{"id":33942,"date":"2024-05-10T21:17:00","date_gmt":"2024-05-10T19:17:00","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33942"},"modified":"2024-05-10T21:17:02","modified_gmt":"2024-05-10T19:17:02","slug":"fiat-500eni%cc%87n-hi%cc%87bri%cc%87t-varyantini-sunmayacak-ve-i%cc%87talya-i%cc%87le-mucadelesi%cc%87ne-devam-edecek","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/fiat\/fiat-ne-proposera-pas-de-variante-hybride-a-la-500e-et-continue-son-bras-de-fer-avec-litalie\/","title":{"rendered":"Fiat 500e'nin hibrit versiyonunu sunmayacak ve \u0130talya ile sava\u015f\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor"},"content":{"rendered":"\n
\"\"
Olivier Fran\u00e7ois, CEO Fiat<\/figcaption><\/figure>\n\n\n\n

Depuis plusieurs mois, les ventes de la Fiat 500 \u00e9lectrique, \u00e9galement appel\u00e9e 500e, se d\u00e9gradent<\/strong>. Au premier trimestre 2024, les ventes ont m\u00eame chut\u00e9 de 49 % en Europe<\/a>. Face \u00e0 cette baisse pr\u00e9occupante, l’hypoth\u00e8se d’une variante thermique hybride de la 500e<\/a> avait \u00e9t\u00e9 \u00e9voqu\u00e9e pour relancer la production du mod\u00e8le \u00e9lectrique. Cependant, selon Olivier Fran\u00e7ois, CEO de Fiat, dans une r\u00e9cente interview avec Automotive News Europe, cette option n’est plus envisag\u00e9e.<\/strong><\/p>\n\n\n\n

La 500e restera seule en sc\u00e8ne<\/strong><\/h2>\n\n\n\n

Dans l’interview, Olivier Fran\u00e7ois confirme que la gamme Fiat 500 se limitera d\u00e9sormais uniquement \u00e0 la version \u00e9lectrique<\/strong> : \u00ab La Fiat 500 \u00e9tait auparavant une famille compl\u00e8te, avec la 500e, le mod\u00e8le \u00e0 moteur thermique (ICE), la 500L et la 500X. D\u00e9sormais, vous n’aurez plus que la 500e. \u00bb Malgr\u00e9 cette r\u00e9duction de gamme, le dirigeant s’affirme r\u00e9solu \u00e0 maintenir la 500e comme un mod\u00e8le embl\u00e9matique \u00e9lectrique, en pr\u00e9cisant : \u00ab Nous sommes tr\u00e8s h\u00e9sitants \u00e0 ajouter un hybride doux [moteur thermique] \u00e0 la famille 500e. C’est probablement quelque chose que nous ne ferons pas, car cela a tellement de sens en tant que v\u00e9hicule \u00e9lectrique, et nous aimons l’id\u00e9e que notre mod\u00e8le iconique soit \u00e9lectrique. \u00bb<\/p>\n\n\n\n

Un choix assum\u00e9 malgr\u00e9 les ventes<\/strong><\/h2>\n\n\n\n

Olivier Fran\u00e7ois reconna\u00eet cependant les difficult\u00e9s actuelles auxquelles est confront\u00e9e la 500e en termes de ventes. <\/strong>La forte corr\u00e9lation entre les ventes et les incitations gouvernementales l’am\u00e8ne \u00e0 pointer du doigt le gouvernement italien : \u00ab Il existe un l\u00e9ger d\u00e9clin de la demande pour la 500e ces derniers temps, mais cela suit de pr\u00e8s les incitations gouvernementales. C’est un peu d\u00e9cevant, mais c’est un fait que la demande est strictement corr\u00e9l\u00e9e aux incitations. L’Italie avait bien d\u00e9marr\u00e9 pour la 500e, puis les incitations ont \u00e9t\u00e9 r\u00e9duites, et les ventes se sont arr\u00eat\u00e9es. \u00bb<\/p>\n\n\n\n

Olivier Fran\u00e7ois souligne \u00e9galement le potentiel de relance gr\u00e2ce au plan d’incitations propos\u00e9 par le ministre de l’Industrie italien, Adolfo Urso : \u00ab Je pense que le plan d’incitations pour les v\u00e9hicules \u00e9lectriques propos\u00e9 par le ministre Adolfo Urso a tout ce qu’il faut pour r\u00e9veiller les ventes d’\u00e9lectriques sur notre march\u00e9 domestique. \u00bb<\/p>\n\n\n\n

La strat\u00e9gie pour compenser les pertes<\/strong><\/h2>\n\n\n\n

Dans sa strat\u00e9gie pour pallier la baisse des ventes de la 500e, Olivier Fran\u00e7ois mise sur la nouvelle Fiat Panda<\/strong> qui sera propos\u00e9e en version \u00e9lectrique et thermique hybride, ainsi que sur la Fiat 600 mild-hybrid r\u00e9cemment lanc\u00e9e<\/strong>. Cependant, ces deux mod\u00e8les ne seront pas fabriqu\u00e9s en Italie. La Panda sera produite en Serbie, et la 600 est fabriqu\u00e9e en Pologne, marquant ainsi un d\u00e9placement significatif de la production hors du pays. Cela confirme aussi l’annonce de Nicolas Dufourcq \u00ab\u00a0L\u2019Italie ne pourra pas fabriquer une voiture entr\u00e9e de gamme \u00e9lectrique<\/a>\u00ab\u00a0.<\/p>\n\n\n\n

Pour Olivier Fran\u00e7ois, la Fiat 600 joue un r\u00f4le crucial dans la strat\u00e9gie de compensation des pertes de ventes <\/strong>: \u00ab Le 600 a besoin d’un hybride doux pour rester pertinent, et nous sommes en train de le lancer. Ce n’est pas une citadine, et nous devons offrir un choix aux clients. Cela devrait \u00e9galement augmenter les volumes, et avec le volume viendra la notori\u00e9t\u00e9. \u00bb<\/p>\n\n\n\n

Ainsi, Fiat continue donc son bras de fer avec l’Italie, refusant de proposer une version hybride de la 500e et privil\u00e9giant la diversification de sa gamme avec la Fiat Panda et la 600 mild-hybrid, deux mod\u00e8les produits hors d’Italie. La marque esp\u00e8re \u00e9galement un coup de pouce du gouvernement italien pour stimuler les ventes de la 500e via des incitations financi\u00e8res. En attendant, la situation \u00e0 Mirafiori reste difficile et le dernier espoir<\/strong> reste celui d’une 500 \u00e9lectrique mise \u00e0 jour avec plus d’autonomie et moins ch\u00e8re<\/a>. Quid de la 500 thermique hybride actuellement produite \u00e0 Tychy ? Affaire \u00e0 suivre…<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-33942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiat","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFiat ne proposera pas de variante hybride \u00e0 la 500e et continue son bras de fer avec l'Italie - ItalPassion<\/title>\n<meta name=\"description\" content=\"Olivier Fran\u00e7ois, CEO Fiat Depuis plusieurs mois, les ventes de la Fiat 500 \u00e9lectrique, \u00e9galement appel\u00e9e 500e, se d\u00e9gradent. 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