{"id":34566,"date":"2024-08-19T21:23:33","date_gmt":"2024-08-19T19:23:33","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34566"},"modified":"2024-08-19T21:23:35","modified_gmt":"2024-08-19T19:23:35","slug":"fiat-500e-sos-hala-abdde-alinmiyor-i%cc%87ste-nedeni%cc%87","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/fiat\/fiat-500e-la-sauce-ne-prend-toujours-pas-aux-usa-voici-pourquoi\/","title":{"rendered":"Fiat 500e: Sos hala ABD'de \u00e7al\u0131\u015fm\u0131yor ve i\u015fte nedeni"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Neredeyse bir y\u0131l \u00f6nce, size elektrikli Fiat 500'\u00fcn ABD pazar\u0131na geri d\u00f6nd\u00fc\u011f\u00fcn\u00fc duyurdu<\/a>. Lansmana umutlu bir soru e\u015flik etti: Fiat 500e sonunda Amerikal\u0131lar\u0131n kalbini kazanabilir mi? <\/strong>Ne yaz\u0131k ki cevap giderek netle\u015fiyor: K\u00fc\u00e7\u00fck \u0130talyan \u015fehir otomobili hala Atlantik'in di\u011fer yakas\u0131nda yerini bulmakta zorlan\u0131yor.<\/p>\n\n\n\n

\u0130lk heves \u00e7abucak da\u011f\u0131ld\u0131<\/h2>\n\n\n\n

Fiat, 500e'nin Amerika Birle\u015fik Devletleri'ne geri d\u00f6n\u00fc\u015f\u00fcn\u00fc duyurdu\u011funda, elektrikli ara\u00e7lar i\u00e7in b\u00fcy\u00fcyen pazardan yararlanmaya kararl\u0131 g\u00f6r\u00fcn\u00fcyordu. \u0130lk i\u015faretler cesaret vericiydi: YouTube'da yay\u0131nlanan ilk tan\u0131t\u0131m videosu k\u0131sa s\u00fcrede 170.000 g\u00f6r\u00fcnt\u00fclenmeye ula\u015ft\u0131 ve \u0130talyan tasar\u0131m\u0131n\u0131n bu simgesinin yeni yinelemesine belirli bir ilgi oldu\u011funu g\u00f6sterdi. <\/p>\n\n\n\n

\nhttps:\/\/www.youtube.com\/watch?v=mZR_BEXgPV0\n<\/div><\/figure>\n\n\n\n

Ancak, ba\u015flang\u0131\u00e7taki co\u015fku h\u0131zla azald\u0131. Toplamda on adet olan a\u015fa\u011f\u0131daki videolar halk\u0131n ilgisini \u00e7ekmeyi ba\u015faramad\u0131, \u00f6zenle her biri birka\u00e7 bin g\u00f6r\u00fcnt\u00fclenme say\u0131s\u0131na ula\u015f\u0131yor.<\/strong> 500'\u00fcnc\u00fcye duyulan merak\u0131n h\u0131zla azald\u0131\u011f\u0131n\u0131n kan\u0131t\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Hayal k\u0131r\u0131kl\u0131\u011f\u0131 yaratan sat\u0131\u015f rakamlar\u0131<\/h2>\n\n\n\n

Ba\u015flang\u0131\u00e7taki iyimserlik sat\u0131\u015f rakamlar\u0131yla da azald\u0131. GoodCarBadCar'a g\u00f6re, Fiat 500e'nin sadece 470 adedi Amerika Birle\u015fik Devletleri'nde tescil edildi<\/strong> 2024'\u00fcn ba\u015f\u0131ndan beri. \u00d6zellikle Fiat'\u0131n y\u0131lda yakla\u015f\u0131k 10.000 adet satmay\u0131 hedefleyen ilk hedefleri d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, beklentilerin olduk\u00e7a alt\u0131nda kalan bir sonu\u00e7. <\/p>\n\n\n\n

Dahas\u0131, sat\u0131l\u0131k yeni ve kullan\u0131lm\u0131\u015f arabalar\u0131 listeleyen Amerikan web sitesi Cars.com'da \u015fu anda 618 yeni Fiat 500e sahiplerini bekliyor<\/strong>. Bu b\u00fcy\u00fck stok, k\u00fc\u00e7\u00fck elektrikli \u015fehir otomobiline olan talebin \u00e7ok uzak oldu\u011funun bir ba\u015fka g\u00f6stergesi. Reddit'te bir ara\u00e7 sahibi \u015funlar\u0131 s\u00f6yledi: \"Bayi, arac\u0131n bayiye ne zaman ula\u015faca\u011f\u0131 konusunda hi\u00e7bir fikre sahip de\u011fil gibi g\u00f6r\u00fcn\u00fcyor. Sanki 500e sipari\u015f eden tek ki\u015fi benmi\u015fim gibi hissediyorum.\"<\/p>\n\n\n\n

