{"id":34859,"date":"2024-10-18T21:23:11","date_gmt":"2024-10-18T19:23:11","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34859"},"modified":"2024-10-18T21:23:12","modified_gmt":"2024-10-18T19:23:12","slug":"maserati%cc%87-ve-alfa-romeonun-yeni%cc%87-ceosu-santo-ficili-hedefleri%cc%87ni%cc%87-acikladi","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/alfa-romeo\/santo-ficili-nouveau-ceo-de-maserati-et-alfa-romeo-devoile-ses-ambitions\/","title":{"rendered":"Maserati ve Alfa Romeo'nun yeni CEO'su Santo Ficili hedeflerini a\u00e7\u0131klad\u0131"},"content":{"rendered":"

10 Ekim 2024'te markalar\u0131n \u00fczerinde bir de\u011fi\u015fim r\u00fczgar\u0131 esti Alfa Romeo<\/a> ve Maserati<\/a>resmi duyurusu ile Santo Ficili'nin ba\u015fkan olarak atanmas\u0131<\/a>. Bu yeni liderlik, \u0130talyan otomotiv end\u00fcstrisinin bu iki amiral gemisi i\u00e7in y\u0131llarca s\u00fcren zorluklar\u0131n ve yenilenen h\u0131rslar\u0131n ard\u0131ndan bir d\u00f6n\u00fcm noktas\u0131na i\u015faret ediyor. Paris Motor Show'da, Ficili ilk izlenimlerini payla\u015ft\u0131 ve Maserati ve Alfa Romeo'nun gelece\u011fi i\u00e7in birka\u00e7 fikir ortaya att\u0131.<\/strong><\/p>\n\n\n\n

Ficili k\u00f6klerine geri d\u00f6n\u00fcyor<\/h2>\n\n\n\n
\"\"
Santo Ficili ve Alfa Romeo Giulia's\u0131. Kaynak: Linkedin<\/figcaption><\/figure>\n\n\n\n

Santo Ficili \u0130talyan otomobil d\u00fcnyas\u0131na yabanc\u0131 de\u011fil. Onun g\u00fcc\u00fcyle Fiat Chrysler Automobiles (FCA) grubunda 40 y\u0131ll\u0131k deneyim<\/strong>Stellantis'in kurulu\u015fundan \u00f6nce Ficili, Fiat, Lancia, Alfa Romeo ve Jeep dahil olmak \u00fczere bir dizi \u0130talyan markas\u0131n\u0131n ticari y\u00f6netimine katk\u0131da bulundu. Maserati'de Davide Grasso ve Alfa Romeo'da Jean-Philippe Imparato'dan g\u00f6revi devralan Ficili, Maserati'de Davide Grasso ve Alfa Romeo'da Jean-Philippe Imparato'nun izinden giderken, bu iki tarihi markaya yeni bir vizyon getiriyor.<\/p>\n\n\n\n

Paris Motor Show'da Quattroruote'a verdi\u011fi r\u00f6portajda Ficili, \"Maserati ve Alfa Romeo'nun dizginlerini elime almaktan b\u00fcy\u00fck onur duyuyorum\" dedi. \"Misyonum \u00e7ok a\u00e7\u0131k: \u0130talyan m\u00fckemmelli\u011fini yans\u0131tan modellerle bu markalar\u0131 hak ettikleri yere ta\u015f\u0131mak.\"<\/p>\n\n\n\n

Alfa Romeo: son d\u00f6nemdeki ba\u015far\u0131lar\u0131n\u0131 peki\u015ftiriyor<\/h2>\n\n\n\n

Bu Alfa Romeo i\u00e7in b\u00fcy\u00fck bir meydan okumad\u0131r. Jean-Philippe Imparato'nun y\u00f6netimi alt\u0131nda marka Tonale, 33 Stradale ve Junior gibi modelleri ba\u015far\u0131yla piyasaya s\u00fcrd\u00fc. Ficili i\u00e7in \u015fimdi ama\u00e7 markan\u0131n spor miras\u0131n\u0131 g\u00fc\u00e7lendirirken bu ivmenin \u00fczerine in\u015fa etmek<\/strong>. \"Imparato muhte\u015fem bir i\u015f \u00e7\u0131kard\u0131 ve benim g\u00f6revim de planlanan lansmanlarla bu do\u011frultuda devam etmek: yeni Stelvio, Giulia ve Tonale her y\u0131l bir tane olmak \u00fczere gelecek. Alfa Romeo, pazar\u0131n yeni beklentilerine yan\u0131t verirken k\u00f6klerine sad\u0131k kalmal\u0131d\u0131r\" dedi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Alfa Romeo'nun s\u00fcrd\u00fcrmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131 birinci s\u0131n\u0131f bir spor markas\u0131 olarak stat\u00fcs\u00fc,<\/strong> ve Ficili, \u00f6zellikle elektrikli modellerin yakla\u015fan zorluklar\u0131yla birlikte gelenek ve yenili\u011fi dengelemenin \u00f6neminin fark\u0131nda g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n

