{"id":34690,"date":"2024-09-18T20:35:23","date_gmt":"2024-09-18T18:35:23","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34690"},"modified":"2024-09-18T20:35:26","modified_gmt":"2024-09-18T18:35:26","slug":"stellantisi%cc%87n-ceosuna-gore-maserati%cc%87ni%cc%87n-beklenti%cc%87leri%cc%87-ve-onculeri%cc%87-yok-i%cc%87ste-son-rakamlar","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/maserati\/maserati-manque-de-prospects-et-de-leads-selon-le-ceo-de-stellantis-voici-les-derniers-chiffres\/","title":{"rendered":"Stellantis CEO'suna g\u00f6re Maserati'nin \"beklentileri ve potansiyel m\u00fc\u015fterileri yok\": i\u015fte son rakamlar"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

\u00dc\u00e7 di\u015fli m\u0131zra\u011fa sahip marka Maserati zor bir d\u00f6nemden ge\u00e7iyor. Rakamlar yalan s\u00f6ylemiyor: 2024 sat\u0131\u015flarda \u00f6nemli bir d\u00fc\u015f\u00fc\u015f g\u00f6steriyor<\/strong>Potansiyel m\u00fc\u015fteri ve m\u00fc\u015fteri aday\u0131 s\u0131k\u0131nt\u0131s\u0131 ve yeni kaliteli \u00fcr\u00fcnlere ra\u011fmen pazarlama konumland\u0131rma sorunu.<\/p>\n\n\n\n

Carlos Tavares, Stellantis CEO'su<\/strong>Maserati'nin sahibi olan grup, Pro One'\u0131n Mirafiori'deki yeni ofislerinin a\u00e7\u0131l\u0131\u015f\u0131 vesilesiyle ge\u00e7ti\u011fimiz g\u00fcnlerde \u015funlar\u0131 s\u00f6yledi: \"\u0130ster i\u00e7ten yanmal\u0131 ister 100 % elektrikli olsun, do\u011fru ara\u00e7lara ve do\u011fru teknolojilere sahibiz, ancak sat\u0131\u015flar\u0131m\u0131z d\u00fc\u015f\u00fcyor. Sorun pazarlamada. Potansiyel m\u00fc\u015fterilerimiz ve potansiyel m\u00fc\u015fterilerimiz yok. Do\u011fru m\u00fc\u015fterilere ula\u015fmam\u0131z ve do\u011fru mesaj\u0131 iletmemiz gerekiyor.<\/p>\n\n\n\n

2024'te Maserati i\u00e7in endi\u015fe verici rakamlar<\/h2>\n\n\n\n

2024'\u00fcn ilk be\u015f ay\u0131nda Maserati sat\u0131\u015flar\u0131<\/strong> sadece bu endi\u015feyi vurgulamaktad\u0131r. Rakamlar\u0131m\u0131za g\u00f6re, kilit pazarlardaki (ilk 10 \u00fclke) sonu\u00e7lar keskin bir d\u00fc\u015f\u00fc\u015f g\u00f6stermektedir.<\/p>\n\n\n\n

\"\"
Maserati kay\u0131tlar\u0131. Ocak'tan May\u0131s 2024'e kadar ilk 10 \u00fclke.<\/figcaption><\/figure>\n\n\n\n

Bu sonu\u00e7lar, \u00fclkeye ba\u011fl\u0131 olarak sat\u0131\u015flarda 20 % ile 50 % aras\u0131nda bir d\u00fc\u015f\u00fc\u015f oldu\u011funu g\u00f6stermektedir. Bu e\u011filim devam ederse, Maserati y\u0131l\u0131 toplamda 20'den fazla d\u00fc\u015f\u00fc\u015fle kapatabilir %<\/strong> 2023 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda. Amerika Birle\u015fik Devletleri 1 numaral\u0131 pazar olmaya devam etmekle birlikte, son 10 y\u0131lda \u00f6nemli \u00f6l\u00e7\u00fcde gerilemi\u015ftir.<\/p>\n\n\n\n

\"\"
2015'ten 2024'e kadar ABD'de Maserati kay\u0131tlar\u0131.<\/figcaption><\/figure>\n\n\n\n

Mevcut durum: bir pazarlama ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 m\u0131?<\/h2>\n\n\n\n

Tavares pazarlama ba\u015far\u0131s\u0131zl\u0131\u011f\u0131na i\u015faret etti. Ona g\u00f6re Maserati \u00fcr\u00fcnler a\u00e7\u0131s\u0131ndan iyi silahlanm\u0131\u015f durumda. \"Marka, yanmal\u0131 ve 100 % elektrikli versiyonlar\u0131 bulunan GranTurismo gibi bir dizi l\u00fcks spor otomobil sunuyor. Mirafiori'deki \u00fcretim hatlar\u0131, d\u00f6ng\u00fcsel ekonomi ve hibrid \u00fcniteler i\u00e7in vites kutusu \u00fcretimi ile ba\u011flant\u0131l\u0131 faaliyetler gibi iyi \u00e7al\u0131\u015f\u0131yor\".<\/p>\n\n\n\n

