{"id":33952,"date":"2024-05-13T14:41:52","date_gmt":"2024-05-13T12:41:52","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33952"},"modified":"2024-05-13T14:41:54","modified_gmt":"2024-05-13T12:41:54","slug":"olivier-francois-fiatin-ai%cc%87lelere-yoneli%cc%87k-tekli%cc%87fi%cc%87-olu-sayilir","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/fiat\/olivier-francois-loffre-de-fiat-pour-les-familles-est-pratiquement-morte\/","title":{"rendered":"Olivier Fran\u00e7ois: Fiat'\u0131n ailelere y\u00f6nelik teklifi \u00f6lmek \u00fczere"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Fiat<\/a> connait une \u00e9poque de transition. Populaire pour sa gamme de v\u00e9hicules g\u00e9n\u00e9ralistes en Europe, la marque italienne a vu sa dynamique commerciale s’essouffler<\/strong> sur ce march\u00e9, bien qu’elle continue de prosp\u00e9rer dans des pays comme le Br\u00e9sil, la Turquie, l’Argentine et le Mexique (voir les chiffres de Fiat par pays de 2023<\/a>)<\/p>\n\n\n\n

Selon Olivier Fran\u00e7ois, PDG de Fiat, la marque a souffert d’une incapacit\u00e9 \u00e0 harmoniser ses efforts de recherche et d\u00e9veloppement<\/strong> entre ses activit\u00e9s en Am\u00e9rique du Sud et en Europe. Cette disparit\u00e9 a frein\u00e9 l’innovation et le d\u00e9ploiement de nouveaux mod\u00e8les adapt\u00e9s au march\u00e9 europ\u00e9en.<\/p>\n\n\n\n

Pour inverser cette tendance, Fiat compte d\u00e9sormais sur l’architecture \u00ab\u00a0Smart Car\u00a0\u00bb<\/strong> de Stellantis, qui sera inaugur\u00e9e sur la future Fiat Panda, et d\u00e9j\u00e0 pr\u00e9sente sur la nouvelle Citro\u00ebn \u00eb-c3. Cette plateforme commune doit permettre de r\u00e9aliser des synergies \u00e0 l’\u00e9chelle mondiale, favorisant ainsi une meilleure int\u00e9gration des innovations d\u00e9velopp\u00e9es en dehors de l’Europe.<\/p>\n\n\n\n

Dans une interview accord\u00e9e \u00e0 Automotive News Europe, Olivier Fran\u00e7ois explique que cette nouvelle \u00e8re sous l’\u00e9gide de Stellantis offre \u00e0 Fiat \u00ab\u00a0les synergies dont j\u2019ai toujours r\u00eav\u00e9\u00a0\u00bb, permettant une int\u00e9gration plus pouss\u00e9e avec d’autres marques europ\u00e9ennes du groupe, et adapt\u00e9e aux normes, go\u00fbts et exigences du march\u00e9 europ\u00e9en.<\/p>\n\n\n\n

La strat\u00e9gie de Fiat<\/strong> se concentre aussi sur l’exploitation de ses points forts historiques, tels que le design italien, la simplicit\u00e9 et la joie de vivre (\u00ab\u00a0la dolce vita\u00a0\u00bb)<\/strong>, des \u00e9l\u00e9ments qui distinguent ses v\u00e9hicules dans un march\u00e9 europ\u00e9en de plus en plus concurrentiel (NDLR : et pas le made in italy).<\/p>\n\n\n\n

\"gamme-fiat-20024\"<\/figure>\n\n\n\n

Quant aux futurs mod\u00e8les, Fiat ne veut plus susciter de fausses attentes avec des concepts trop \u00e9loign\u00e9s de la r\u00e9alit\u00e9. Les v\u00e9hicules ceoncepts pr\u00e9sent\u00e9s dans leur vid\u00e9o d’il y a quelques mois<\/a> sont proches des versions finales qui seront commercialis\u00e9es. Cela inclut la nouvelle Panda<\/a>, qui sera officiellement d\u00e9voil\u00e9e d\u00e9but juillet 2024, mais aussi le renouvellement des mod\u00e8les Tipo et Punto, ainsi que des propositions pour les familles europ\u00e9ennes, \u00e0 l\u2019heure o\u00f9 des segments comme celui des monospaces compacts (500L) n\u00e9cessitent une revitalisation urgente.<\/p>\n\n\n\n

<\/use><\/svg>\n

Au Br\u00e9sil, nous avons une gamme assez nouvelle avec la Strada, la Pulse, l’Argo et la Fastback [..]. En Europe, je dois remplacer la Tipo [compacte], la Punto [petite voiture], et nous avons besoin d’offres familiales comme la 500L (petit monospace). En Europe, l’offre de Fiat pour les familles est pratiquement morte,<\/strong> il est donc urgent de la remplacer, tandis que la Fastback pour l’Am\u00e9rique du Sud a \u00e9t\u00e9 lanc\u00e9e il y a un peu plus d’un an.<\/p>\nOlivier Franois PDG de Fiat<\/cite><\/blockquote>\n\n\n\n

Pour rappel, Carlos Tavares, PDG de Stellantis, pr\u00f4ne une strat\u00e9gie ambitieuse : lancer \u00ab\u00a0un nouveau mod\u00e8le par an et par r\u00e9gion\u00a0\u00bb. Pour Fiat en Europe, cela signifie une s\u00e9rie de lancements pour r\u00e9pondre aux besoins sp\u00e9cifiques et renouveler une offre devenue obsol\u00e8te dans certains segments.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-33952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiat","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nOlivier Fran\u00e7ois : l'offre de Fiat pour les familles est pratiquement morte - ItalPassion<\/title>\n<meta name=\"description\" content=\"Fiat connait une \u00e9poque de transition. 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