{"id":32923,"date":"2024-01-24T13:55:25","date_gmt":"2024-01-24T12:55:25","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=32923"},"modified":"2024-01-24T13:55:27","modified_gmt":"2024-01-24T12:55:27","slug":"maserati%cc%87de-cok-gec-gelen-i%cc%87ki%cc%87-buyuk-yoneti%cc%87m-degi%cc%87si%cc%87kli%cc%87gi%cc%87","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/maserati\/maserati-deux-changements-majeurs-au-sein-de-la-direction-qui-arrivent-trop-tard\/","title":{"rendered":"Maserati: \u0130ki b\u00fcy\u00fck y\u00f6netim de\u011fi\u015fikli\u011fi... \u00c7ok mu ge\u00e7?"},"content":{"rendered":"

Stellantis, sonunda ticari sonu\u00e7lar\u0131n\u0131n Maserati<\/a> umuldu\u011fu kadar iyi de\u011fil mi?<\/strong> D\u00fcn bildirdi\u011fimiz gibi Maserati'nin Stellantis taraf\u0131ndan y\u00f6netilmesine ili\u015fkin endi\u015felerimiz<\/a>Trident markas\u0131 Ocak ay\u0131n\u0131n ba\u015f\u0131ndan bu yana stratejik pozisyonlarda, ileti\u015fim ve pazarlama ile sat\u0131\u015f alanlar\u0131nda iki de\u011fi\u015fiklik yapt\u0131\u011f\u0131n\u0131 duyurdu.<\/p>\n\n\n\n

\u0130lk olarak, Giovanni Perosino art\u0131k \u0130leti\u015fim ve Pazarlama M\u00fcd\u00fcr\u00fcd\u00fcr.<\/strong> Lancia'da ve ard\u0131ndan Sergio Marchionne ile FCA'da \u00e7al\u0131\u015ft\u0131. 2019 y\u0131l\u0131 sonunda Lamborghini'nin Ticari Direkt\u00f6rl\u00fc\u011f\u00fc g\u00f6revini \u00fcstlenmek \u00fczere Volkswagen Grubu'na kat\u0131ld\u0131. \u0130leti\u015fim ve pazarlamadan sorumlu olmak \u00fczere 2024 y\u0131l\u0131nda Maserati'ye geri d\u00f6necek. Bunlar iki stratejik pozisyondur, \u00e7\u00fcnk\u00fc pazarlama pazar\u0131 ve m\u00fc\u015fteri taban\u0131n\u0131 inceler ve ileti\u015fim, rekabet yoluyla veya yeni modellerin lansman\u0131 yoluyla insanlar\u0131n markan\u0131n varl\u0131\u011f\u0131ndan haberdar olmas\u0131n\u0131 sa\u011flamal\u0131d\u0131r. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nike'ta uzun bir kariyeri olan Paolo Tubito'nun yerine ge\u00e7ti.<\/strong> ve 2020'nin ba\u015f\u0131nda Stellantis taraf\u0131ndan g\u00f6reve atand\u0131... bu da spor ayakkab\u0131lardaki uzun deneyimin l\u00fcks otomobil pazar\u0131nda etkili olmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. D\u00fcr\u00fcst olal\u0131m, Maserati'nin Formula E'de i\u015fi yok, bir\u00e7ok (eski) Maserati m\u00fc\u015fterisi art\u0131k markan\u0131n konumland\u0131rmas\u0131n\u0131 anlam\u0131yor ve yeni modeller olsa bile, bunlar\u0131 tan\u0131tmak i\u00e7in hi\u00e7bir ileti\u015fim \/ reklam yok.<\/p>\n\n\n\n

\u0130kinci b\u00fcy\u00fck de\u011fi\u015fiklik ise Luca Delfino'nun Ticari Direkt\u00f6r olarak atanmas\u0131 oldu.<\/strong>. 2007'den bu yana Maserati'de \u00e7al\u0131\u015fan ve Avrupa, Kuzey Amerika, Orta Do\u011fu ve Asya'da \u00e7e\u015fitli g\u00f6revlerde bulunan Grasso, belki de markan\u0131n a\u015f\u0131r\u0131 pahal\u0131 konumland\u0131r\u0131lmas\u0131 hakk\u0131nda s\u00f6yleyecek bir \u015feyleri vard\u0131r? Maserati CEO'su David Grasso \u015funlar\u0131 s\u00f6yledi: \"Sekt\u00f6r\u00fcm\u00fcz i\u00e7in bu zorlu ve heyecan verici d\u00f6nemde Maserati'nin ba\u015far\u0131s\u0131na katk\u0131da bulunmada \u00e7ok \u00f6nemli bir rol oynayacak.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Bernard Loire'\u0131n yerine ge\u00e7ti, <\/strong>Stellantis taraf\u0131ndan 2020'nin ba\u015f\u0131nda atanan ve Ford, FCA, Nissan ve Mitsubishi'deki uzun deneyimine ra\u011fmen 2023'teki kar\u0131\u015f\u0131k sonu\u00e7lar ve 2024'teki zor bir y\u0131lla ikna olmu\u015f g\u00f6r\u00fcnmeyen bir Frans\u0131z. Sahip olmak g\u00fczel iddial\u0131 sat\u0131\u015f hedefleri belirleyin<\/a>Ancak bunlar\u0131 ba\u015farmak i\u00e7in gerekli ara\u00e7lar\u0131 da sa\u011flamam\u0131z gerekiyor.<\/p>\n\n\n\n

Ate\u015f olmadan duman \u00e7\u0131kmaz<\/strong> 2023'te Mirafiori'deki \u00fcretim d\u00fc\u015f\u00fc\u015f\u00fc ile 2024'te MC20 sipari\u015flerindeki d\u00fc\u015f\u00fc\u015f aras\u0131nda, Quattroporte'nin geli\u015ftirilmesinin ask\u0131ya al\u0131nmas\u0131<\/a>\u00d6nemli pozisyonlar i\u00e7in yap\u0131lan bu iki duyuru hayal k\u0131r\u0131kl\u0131\u011f\u0131 yaratan sonu\u00e7lar\u0131n ard\u0131ndan geldi. \u0130talyanlar Giovanni Perosino ve Luca Delfino markay\u0131 iyi tan\u0131yan do\u011fru ki\u015filer olabilir, ancak \u00e7ok ge\u00e7 kalmad\u0131lar m\u0131? David Grasso hala Maserati'nin CEO'su, ancak 2024'te somut bir a\u00e7\u0131klama yap\u0131lmazsa, muhtemelen bu onun son y\u0131l\u0131 olacak.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-32923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati : deux changements majeurs au sein de la direction... qui arrivent trop tard ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Est-ce que Stellantis prend enfin conscience que les r\u00e9sultats commerciaux de Maserati ne sont pas aussi bons qu'esp\u00e9r\u00e9 ? 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