2024-la-marque-au-trident-dans-ses-pires-annees\/","title":{"rendered":"Maserati 3. \u00c7eyrek 2024 rakamlar\u0131: Trident markas\u0131 en k\u00f6t\u00fc d\u00f6neminde mi?"},"content":{"rendered":"

Stellantis taraf\u0131ndan k\u0131sa s\u00fcre \u00f6nce a\u00e7\u0131klanan 2024 y\u0131l\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fine ili\u015fkin rakamlar Maserati'nin endi\u015fe verici durumunu do\u011fruluyor.<\/strong> Sadece 195 milyon \u00e7eyrek geliri<\/strong>trident markasi d\u00fc\u015fmeye devam ediyor.<\/strong> 2023'\u00fcn \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde kaydedilen 496 milyon Avroluk gelirle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, bu yakla\u015f\u0131k 61 % a\u015fa\u011f\u0131<\/strong> l\u00fcks markalar aras\u0131ndaki yerini koruma \u00e7abalar\u0131na ra\u011fmen Maserati'nin mevcut zay\u0131fl\u0131klar\u0131n\u0131 vurgulamaktad\u0131r. Bu sonu\u00e7lar \u015f\u00fcpheye \u00e7ok az yer b\u0131rak\u0131yor: marka en zor d\u00f6nemlerinden birini ya\u015f\u0131yor.<\/p>\n\n\n\n

D\u00fc\u015fen sat\u0131\u015flar ve azalan gelirler<\/h2>\n\n\n\n

Maserati sat\u0131\u015flar\u0131 d\u00fcnya \u00e7ap\u0131nda d\u00fc\u015fmeye devam ediyor<\/strong>Bu rakam 2024 y\u0131l\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde sadece 2.100 araca d\u00fc\u015fecektir. Y\u0131lba\u015f\u0131ndan bu yana toplam 8.600 ara\u00e7 sat\u0131ld\u0131, Maserati 58 % d\u00fc\u015f\u00fc\u015f kaydetti<\/a> ge\u00e7en y\u0131lki 20.600 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda. <\/p>\n\n\n\n

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Sat\u0131\u015f rakamlar\u0131<\/strong> \u00dc\u00e7\u00fcnc\u00fc \u00e7eyrekte 195 milyon tarihsel olarak d\u00fc\u015f\u00fckt\u00fcr,<\/strong> en k\u00f6t\u00fc y\u0131llardaki kriz d\u00f6nemleriyle kar\u015f\u0131la\u015ft\u0131r\u0131labilir. Y\u0131l\u0131n ilk \u00fc\u00e7 \u00e7eyre\u011finde sadece 826 milyon Avroluk k\u00fcm\u00fclatif gelir elde eden Maserati, program\u0131n kritik \u00f6l\u00e7\u00fcde gerisindedir ve 2024 y\u0131l\u0131na kadar tatmin edici bir y\u0131ll\u0131k sonu\u00e7 \u00f6ng\u00f6rmeyi zorla\u015ft\u0131rmaktad\u0131r.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Devasa kay\u0131plar<\/h2>\n\n\n\n

Maserati'nin net zararlar\u0131 artmaya devam ediyor. Zaten Maserati, 2024 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda 82 milyon avro a\u00e7\u0131k verdi<\/a>Zaten endi\u015fe verici bir rakam. Ciddi maliyet kesintileri (ki zaten yap\u0131ld\u0131) veya talepte beklenmedik bir art\u0131\u015f olmad\u0131\u011f\u0131 takdirde, y\u0131l\u0131n ikinci yar\u0131s\u0131 i\u00e7in 50 ila 100 milyon avro aras\u0131nda bir toplam a\u00e7\u0131k tahmin edebiliriz. Bu senaryo a\u015fa\u011f\u0131dakiler i\u00e7in felaket olacakt\u0131r Maserati, bu d\u00fc\u015f\u00fc\u015f\u00fc durduramad\u0131<\/strong> yeniden yap\u0131lanma ve yeni stratejik y\u00f6nelimlere ra\u011fmen.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Maliyetleri d\u00fc\u015f\u00fcrme \u00e7abalar\u0131<\/h2>\n\n\n\n

Bu duruma kar\u015f\u0131l\u0131k olarak Stellantis, a\u015fa\u011f\u0131dakiler de dahil olmak \u00fczere bir dizi maliyet d\u00fc\u015f\u00fcr\u00fcc\u00fc \u00f6nlemi uygulamaya koymu\u015ftur Grugliasco tesisinin kapat\u0131lmas\u0131<\/a>, Modena'da i\u015ften \u00e7\u0131karmalar<\/a>ve hatta Maserati \u0130novasyon Laboratuvar\u0131 faaliyetlerini durduruyor<\/a>. Ancak bu \u00f6nlemlerin Maserati'nin karl\u0131l\u0131\u011f\u0131 \u00fczerinde sadece s\u0131n\u0131rl\u0131 bir etkisi olmu\u015ftur. Harcamalar\u0131 azaltma \u00e7abalar\u0131 modeller i\u00e7in daha d\u00fc\u015f\u00fck talep<\/strong> rakiplerini yenmek i\u00e7in m\u00fccadele ediyor.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Elektrik stratejisinin ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 ve yeni \u00fcr\u00fcn eksikli\u011fi<\/h2>\n\n\n\n

