{"id":32849,"date":"2024-01-12T20:59:38","date_gmt":"2024-01-12T19:59:38","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=32849"},"modified":"2024-01-12T21:10:34","modified_gmt":"2024-01-12T20:10:34","slug":"alfa-romeo-karliligi-korumak-i%cc%87ci%cc%87n-fi%cc%87yatlari-yukseltti%cc%87gi%cc%87ni%cc%87-kabul-etti%cc%87","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/alfa-romeo\/alfa-romeo-assume-avoir-augmente-ses-prix-pour-sauver-sa-rentabilite\/","title":{"rendered":"Alfa Romeo karl\u0131l\u0131\u011f\u0131n\u0131 korumak i\u00e7in fiyatlar\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 itiraf etti"},"content":{"rendered":"

Jean-Philippe Imparato, CEO'suAlfa Romeo<\/a>ge\u00e7ti\u011fimiz g\u00fcnlerde Automotive News'e verdi\u011fi bir r\u00f6portajda \u0130talyan markan\u0131n 2023 y\u0131l\u0131 sonunda birka\u00e7 y\u00fcz milyon avroluk pozitif i\u015fletme k\u00e2rl\u0131l\u0131\u011f\u0131<\/strong>. Bu, \u00f6zellikle pandemi ve mevcut otomobil pazar\u0131n\u0131n \u00e7e\u015fitli zorluklar\u0131n\u0131n damgas\u0131n\u0131 vurdu\u011fu zor bir d\u00f6nemin ard\u0131ndan Alfa Romeo i\u00e7in \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131na i\u015faret ediyor.<\/p>\n\n\n\n

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Yapay Zeka G\u00f6r\u00fcnt\u00fcs\u00fc<\/figcaption><\/figure>\n\n\n\n

Alfa Romeo'nun da bir par\u00e7as\u0131 oldu\u011fu Stellantis Grubu, Maserati haricindeki markalar\u0131n mali performans\u0131n\u0131 a\u00e7\u0131klamasa da Imparato, 2021'in ikinci yar\u0131s\u0131nda ba\u015flayan bir giri\u015fim olan Alfa Romeo'nun hesaplar\u0131n\u0131n iyile\u015ftirilmesinde kilit kararlar\u0131n \u00f6nemini vurgulad\u0131.<\/p>\n\n\n\n

Tonale sayesinde y\u00fckselen sat\u0131\u015flar<\/h2>\n\n\n\n

CEO'ya g\u00f6re, k\u00fcresel sat\u0131\u015flar Alfa Romeo'nun bu y\u0131lki sat\u0131\u015flar\u0131n\u0131n 70.000 ila 80.000 adet aras\u0131nda olaca\u011f\u0131 tahmin ediliyor,<\/strong> 2021 ve 2022 y\u0131llar\u0131na k\u0131yasla yakla\u015f\u0131k 30 %'lik bir art\u0131\u015fa i\u015faret ediyor. B\u00fcy\u00fcme esas olarak, markan\u0131n toplam sat\u0131\u015flar\u0131n\u0131n neredeyse 60 %'sini olu\u015fturan Tonale modeline atfediliyor. Imparato'ya g\u00f6re Tonale, \"Alfa'n\u0131n ihtiya\u00e7 duydu\u011fu k\u00e2rl\u0131l\u0131k seviyesini\" garanti etti. Fransa'da, Tonale i\u00e7in 83 %'lik sat\u0131\u015fla 26 %'lik art\u0131\u015f kaydedildi<\/a>.<\/p>\n\n\n\n

Elektrikli ara\u00e7lara ge\u00e7i\u015f<\/h2>\n\n\n\n

Alfa Romeo'nun gelece\u011fi elektrikli olacak. Imparato gelecek y\u0131l i\u00e7in planlar\u0131n\u0131 onaylad\u0131 ve Milano<\/a>i\u00e7ten yanmal\u0131 motorla \u00e7al\u0131\u015fan son Alfa Romeo modeli olacak. 2025'ten itibaren t\u00fcm yeni modeller sadece elektrikli olacak. Bu, 2027 y\u0131l\u0131nda amiral gemisi bir elektrikli modelin piyasaya s\u00fcr\u00fclmesiyle sonu\u00e7lanacakt\u0131r.<\/strong> \"Etkileneceksiniz, inan\u0131n bana\" diyor Imparato. Belki yeni bir Alfetta?<\/a><\/p>\n\n\n\n

