{"id":34685,"date":"2024-09-19T20:58:57","date_gmt":"2024-09-19T18:58:57","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34685"},"modified":"2024-09-19T20:58:59","modified_gmt":"2024-09-19T18:58:59","slug":"resmi%cc%87lesti%cc%87-i%cc%87talyan-hukumeti%cc%87ni%cc%87n-i%cc%87talyada-ureti%cc%87len-markalari-devralmasina-i%cc%87zi%cc%87n-veren-kararname","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/voiture-electrique\/cest-officiel-un-decret-permet-au-gouvernement-italien-de-reprendre-des-marques-made-in-italy\/","title":{"rendered":"Art\u0131k resmi: \u0130talyan h\u00fck\u00fcmetinin \"Made in Italy\" markalar\u0131n\u0131 devralmas\u0131na izin veren bir kararname"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

\u0130talyan h\u00fck\u00fcmeti, 17 Eyl\u00fcl 2024 tarihinde tarihi bir kararname yay\u0131nlayarak end\u00fcstriyel miras\u0131n\u0131 korumaya y\u00f6nelik bir ad\u0131m daha att\u0131. Kararname, \u0130\u015fletmeler ve Made in Italy Bakan\u0131 Adolfo Urso taraf\u0131ndan imzaland\u0131, art\u0131k h\u00fck\u00fcmetin sembolik Made in Italy markalar\u0131n\u0131 devralmas\u0131na izin veriyor<\/strong>terk edilmi\u015f veya be\u015f y\u0131ldan uzun s\u00fcredir kullan\u0131lm\u0131yor. Bu giri\u015fim, \u00fclke i\u00e7in \u00f6zel bir \u00f6neme sahip olan bu markalar\u0131n unutulmamas\u0131n\u0131 ve ulusal \u00fcretimi g\u00fc\u00e7lendirmek i\u00e7in kullan\u0131lmas\u0131n\u0131 sa\u011flamay\u0131 ama\u00e7lamaktad\u0131r.<\/p>\n\n\n\n

Arka plan: Innocenti ve Autobianchi hakk\u0131nda \u0131srarl\u0131 s\u00f6ylentiler<\/h2>\n\n\n\n

Birka\u00e7 aydan bu yana, T\u00fcrkiye'de bir Innocenti ve Autobianchi gibi tarihi \u0130talyan markalar\u0131n\u0131n \u00c7inli \u015firketler taraf\u0131ndan nihai olarak devral\u0131nmas\u0131,<\/strong> her ikisi de art\u0131k Stellantis grubunun bir par\u00e7as\u0131d\u0131r. 1960'lar ve 1970'lerde pop\u00fcler olan bu iki marka uzun s\u00fcredir faal de\u011fil. Innocenti, Mini'nin \u0130talyan versiyonunu \u00fcreterek bir zafer an\u0131 ya\u015farken, A112 gibi \u015fehirli modelleriyle tan\u0131nan Autobianchi, kompakt otomobil hayranlar\u0131n\u0131 ba\u015ftan \u00e7\u0131karm\u0131\u015ft\u0131.<\/p>\n\n\n\n

Ge\u00e7ti\u011fimiz aylarda \u0130talyan h\u00fck\u00fcmetinin bu markalar\u0131 devralmay\u0131 ve \u00c7inli \u00fcreticiler de dahil olmak \u00fczere yabanc\u0131 \u015firketlere satmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcne dair s\u00f6ylentiler \u00e7\u0131km\u0131\u015ft\u0131, \u0130talya'da \u00fcretim yapmay\u0131 taahh\u00fct etmeleri ko\u015fuluyla<\/a>. Bu strateji, Made in Italy markalar\u0131n\u0131n b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fc korurken \u0130talyan otomobil \u00fcretimini canland\u0131rmaya ve yabanc\u0131 yat\u0131r\u0131mlar\u0131 \u00e7ekmeye y\u00f6nelik daha geni\u015f bir \u00e7aban\u0131n par\u00e7as\u0131yd\u0131.<\/p>\n\n\n\n

Yeni kararname kullan\u0131lmayan ticari markalar\u0131n geri al\u0131nmas\u0131na izin veriyor<\/h2>\n\n\n\n

Resmi kararname 206\/2023 say\u0131l\u0131 kanunun uygulanmas\u0131na ili\u015fkin olarak Eyl\u00fcl 2024'te yay\u0131nlanacakt\u0131r, durdurulan veya kullan\u0131lmayan ticari markalar\u0131n devral\u0131nmas\u0131 i\u00e7in bir \u00e7er\u00e7eve sa\u011flar. <\/strong>\u0130talyan h\u00fck\u00fcmeti, en az be\u015f y\u0131ld\u0131r kullan\u0131lmayan bu ticari markalar\u0131n m\u00fclkiyetini devralma hakk\u0131n\u0131 sakl\u0131 tutmaktad\u0131r. Kamu kontrol\u00fc alt\u0131na girdikten sonra bu ticari markalar, \u00fclkede yat\u0131r\u0131m yapmak veya \u00fcretimlerini \u0130talya'ya ta\u015f\u0131mak isteyen yerli veya yabanc\u0131 \u015firketlere \u00fccretsiz lisans \u015feklinde devredilebilir.<\/p>\n\n\n\n

