{"id":34890,"date":"2024-10-24T21:26:22","date_gmt":"2024-10-24T19:26:22","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34890"},"modified":"2024-10-24T21:26:24","modified_gmt":"2024-10-24T19:26:24","slug":"maserati-3-ceyrek-2024-rakamlari-surpri%cc%87z-degi%cc%87l-satislar-x-dustu","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/maserati\/chiffres-maserati-q3-2024-sans-surprise-les-ventes-baissent-de-58\/","title":{"rendered":"Maserati 3\u00c7 2024 rakamlar\u0131: \u015fa\u015f\u0131rt\u0131c\u0131 olmayan bir \u015fekilde sat\u0131\u015flar 1\u00c703'e g\u00f6re 58 d\u00fc\u015ft\u00fc"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Bir yandan Stellantis<\/a> 2024'\u00fcn 3. \u00e7eyre\u011fine ili\u015fkin sonu\u00e7lar\u0131n\u0131 31 Ekim'de resmi olarak a\u00e7\u0131klayacak olan Grup Maserati k\u00fcresel teslimat rakamlar\u0131n\u0131 planlanandan \u00f6nce a\u00e7\u0131klad\u0131<\/strong>pek \u00e7ok ki\u015finin korktu\u011fu \u015feyi do\u011frulad\u0131. Bu s\u00fcre zarf\u0131nda \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek<\/strong>trident markasi sadece 2.100 ara\u00e7 satt\u0131<\/strong>Bu, 2012 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda tarihsel olarak d\u00fc\u015f\u00fck bir rakamd\u0131r. Y\u0131l\u0131n ilk dokuz ay\u0131nda Maserati, 2023'teki 20.600 sat\u0131\u015fla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda 8.600 sat\u0131\u015f kaydetti. 58 %'lik bir d\u00fc\u015f\u00fc\u015f.<\/strong> Bu gerileme hi\u00e7 de s\u00fcrpriz de\u011fil.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Neredeyse bir ay \u00f6nce \u0130talyan i\u015f\u00e7i sendikalar\u0131 \u00fcretimde 75 %'lik bir d\u00fc\u015f\u00fc\u015f oldu\u011funu a\u00e7\u0131klad\u0131<\/a> Modena fabrikas\u0131nda, markan\u0131n gelece\u011fine ili\u015fkin endi\u015feleri art\u0131rd\u0131. \u015eimdiden Maserati y\u0131l\u0131n ilk yar\u0131s\u0131nda 82 milyon Euro zarar a\u00e7\u0131klad\u0131.<\/a>Bu, \u00e7ok k\u0131sa bir s\u00fcre \u00f6nce ba\u015far\u0131l\u0131 sonu\u00e7lar elde eden bir marka i\u00e7in \u015fok edici bir durum. Stellantis'in CEO'su Carlos Tavares'e g\u00f6re sorun \u00fcr\u00fcn kalitesi de\u011fil.<\/strong> ama daha ziyadepotansiyel m\u00fc\u015fteri ve potansiyel m\u00fc\u015fteri eksikli\u011fi<\/a> sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in.<\/p>\n\n\n\n

Bu kasvetli zemine kar\u015f\u0131, Maserati'nin y\u00f6netimi 2024 y\u0131l\u0131nda bir dizi de\u011fi\u015fikli\u011fe u\u011frad\u0131<\/strong>. \u0130ki hafta \u00f6nce yeni bir CEO atand\u0131<\/a>Bu atamalar, y\u0131l boyunca ger\u00e7ekle\u015ftirilen bir dizi \u00fcst d\u00fczey y\u00f6netici atamas\u0131n\u0131 takip etmektedir. Hedef a\u00e7\u0131kt\u0131r: bata\u011fa saplanm\u0131\u015f gibi g\u00f6r\u00fcnen bir durumu tersine \u00e7evirmek.<\/strong><\/p>\n\n\n