Fiyat art\u0131\u015f stratejisi<\/h2>\n\n\n\n

CEO ayr\u0131ca Ocak 2021'den bu yana markan\u0131n mali durumunu d\u00fczeltmek i\u00e7in uygulamaya konulan stratejilerden de bahsetti. Bunlar \u015funlar\u0131 i\u00e7eriyor, yakla\u015f\u0131k 5.000 Avroluk bir fiyat art\u0131\u015f\u0131,<\/strong> daha az k\u00e2rl\u0131 sat\u0131\u015f kanallar\u0131na maruz kalmay\u0131 azaltmak ve basi\u0307tle\u015fti\u0307ri\u0307lmi\u0307\u015f konfi\u0307g\u00fcrasyonlar <\/strong>modelden olu\u015fuyor. Imparato, \"Cassino'ya ilk gitti\u011fimde yakla\u015f\u0131k 4.000 se\u00e7enek ke\u015ffettim ve bunlar\u0131 1.500'e indirdim\" dedi. Bu \u00f6nlemler, iyile\u015ftirilmi\u015f kalite ve daha y\u00fcksek kal\u0131nt\u0131 de\u011ferleriyle birle\u015ferek Alfa Romeo'yu daha fazla karl\u0131l\u0131\u011fa g\u00f6t\u00fcrd\u00fc. <\/p>\n\n\n\n

Konfig\u00fcrat\u00f6r ger\u00e7ekten de sar\u0131 kaliperler de dahil olmak \u00fczere s\u0131n\u0131rl\u0131 say\u0131da jant ve renk se\u00e7ene\u011fi sunuyor... ayr\u0131ca \u00f6nemli bir fiyat art\u0131\u015f\u0131 var. Farkl\u0131 donan\u0131mlar, motorlar ve kaplamalar nedeniyle eski fiyatlar\u0131 2024 ile kar\u015f\u0131la\u015ft\u0131rmak zor. Ancak ger\u00e7ekten de 5.000 ila 10.000 Avro aras\u0131nda bir fark var. \u00d6rne\u011fin, bir Giulia Veloce 280 bhp'nin tavsiye edilen perakende sat\u0131\u015f fiyat\u0131 54.190 \u20ac iken bug\u00fcn 62.400 \u20ac'dur. E\u011fer kar\u015f\u0131la\u015ft\u0131rma yaparken e\u011flenmek istiyorsan\u0131z, i\u015fte Giulia ve Stelvio'nun 2017 fiyatlar\u0131.<\/strong><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n
\"\"<\/figure>\n\n\n\n

Imparato, daha d\u00fc\u015f\u00fck sat\u0131\u015f hacimleri anlam\u0131na gelse bile kalite ve premium konumland\u0131rman\u0131n \u00f6nemini vurgulayarak s\u00f6zlerini tamaml\u0131yor. Alfa Romeo i\u00e7in vurgu, b\u00fcy\u00fck sat\u0131\u015f rakamlar\u0131ndan ziyade karl\u0131l\u0131k \u00fczerinedir ve bu strateji gelecekteki alfistlerin elektri\u011fe haz\u0131r olmas\u0131 ko\u015fuluyla meyve verebilecektir.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-32849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo assume avoir augment\u00e9 ses prix pour sauver sa rentabilit\u00e9 - ItalPassion<\/title>\n<meta name=\"description\" content=\"Jean-Philippe Imparato, PDG d'Alfa Romeo, a r\u00e9cemment r\u00e9v\u00e9l\u00e9 dans une interview \u00e0 Automotive News que la marque italienne cl\u00f4turerait l'ann\u00e9e 2023 avec\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/tr\/alfa-romeo\/alfa-romeo-karliligi-korumak-i\u0307ci\u0307n-fi\u0307yatlari-yukseltti\u0307gi\u0307ni\u0307-kabul-etti\u0307\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alfa Romeo assume avoir augment\u00e9 ses prix pour sauver sa rentabilit\u00e9 - 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