Maserati: l\u00fcks\u00fcn b\u00fcy\u00fck d\u00f6n\u00fc\u015f\u00fc<\/h2>\n\n\n\n

Maserati'de Ficili daha hassas bir durumla kar\u015f\u0131 kar\u015f\u0131ya. MC20 gibi ikonik modellere ra\u011fmen, \u00fc\u00e7 \u00e7atall\u0131 marka parlakl\u0131\u011f\u0131n\u0131 yeniden kazanmakta zorlan\u0131yor. Ghibli, Quattroporte ve Levante'nin \u00fcretiminin sona ermesi \u00fcr\u00fcn yelpazesinde bir bo\u015fluk yaratt\u0131. Ficili, \"Maserati hak etti\u011fi l\u00fcks segmente geri d\u00f6nmeli\" diyor.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Pazarlama, Ficili'nin acil bir d\u00f6n\u00fc\u015f\u00fcme ihtiya\u00e7 oldu\u011funu kabul etti\u011fi bir di\u011fer alan. \"Pazarlama ba\u015far\u0131s\u0131z olursa, sat\u0131\u015flar ve ekonomik sonu\u00e7lar da ba\u015far\u0131s\u0131z olur\" diyen Ficili, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc Stellantis konumland\u0131rma, fiyatland\u0131rma ve bayi kat\u0131l\u0131m\u0131 \u00fczerinde \u00e7al\u0131\u015facak<\/strong> Maserati'yi yeniden canland\u0131rmak i\u00e7in.<\/p>\n\n\n\n

\u0130ki marka aras\u0131ndaki olas\u0131 sinerjiler<\/h2>\n\n\n\n

Ficili, Alfa Romeo ve Maserati kimliklerinin tamamen birle\u015fmesini \u00f6ng\u00f6rmese de, \u015fu olas\u0131l\u0131\u011fa da kap\u0131y\u0131 kapatm\u0131yor potansiyel sinerjiler.<\/strong> \"Maserati ve Alfa Romeo farkl\u0131 konumlara sahip: Maserati l\u00fcks bir marka, Alfa ise premium spora odaklanm\u0131\u015f durumda. Bununla birlikte, Grecale ve Stelvio taraf\u0131ndan payla\u015f\u0131lan Giorgio platformunda yapt\u0131\u011f\u0131m\u0131z gibi, ak\u0131ll\u0131 sinerjilerden faydalanabiliriz.\"<\/p>\n\n\n\n

Elektrifikasyon odakl\u0131 bir gelecek<\/h2>\n\n\n\n

Yanmal\u0131, hibrit, elektrikli gibi \u00e7ok say\u0131da se\u00e7enekle kafas\u0131 giderek kar\u0131\u015fan bir pazarla kar\u015f\u0131 kar\u015f\u0131ya kalan Ficili, \u015fu konularda \u0131srar ediyor Stellantis'in Avrupa Birli\u011fi'nin emisyon hedeflerine ula\u015fmas\u0131n\u0131 sa\u011flayacak se\u00e7imler konusunda m\u00fc\u015fterilere rehberlik etmek.<\/strong> \"Elektrikli ara\u00e7lara ge\u00e7i\u015f ka\u00e7\u0131n\u0131lmaz. Ancak bu ge\u00e7i\u015fe her pazara uyarlanm\u0131\u015f bir \u00fcr\u00fcn yelpazesinin e\u015flik etmesini sa\u011flamal\u0131y\u0131z\" dedi.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22,27],"tags":[],"class_list":["post-34859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nSanto Ficili, nouveau CEO de Maserati et Alfa Romeo, d\u00e9voile ses ambitions - ItalPassion<\/title>\n<meta name=\"description\" content=\"Le 10 octobre 2024, un vent de changement a souffl\u00e9 sur les marques Alfa Romeo et Maserati, avec l'annonce officielle de la nomination de Santo Ficili \u00e0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/tr\/alfa-romeo\/maserati\u0307-ve-alfa-romeonun-yeni\u0307-ceosu-santo-ficili-hedefleri\u0307ni\u0307-acikladi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Santo Ficili, nouveau CEO de Maserati et Alfa Romeo, d\u00e9voile ses ambitions - 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