Bununla birlikte 2024'\u00fcn i\u0307lk yarisina ai\u0307t fi\u0307nansal sonu\u00e7lar<\/a> endi\u015fe vericiydi. 2023'te 1,31 milyar Avro olan sat\u0131\u015flar 631 milyon Avro'ya, k\u00e2rlar ise 121 milyon Avro'dan sadece 20 milyon Avro'ya d\u00fc\u015fm\u00fc\u015ft\u00fcr, Maserati a\u00e7\u0131k veriyor (-82 milyon Euro)<\/strong> 349 milyon istisnai gider. K\u00e2r marj\u0131 9,2 %'den sadece 1,9 %'ye d\u00fc\u015fm\u00fc\u015ft\u00fcr.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Maserati'yi gelecekte neler bekliyor?<\/h2>\n\n\n\n

Bu Maserati i\u00e7in b\u00fcy\u00fck bir meydan okuma. Net bir pazarlama konumland\u0131rmas\u0131n\u0131n olmamas\u0131<\/strong> performans\u0131 \u00fczerinde a\u011f\u0131r bir y\u00fck olu\u015fturuyor. Stellantis'in yeniden yap\u0131land\u0131rma plan\u0131bitki sat\u0131\u015f\u0131<\/a> ve fazlal\u0131klar<\/a>durumun ciddiyetini g\u00f6stermektedir.<\/p>\n\n\n\n

Bir spin-off veya Ferrari taraf\u0131ndan devral\u0131nmas\u0131<\/a> medyada tart\u0131\u015f\u0131ld\u0131 ve ard\u0131ndan Stellantis grubu taraf\u0131ndan reddedildi<\/a>. Maserati'nin daha fazla batmamas\u0131 i\u00e7in i\u015fleri tersine \u00e7evirmesi gerekiyor. Pazar, ate\u015fi yeniden alevlendirmek i\u00e7in stratejik bir yeniden konumland\u0131rma bekliyor. <\/p>\n\n\n\n

Grup Stellantis 100 % elektrik stratejisine sad\u0131k kal\u0131yor,<\/strong> Ferrari ve Lamborghini gibi markalar, Avrupa da dahil olmak \u00fczere her y\u0131l rekor rakamlar elde ederken, PHEV modelleriyle bir strateji y\u00fcr\u00fct\u00fcyorlar. A\u015fa\u011f\u0131daki gibi modeller Maserati MC20 GT2 Stradale<\/a> ni\u015f i\u00e7inde kalacakt\u0131r. <\/p>\n\n\n\n

Bize g\u00f6re, Maserati'nin potansiyel m\u00fc\u015fteri ve potansiyel m\u00fc\u015fteri eksikli\u011fi olduk\u00e7a basit bir \u015fekilde \u015fu \u015fekilde a\u00e7\u0131klanabilir yeni PHEV motorlar\u0131na yat\u0131r\u0131m yap\u0131lmamas\u0131<\/strong> (\u00f6rne\u011fin Nettuno V6 veya L6 GME \u00fczerinde) ve bir fiyat konumland\u0131rmas\u0131 \u00e7ok iddial\u0131<\/strong>. \u0130\u015fte meram\u0131m\u0131z\u0131 anlatmak i\u00e7in birka\u00e7 \u00f6rnek. Serinin giri\u015f seviyesinde elektrikli bir Porsche Macan (800V mimarisi) 90.000 Avro'dan ba\u015flarken, Maserati Grecale Folgore (400V mimarisi) i\u00e7in bu rakam 125.000 Avro'dur ve serinin di\u011fer ucunda bir Lamborghini Huracan STO lansman\u0131nda 300.000 Avro'dan sat\u0131\u015fa sunulurken, Maserati GT2 Stradale yakla\u015f\u0131k 385.000 Avro'dan sat\u0131\u015fa sunulacakt\u0131r... bu da az say\u0131daki m\u00fc\u015fteriyi korkutmaya yetecektir.<\/p>\n\n\n\n

Maserati'nin gelece\u011fi 100 % elektrikli ile devam ederek Lotus (Geely) ve Jaguar (Tata) gibi markalarla rekabet etmek...<\/strong> Aston Martin, McLaren, Ferrari ve Lamborghini ise m\u00fcmk\u00fcn olan her yerde yanmal\u0131 \u00fcr\u00fcn yelpazesi sunmaya devam edecek. Daha fazlas\u0131n\u0131 okuyun: Elektrikli 100 % Maserati i\u00e7in neden riskli bir bahis?<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-34690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati "manque de prospects et de leads" selon le CEO de Stellantis : voici les derniers chiffres - ItalPassion<\/title>\n<meta name=\"description\" content=\"La marque au trident, Maserati traverse une p\u00e9riode d\u00e9licate. 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