Sorunlu bir fiyat konumland\u0131rmas\u0131<\/h2>\n\n\n\n

Peki Fiat 500e neden Amerikal\u0131 t\u00fcketicilerin ilgisini \u00e7ekmiyor? Ana engel bir kez daha fiyat gibi g\u00f6r\u00fcn\u00fcyor. Ba\u015flang\u0131\u00e7 fiyat\u0131 32,500 $ (ve Wired web sitesi taraf\u0131ndan test edilen versiyon i\u00e7in 36,000 $'ye kadar), 500e, daha fazla menzil sunan daha geni\u015f modellerle do\u011frudan rekabet halinde<\/strong>Bunlar aras\u0131nda Nissan Leaf, Hyundai Kona Electric ve Tesla Model 3 yer al\u0131yor. 500e cazibesi ve benzersiz tasar\u0131m\u0131yla \u00f6ne \u00e7\u0131ksa da, bu \u00f6zellikler y\u00fcksek fiyat etiketini telafi etmek i\u00e7in yeterli de\u011fil.<\/p>\n\n\n\n

Fiat 500 i\u00e7ten yanmal\u0131 motora sahip olan Amerikal\u0131 bir test kullan\u0131c\u0131s\u0131, Wired i\u00e7in kaleme ald\u0131\u011f\u0131 makalesinde bu ikilemin alt\u0131n\u0131 \u00e7iziyor: \"Fiat 500e \u00e7ok pahal\u0131, ancak Amerika Birle\u015fik Devletleri'nde \u00f6zellikle k\u00fc\u00e7\u00fck, \u015f\u0131k elektrikli otomobiller konusunda ciddi eksikliklerimiz var\". Ayr\u0131ca, sar\u0131 renk gibi baz\u0131 se\u00e7eneklerin bulunmamas\u0131ndan da \u00fcz\u00fcnt\u00fc duyuyor ve bu da \u00fcr\u00fcn yelpazesinin t\u00fcketici beklentilerini tam olarak kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n

Amerika Birle\u015fik Devletleri'nde 500. y\u0131l i\u00e7in belirsiz bir gelecek<\/h2>\n\n\n\n

Sonunda, \u00f6yle g\u00f6r\u00fcn\u00fcyor ki Fiat 500e, 2013 y\u0131l\u0131nda ABD pazar\u0131ndaki ilk denemesinde kar\u015f\u0131la\u015ft\u0131\u011f\u0131 sorunlardan muzdarip<\/strong> Performans ve fiyat a\u00e7\u0131s\u0131ndan rekabet g\u00fcc\u00fc eksikli\u011fi. Fiat, yeni nesil 500e'nin nihayet Amerika Birle\u015fik Devletleri'nde bir at\u0131l\u0131m yapaca\u011f\u0131n\u0131 ummu\u015f olsa da, pazar\u0131n ger\u00e7ekli\u011fi daha karma\u015f\u0131k. \u0130nkar edilemez niteliklerine ve kar\u015f\u0131 konulmaz g\u00f6r\u00fcn\u00fcm\u00fcne ra\u011fmen, k\u00fc\u00e7\u00fck \u0130talyan otomobili daha b\u00fcy\u00fck, daha g\u00fc\u00e7l\u00fc ve daha uygun fiyatl\u0131 otomobillerin hakim oldu\u011fu bir \u00fclkede ikna etmekte zorlan\u0131yor.<\/p>\n\n\n\n

Fiat, Amerikan pazar\u0131na ger\u00e7ekten damgas\u0131n\u0131 vurmak istiyorsa stratejisini ve hedeflerini yeniden d\u00fc\u015f\u00fcnmek zorunda kalabilir. Belki de 500 elektri\u011fin 2025 \/ 2026 y\u0131l\u0131na kadar beklenen geli\u015fimi<\/a> ? \u00c7\u00fcnk\u00fc \u015fu an i\u00e7in hala \u00e7al\u0131\u015fm\u0131yor.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-34566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiat","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFiat 500e : la sauce ne prend toujours pas aux USA, voici pourquoi - ItalPassion<\/title>\n<meta name=\"description\" content=\"Il y a pr\u00e8s d'un an, nous vous annoncions le retour de la Fiat 500 \u00e9lectrique sur le march\u00e9 am\u00e9ricain. 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