Bu tedbir, Made in Italy'nin uluslararas\u0131 itibar\u0131na katk\u0131da bulunan tarihi ticari markalar\u0131n kaybolmas\u0131n\u0131 \u00f6nlemeyi ama\u00e7lamaktad\u0131r. \u00d6zellikle, en az 50 y\u0131ld\u0131r s\u00fcrekli kullan\u0131mda olan ve piyasada y\u00fcksek d\u00fczeyde tan\u0131n\u0131rl\u0131\u011fa sahip olan ticari markalar\u0131 korumaktad\u0131r.<\/p>\n\n\n\n

Stellantis ve h\u00fck\u00fcmet aras\u0131ndaki gerginlikler<\/h2>\n\n\n\n

Kararname, Stellantis ile \u0130talyan h\u00fck\u00fcmeti aras\u0131ndaki gergin ili\u015fkilerin arka plan\u0131nda yer al\u0131yor. Stellantis yeni Fiat Panda'y\u0131 S\u0131rbistan'da \u00fcretmeye karar verdi\u011finde bu gerilim daha da artm\u0131\u015f ve d\u00fc\u015fmanl\u0131klar\u0131 tetiklemi\u015fti. \u00dcretimin \u0130talya'ya ta\u015f\u0131nmas\u0131n\u0131 talep eden \u0130talyan yetkililer<\/strong>. Bakan Adolfo Urso, \u0130talyan \u00fcretimini y\u0131lda 1 milyon araca \u00e7\u0131karma ve sekt\u00f6r\u00fc g\u00fc\u00e7lendirmek i\u00e7in ba\u015fta \u00c7inliler olmak \u00fczere yabanc\u0131 \u00fcreticileri \u00e7ekme arzusunu \u00e7e\u015fitli vesilelerle dile getirmi\u015ftir.<\/p>\n\n\n\n

Carlos Tavares'e Innocenti ve Autobianchi markalar\u0131n\u0131n devral\u0131nmas\u0131 soruldu,<\/strong> Stellantis'in CEO'su konuyu ge\u00e7i\u015ftirdi. Zaten 15 markam\u0131z var, bu yeterli\" dedi. Grubun halihaz\u0131rda l\u00fcks segment i\u00e7in Maserati, premium segment i\u00e7in Alfa Romeo ve Lancia ve kitlesel pazar i\u00e7in Fiat'\u0131n yan\u0131 s\u0131ra \u00c7in markas\u0131 Leapmotor'u entegre etmek de dahil olmak \u00fczere geni\u015f bir marka yelpazesini y\u00f6netti\u011fine dikkat \u00e7ekti. \"Yapacak yeterince i\u015fimiz var\" diyerek Stellantis'in bu eski markalar\u0131 yeniden faaliyete ge\u00e7irmekle ilgilenmeyece\u011fini ima etti.<\/p>\n\n\n\n

Innocenti veya Autobianchi i\u00e7in R\u00f6nesans m\u0131 geliyor?<\/h2>\n\n\n\n

Bu nedenle kararname \u015fu hususlar\u0131n \u00f6n\u00fcn\u00fc a\u00e7maktad\u0131r Innocenti ve Autobianchi gibi markalar\u0131n devral\u0131nmas\u0131,<\/strong> ve gelecekte ba\u015fka oyuncular taraf\u0131ndan kullan\u0131lmalar\u0131 art\u0131k m\u00fcmk\u00fcn g\u00f6r\u00fcn\u00fcyor. Otomobil end\u00fcstrisine derinden ba\u011fl\u0131 olan bir \u00fclkede bu markalar\u0131n yeni bir formda yeniden do\u011fup do\u011fmayaca\u011f\u0131n\u0131 zaman g\u00f6sterecek. Bu arada, bu kararname Made in Italy'nin korunmas\u0131nda yeni bir d\u00f6neme i\u015faret ediyor ve b\u00fcy\u00fck uluslararas\u0131 gruplar taraf\u0131ndan terk edilen di\u011fer markalar i\u00e7in de durumu de\u011fi\u015ftirebilir. Kararnamenin yay\u0131nlanmas\u0131 ayn\u0131 zamanda\u00c7inli grup Torino b\u00f6lgesindeki \u00e7e\u015fitli fabrikalar\u0131 ziyaret etti<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[371],"tags":[],"class_list":["post-34685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voiture-electrique","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nC'est officiel, un d\u00e9cret permet au gouvernement italien de reprendre des marques "Made in Italy" - ItalPassion<\/title>\n<meta name=\"description\" content=\"Le gouvernement italien a franchi une nouvelle \u00e9tape dans la protection de son patrimoine industriel avec la publication d'un d\u00e9cret historique le 17\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/tr\/elektrikli-araba\/resmi\u0307lesti\u0307-i\u0307talyan-hukumeti\u0307ni\u0307n-i\u0307talyada-ureti\u0307len-markalari-devralmasina-i\u0307zi\u0307n-veren-kararname\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C'est officiel, un d\u00e9cret permet au gouvernement italien de reprendre des marques "Made in Italy" - 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