\n
\"\"
Santo Ficili Maserati'nin yeni CEO'su<\/figcaption><\/figure>\n<\/div>\n\n\n

Ancak Maserati i\u00e7in durum hi\u00e7 de i\u00e7 a\u00e7\u0131c\u0131 de\u011fil. Son zamanlarda Maserati MC20 GT2 Stradale'nin tan\u0131t\u0131m\u0131<\/a> markan\u0131n hayranlar\u0131n\u0131 memnun etmi\u015f olsa da \u00e7ok y\u00fcksek bir fiyat ele\u015ftirilere yol a\u00e7t\u0131<\/strong>. Marka ayn\u0131 zamanda rekabette de parl\u0131yor, \u00f6zellikle GT2 Avrupa Serisi'nde zaferler<\/a>. Ancak bu sportif ba\u015far\u0131lar, \u00fcr\u00fcn yenili\u011fi eksikli\u011fini telafi etmek i\u00e7in yeterli de\u011fildir. Maserati inatla tamamen elektrikliye odaklanmaya devam ediyor<\/a>a piyasay\u0131 ikna etmekte yava\u015f kalan bir strateji<\/strong>. En yeni Maserati Grecale Folgore SUV, yani 'hacimli' model, ka\u011f\u0131t \u00fczerinde en yeni Porsche Macan Turbo elektrikli (kar\u015f\u0131la\u015ft\u0131rmam\u0131za bak\u0131n<\/a>).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Dahas\u0131 da var, 2028'den \u00f6nce yeni model beklenmiyor<\/a>Maserati MC25 Folgore hari\u00e7, bu da y\u00f6netim ekibi \u00fczerinde daha fazla bask\u0131 olu\u015fturuyor. M\u00fc\u015fterilerin ilgisini canl\u0131 tutmak.<\/strong> Markan\u0131n hi\u00e7bir m\u00fc\u015fterisinin, potansiyel m\u00fc\u015fterisinin ya da liderinin izlemedi\u011fi ve 11 tak\u0131m aras\u0131nda 8. oldu\u011fu Formula E \u015fampiyonas\u0131ndan bahsetmiyorum bile.<\/p>\n\n\n\n

Maserati'nin durumu, h\u0131zla de\u011fi\u015fen otomotiv end\u00fcstrisinin zorluklar\u0131n\u0131 yans\u0131tmaktad\u0131r. Y\u00fcksek kaliteli \u00fcr\u00fcnlere ra\u011fmen, Marka, uzun y\u0131llar boyunca sunduklar\u0131n\u0131 pazar beklentileriyle uyumlu hale getirmekte zorland\u0131.<\/strong> Sonu\u00e7 olarak, az say\u0131daki m\u00fc\u015fteri aday\u0131 ve potansiyel m\u00fc\u015fteri m\u00fc\u015fteriye d\u00f6n\u00fc\u015fmez. Yerine gelen yeni ekip sadece bu dengesizli\u011fi d\u00fczeltmekle kalmayacak, ayn\u0131 zamanda al\u0131c\u0131lar\u0131n g\u00fcvenini de geri kazanacakt\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-34890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nChiffres Maserati Q3 2024 : sans surprise, les ventes baissent de 58 % - ItalPassion<\/title>\n<meta name=\"description\" content=\"Alors que Stellantis doit officiellement publier ses r\u00e9sultats du 3e trimestre 2024 le 31 octobre, le groupe a d\u00e9cid\u00e9 de d\u00e9voiler en avance les chiffres\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/tr\/maserati\/maserati-3-ceyrek-2024-rakamlari-surpri\u0307z-degi\u0307l-satislar-x-dustu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chiffres Maserati Q3 2024 : sans surprise, les ventes baissent de 58 % - 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J'apporte un regard critique et technique aux actualit\u00e9s des marques italiennes quand cela est possible. Propri\u00e9taire d'une Maserati GranTurismo, Alfa Romeo MiTo, Lancia Fulvia et Ducati 695. 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