Maserati'nin tamamen elektrikli pazarda konumlanmas\u0131 da riskli bir kumar gibi g\u00f6r\u00fcn\u00fcyor. Folgore serisi, vizyoner olmas\u0131na ra\u011fmen al\u0131c\u0131lar\u0131n be\u011fenisini kazanmakta zorlan\u0131yor.<\/strong>\u00fccretlerdeki art\u0131\u015fla daha da artt\u0131 ve 2028'den \u00f6nce yeni \u00fcr\u00fcn yok<\/a> yard\u0131mc\u0131 olmuyor. Markan\u0131n hayranlar\u0131 yenilik i\u00e7in yan\u0131p tutu\u015fuyor, ancak mevcut \u00fcr\u00fcn yelpazesindeki biriken gecikmeler ve bo\u015fluklar sat\u0131\u015f art\u0131\u015f\u0131n\u0131 veya marka cazibesini te\u015fvik etmiyor. Grecale Folgore modelinin sat\u0131\u015flar\u0131 canland\u0131rmas\u0131 bekleniyordu, rakip modellerle, \u00f6zellikle de paran\u0131n kar\u015f\u0131l\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan olumsuz bir \u015fekilde kar\u015f\u0131la\u015ft\u0131r\u0131lmaktad\u0131r<\/strong>Bu da m\u00fc\u015fterileri daha da \u015f\u00fcpheci hale getiriyor.<\/p>\n\n\n\n

Maserati: ba\u015f\u0131bo\u015f bir marka m\u0131?<\/h2>\n\n\n\n

Maserati'nin 2024'teki Stellantis Yat\u0131r\u0131mc\u0131 G\u00fcn\u00fc'nde yer almamas\u0131<\/a> genel belirsizli\u011fe katk\u0131da bulundu. Bir b\u00f6l\u00fcnme ve hatta Ferrari taraf\u0131ndan devral\u0131nma s\u00f6ylentileri dola\u015f\u0131yor, Maserati'nin gelece\u011fi belirsizli\u011fini koruyor. <\/strong>Yeni CEO, Santo Ficili,<\/a> markay\u0131 istikrara kavu\u015fturma konusunda bir dizi zorlukla kar\u015f\u0131 kar\u015f\u0131ya. Motor yar\u0131\u015flar\u0131ndaki son ba\u015far\u0131lara ra\u011fmen, \u00f6rne\u011fin GT2 Avrupa Serisi galibiyetleri<\/a>Ancak merakl\u0131lar\u0131n co\u015fkusu e\u011filimi tersine \u00e7evirmeye yetmiyor. Ziyaret Modena'da \u00fcretim 75 % d\u00fc\u015ft\u00fc,<\/a> ve y\u00f6netimdeki de\u011fi\u015fiklikler gerekli olsa da \u015fu ana kadar markaya yeni bir soluk getiremedi.<\/p>\n\n\n\n

Maserati geri d\u00f6nebilir mi?<\/h2>\n\n\n\n

Maserati'nin 2024 y\u0131l\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fine ili\u015fkin mali sonu\u00e7lar\u0131 nettir: marka \u00e7ok zor bi\u0307r d\u00f6nemden ge\u00e7i\u0307yor<\/strong>. Biriken mali kay\u0131plar, d\u00fc\u015fen \u00fcretim ve yeni \u00fcr\u00fcn eksikli\u011fi, Stellantis \u00fczerindeki bask\u0131 her zamankinden daha fazla.<\/strong> ve yeni y\u00f6netim ekibi Maserati'yi \u00e7\u00f6k\u00fc\u015ften kurtaracak. Zorluk \u00e7ok b\u00fcy\u00fck ama Maserati'nin tarihi esneklik d\u00f6nemleriyle i\u015faretlenmi\u015ftir<\/strong>. Bu efsanevi \u0130talyan markas\u0131n\u0131n bir kez daha k\u00fcllerinden do\u011fmay\u0131 ba\u015far\u0131p ba\u015faramayaca\u011f\u0131n\u0131 ya da giderek ac\u0131mas\u0131zla\u015fan bir pazarda d\u00fc\u015fmeye devam edip etmeyece\u011fini sadece zaman g\u00f6sterecek.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-34930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nChiffres Maserati Q3 2024 : la marque au Trident dans ses pires ann\u00e9es ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Les chiffres du troisi\u00e8me trimestre 2024 r\u00e9cemment d\u00e9voil\u00e9s par Stellantis confirment la situation pr\u00e9occupante de Maserati. 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J'apporte un regard critique et technique aux actualit\u00e9s des marques italiennes quand cela est possible. Propri\u00e9taire d'une Maserati GranTurismo, Alfa Romeo MiTo, Lancia Fulvia et Ducati 695. Ex-propri\u00e9taire d'une Alfa Romeo Giulia.\",\"sameAs\":[\"https:\/\/www.italpassion.fr\/\"],\"url\":\"https:\/\/www.italpassion.fr\/tr\/author\/alexandre\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Maserati Q3 2024 rakamlar\u0131: Trident markas\u0131 en k\u00f6t\u00fc y\u0131llar\u0131nda m\u0131? - ItalPassion","description":"Stellantis taraf\u0131ndan k\u0131sa s\u00fcre \u00f6nce a\u00e7\u0131klanan 2024 y\u0131l\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fine ili\u015fkin rakamlar Maserati'nin endi\u015fe verici durumunu do\u011fruluyor. 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