{"id":34175,"date":"2024-06-12T21:16:12","date_gmt":"2024-06-12T19:16:12","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34175"},"modified":"2024-06-12T21:16:14","modified_gmt":"2024-06-12T19:16:14","slug":"dalfa-romeo-ceosu-2024-hedefi%cc%87ni%cc%87-dogruladi","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/alfa-romeo\/le-pdg-dalfa-romeo-confirme-lobjectif-de-2024\/","title":{"rendered":"Alfa Romeo CEO'su 2024 hedefini do\u011frulad\u0131"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Jean-Philippe Imparato, otomobil markas\u0131n\u0131n Biscione 1000 Miglia 2024'e kat\u0131l\u0131m\u0131 vesilesiyle La Gazzetta dello Sport'a verdi\u011fi bir video r\u00f6portajda.., CEO'suAlfa Romeo<\/a>markan\u0131n bu y\u0131l i\u00e7in hedeflerini a\u00e7\u0131klad\u0131.<\/strong> Ona g\u00f6re, Alfa Romeo \u015funlar\u0131 satmay\u0131 planl\u0131yor 2024 y\u0131l\u0131na kadar d\u00fcnya \u00e7ap\u0131nda 80.000 ila 90.000 ara\u00e7 aras\u0131nda<\/strong>. Ancak Imparato, sat\u0131\u015f rakamlar\u0131n\u0131n en \u00f6nemli \u00f6ncelik olmad\u0131\u011f\u0131n\u0131 vurgulad\u0131. Markan\u0131n uluslararas\u0131 alanda yeniden lanse edilmesi ve ger\u00e7ek de\u011ferinin korunmas\u0131 i\u00e7in titiz bir \u00e7al\u0131\u015fma y\u00fcr\u00fct\u00fclmesi \u00fczerinde duruluyor.<\/p>\n\n\n\n

Imparato, ana hedefin a\u015fa\u011f\u0131dakiler oldu\u011funu yineledi yaln\u0131zca sat\u0131\u015f hacimlerine odaklanmak yerine Alfa Romeo'nun prestijini art\u0131rmak<\/strong>. Bu strateji, markan\u0131n uzun vadede ya\u015fayabilirli\u011fini ve k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 sa\u011flamak \u00fczere tasarlanm\u0131\u015ft\u0131r. 2023 y\u0131l\u0131na kadar Alfa Romeo 70.000 adedi a\u015ft\u0131<\/a> sat\u0131\u015flar\u0131 ile 2020'den bu yana en iyi skorunu elde etti. 2024 y\u0131l\u0131 i\u00e7in hedef, 77.000 adedin biraz \u00fczerinde sat\u0131\u015f yap\u0131lan 2019 y\u0131l\u0131n\u0131 ge\u00e7mektir,<\/strong> Ancak bu rakam 2018'de ula\u015f\u0131lan 131.000 adetlik rakam\u0131n h\u00e2l\u00e2 \u00e7ok uza\u011f\u0131nda.<\/p>\n\n\n\n

Ayn\u0131 m\u00fclakatta Imparato, T\u00fcrkiye'nin Avrupa Birli\u011fi'ne kat\u0131l\u0131m\u0131n\u0131n stratejik \u00f6nemini vurgulad\u0131.Alfa Romeo Junior<\/a>Stellantis'in premium markas\u0131n\u0131 haritaya geri koyacak bir model pazar\u0131n B segmentinde<\/strong>. Bu lansman, \u00f6zellikle MiTo veya Giulietta sahibi olan eski m\u00fc\u015fterileri geri kazanmak ve yeni m\u00fc\u015fterileri \u00e7ekmek i\u00e7in \u00e7ok \u00f6nemlidir. CEO ayr\u0131ca Alfa Romeo'nun 2025'te yeni Stelvio ve 2026'da yeni Giulia ile her y\u0131l yeni bir model piyasaya s\u00fcrece\u011fini do\u011frulad\u0131. Bu giri\u015fimler markan\u0131n k\u00e2r elde etmeye devam etmesini sa\u011flamak<\/strong>Bu, gelecekteki geli\u015fmeler i\u00e7in olmazsa olmaz bir ko\u015fuldur.<\/p>\n\n\n\n

\u00dcretim konusunda ise Imparato, \u0130talya'n\u0131n Alfa Romeo'nun faaliyetlerinin merkezinde yer almaya devam etti\u011fini yineledi. Yeni Giulia ve Stelvio Cassino'da, Tonale SUV ise Pomigliano'da \u00fcretilecek. Imparato ayr\u0131ca markan\u0131n \u0130talya'ya yat\u0131r\u0131m yapmaya devam edece\u011fini de do\u011frulad\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Buna ra\u011fmen \u0130talya'da durgunla\u015fan sat\u0131\u015flar<\/a>ana pazar\u0131d\u0131r, Alfa Romeo Fransa, Almanya ve \u0130spanya gibi \u00fclkelerde ilerleme kaydediyor<\/strong>. Kay\u0131tlar\u0131n 2024'\u00fcn d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011finden \u00f6nce ba\u015flamas\u0131 muhtemel olan yeni Junior SUV'un lansman\u0131 \u00f6nemli bir b\u00fcy\u00fcme fakt\u00f6r\u00fc olabilir. Imparato'nun hedefi 2024 y\u0131l\u0131na kadar 80.000 ila 90.000 \u00fcnite hem ihtiyatl\u0131 hem de ger\u00e7ek\u00e7i g\u00f6r\u00fcnmektedir.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-34175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLe PDG d'Alfa Romeo confirme l'objectif de 2024 - ItalPassion<\/title>\n<meta name=\"description\" content=\"Lors d'une interview vid\u00e9o accord\u00e9e \u00e0 La Gazzetta dello Sport \u00e0 l'occasion de la participation de la marque automobile au Biscione \u00e0 la 1000 Miglia 2024,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/tr\/alfa-romeo\/dalfa-romeo-ceosu-2024-hedefi\u0307ni\u0307-dogruladi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le PDG d'Alfa Romeo confirme l'objectif de 2024 - 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