{"id":31826,"date":"2023-09-06T22:45:51","date_gmt":"2023-09-06T20:45:51","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31826"},"modified":"2023-09-06T22:47:55","modified_gmt":"2023-09-06T20:47:55","slug":"maserati-satislari-fransada-bayilik-altinda-perfuzyon","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/maserati\/ventes-de-maserati-en-chute-libre-en-france-sous-perfusion-des-concessionnaires\/","title":{"rendered":"Maserati sat\u0131\u015flar\u0131 Fransa'da serbest d\u00fc\u015f\u00fc\u015fte, bayiler ise d\u00fc\u015f\u00fc\u015fte"},"content":{"rendered":"
\"maserati-key\"<\/figure>\n\n\n\n

Kriz a\u015fa\u011f\u0131dakileri etkiliyor mu Maserati<\/a> Fransa'da? \u0130talyan l\u00fcks\u00fcn\u00fcn ve sportifli\u011finin sembol\u00fc olan Trident markas\u0131 Fransa'da m\u00fc\u015fteri kazanmakta zorlan\u0131yor. <\/strong>Maserati, 2023'\u00fcn ilk yar\u0131s\u0131nda sadece 64 tescil ile ge\u00e7mi\u015f performans\u0131ndan \u00e7ok uzakta. Bu d\u00fc\u015f\u00fc\u015f\u00fcn nedenleri nelerdir? Bu bir imaj, rekabet veya strateji sorunu mu?<\/p>\n\n\n\n

Bunu yakla\u015f\u0131k 1 ay \u00f6nce konu\u015fmu\u015ftuk, Maserati markas\u0131 \u0130talya ve ABD pazarlar\u0131nda iyi durumda<\/a>Ancak \u0130talyan markas\u0131ndan ka\u00e7\u0131nanlar ger\u00e7ekten Frans\u0131zlar m\u0131, yoksa ba\u015fka bir \u015fey mi? Ama \u0130talyan markas\u0131ndan ka\u00e7\u0131nanlar ger\u00e7ekten Frans\u0131zlar m\u0131, yoksa ba\u015fka bir \u015fey mi?<\/p>\n\n\n\n

Frans\u0131z pazar\u0131 yar\u0131ya indi<\/h2>\n\n\n\n

Rakamlar tart\u0131\u015f\u0131lmaz. Maserati Fransa'daki sat\u0131\u015flar\u0131n\u0131n '\u0131ndan fazlas\u0131n\u0131 kaybetti <\/strong>732 ara\u00e7 satt\u0131\u011f\u0131 2016 y\u0131l\u0131ndaki zirvesinden bu yana. Buna k\u0131yasla, COVID-19 salg\u0131n\u0131n\u0131n damgas\u0131n\u0131 vurdu\u011fu 2020 y\u0131l\u0131nda Fransa'da 135 Maserati tescil edildi. Ve 2023'\u00fcn ilk yar\u0131s\u0131, sadece 64 adetlik sat\u0131\u015fla hi\u00e7bir iyile\u015fme belirtisi g\u00f6stermiyor.<\/p>\n\n\n\n

Y\u0131llar<\/th>Kay\u0131tlar Maserati Fransa<\/th><\/tr><\/thead>
2023 H1<\/td>64<\/td><\/tr>
2022<\/td>213<\/td><\/tr>
2021<\/td>148<\/td><\/tr>
2020<\/td>135<\/td><\/tr>
2019<\/td>420<\/td><\/tr>
2018<\/td>606<\/td><\/tr>
2017<\/td>711<\/td><\/tr>
2016<\/td>732<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Ama hepsi bu kadar de\u011fil. Bu 64 tescilin neredeyse yar\u0131s\u0131, stoklar\u0131n\u0131 elden \u00e7\u0131karmak isteyen bayilerin tan\u0131t\u0131m ara\u00e7lar\u0131yd\u0131.<\/strong> Di\u011fer bir deyi\u015fle, bireysel m\u00fc\u015fterilerden gelen talep g\u00f6r\u00fcnd\u00fc\u011f\u00fcnden daha da zay\u0131ft\u0131r.<\/p>\n\n\n\n

Bir imaj sorunu mu?<\/h2>\n\n\n\n

Frans\u0131zlar\u0131n l\u00fcks markalardan uzak duraca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnebilirsiniz... ama asl\u0131nda \u00f6yle de\u011fil!<\/p>\n\n\n\n

Ferrari 2023 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda Fransa'da 251 otomobil satarken, Lamborghini 2022 y\u0131l\u0131n\u0131n tamam\u0131nda 226 otomobil satt\u0131...<\/strong><\/p>\n\n\n\n

Bu iki marka 300.000 \u20ac'nun \u00e7ok \u00fczerinde, ekolojik malustan etkilenmeyen modeller sunuyor. Bu al\u0131c\u0131lar, vergi veya \u00e7evresel k\u0131s\u0131tlamalar konusunda endi\u015felenmeden kendilerini \u015f\u0131martma imkan\u0131na sahipler.<\/p>\n\n\n\n

Maserati ise di\u011fer iki \u0130talyan markas\u0131na g\u00f6re daha eri\u015filebilir bir fiyat aral\u0131\u011f\u0131nda, 80.000 ila 250.000 Avro aras\u0131nda. Ancak, \u00f6zellikle Audi, BMW, Mercedes ve Porsche gibi Alman markalar\u0131n\u0131n \u015fiddetli rekabetiyle kar\u015f\u0131 kar\u015f\u0131yad\u0131r.<\/p>\n\n\n\n

Maserati de \u00fcr\u00fcn gam\u0131ndaki yenilenme eksikli\u011finden muzdarip. Mevcut Ghibli, Quattroporte ve Levante modellerinin \u00e7o\u011fu birka\u00e7 y\u0131l, hatta on y\u0131l eski. Ayr\u0131ca premium ara\u00e7lar i\u00e7in \u00f6nemli olan elektrifikasyona da yeterince erken yat\u0131r\u0131m yapmad\u0131... (ama l\u00fcks ara\u00e7lar i\u00e7in de\u011fil).<\/p>\n\n\n\n

Kas\u0131tl\u0131 bir strateji mi?<\/h2>\n\n\n\n

Bu durum kar\u015f\u0131s\u0131nda Maserati fazla endi\u015feli g\u00f6r\u00fcnm\u00fcyor. CEO Davide Grasso, hacimlerden ziyade karl\u0131l\u0131\u011fa odaklanmay\u0131 tercih etti\u011fini s\u00f6yledi. <\/p>\n\n\n\n

<\/use><\/svg>\n

B\u00fcy\u00fck hacimler \u00f6nemli de\u011fil! K\u00fc\u00e7\u00fck hacimlerle para kazanmak daha iyidir,\" diyor ekiplerine.<\/p>\nDavide Grasso, Maserati CEO'su<\/cite><\/blockquote>\n\n\n\n

Maserati, hala iyi sat\u0131\u015flar elde etti\u011fi \u0130talya ve Amerika Birle\u015fik Devletleri gibi tarihi pazarlar\u0131na g\u00fcveniyor. Ayr\u0131ca Grecale Folgore ve Granturismo Folgore gibi yeni modellerin yak\u0131nda piyasaya s\u00fcr\u00fclece\u011fine de g\u00fcveniyor. K\u00fc\u00e7\u00fck sorun ise bunlar\u0131n 100 % elektrikli modeller olmas\u0131 ve l\u00fcks m\u00fc\u015fterilerin bu modellere pek s\u0131cak bakmamas\u0131...<\/p>\n\n\n\n

Kendisiyle temasa ge\u00e7ildi\u011finde Maserati Fransa yorum yapmay\u0131 reddetti.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-31826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nVentes de Maserati en chute libre en France, sous perfusion des concessionnaires - ItalPassion<\/title>\n<meta name=\"description\" content=\"La crise touche-t-elle Maserati en France ? 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