{"id":31805,"date":"2023-09-08T22:00:48","date_gmt":"2023-09-08T20:00:48","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31805"},"modified":"2023-09-08T22:04:33","modified_gmt":"2023-09-08T20:04:33","slug":"lamborghini-categorise-maserati-like-a-marque-premium","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/tr\/maserati\/lamborghini-categorise-maserati-comme-une-marque-premium\/","title":{"rendered":"Lamborghini, Maserati'yi premium bir marka olarak s\u0131n\u0131fland\u0131r\u0131yor!"},"content":{"rendered":"

Lamborghini<\/a>\u00fcnl\u00fc \u0130talyan spor otomobil \u00fcreticisi, pazar\u0131 ve rakipleri hakk\u0131nda \u00e7ok kesin bir g\u00f6r\u00fc\u015fe sahiptir.<\/strong> Elde edebildi\u011fimiz dahili bir belgede Lamborghini, farkl\u0131 otomobil markalar\u0131n\u0131 konumlar\u0131na g\u00f6re s\u0131n\u0131fland\u0131r\u0131yor: kitle pazar\u0131, premium, l\u00fcks veya ultra l\u00fcks. <\/p>\n\n\n\n

Ve bu kategoriler aras\u0131nda, Baz\u0131lar\u0131n\u0131n y\u00fcz\u00fcn\u00fc k\u0131zartacak bir tane var. Maserati<\/a> \u00dc\u00e7 \u00e7atall\u0131 marka basit bir premium marka olarak g\u00f6r\u00fcl\u00fcyor... ama l\u00fcks bir marka de\u011fil!<\/strong><\/p>\n\n\n\n

\"lamborghini<\/figure>\n\n\n\n

Lamborghini'ye g\u00f6re premium bir markay\u0131 l\u00fcks bir markadan ay\u0131ran nedir? Belgede a\u00e7\u0131k\u00e7a belirtilmiyor, ancak ana kriterin fiyat oldu\u011funu varsayabiliriz<\/strong>. <\/p>\n\n\n\n

Maserati'nin yeni Granturismo veya MC20 gibi en pahal\u0131 modellerinin fiyat\u0131 yakla\u015f\u0131k 200.000 Avro iken, Lamborghini'nin Urus veya Huracan gibi en ucuz modellerinin fiyat\u0131 200.000 Avro'nun \u00fczerindedir. Sian veya Centenario gibi birka\u00e7 milyon avroya al\u0131c\u0131 bulan en \u00f6zel modellerden bahsetmeye bile gerek yok.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ancak l\u00fcks\u00fc tan\u0131mlarken devreye giren tek fakt\u00f6r fiyat de\u011fildir. Ayn\u0131 zamanda performans, tasar\u0131m, yenilik, tarih ve her \u015feyden \u00f6nce imaj! G\u00fcn\u00fcm\u00fcz\u00fcn l\u00fcks ve ultra l\u00fcks m\u00fc\u015fteri kitlesiyle Lamborghini, Maserati'den bir ad\u0131m \u00f6nde g\u00f6r\u00fcn\u00fcyor.<\/strong> Bo\u011fal\u0131 marka, \u00f6zellikle ola\u011fan\u00fcst\u00fc bir ticari ba\u015far\u0131 elde eden ilk SUV'u Urus'u piyasaya s\u00fcrerek kendini yenilemeyi ve \u00e7e\u015fitlendirmeyi ba\u015fard\u0131. Ayn\u0131 zamanda yenilik yapmay\u0131 ve kalabal\u0131\u011f\u0131n aras\u0131ndan s\u0131yr\u0131lmay\u0131 da ba\u015fard\u0131, Sian gibi s\u0131n\u0131rl\u0131 say\u0131da \u00fcretilen modeller sunarak Countach LP1<\/a>.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Maserati, \u00fc\u00e7 \u00e7atall\u0131 \u0130talyan markas\u0131, zor bir d\u00f6nemden ge\u00e7iyor<\/a>. \u00dcr\u00fcn yelpazesinin yenilenmemesinden, inovasyondaki gecikmeden ve Premium markalarla rekabet i\u00e7inde konumland\u0131r\u0131lan \u00f6nceki modellerinin zedeledi\u011fi imaj\u0131.<\/strong> Maserati Ghibli Hybrid'in 330 bhp g\u00fcc\u00fcndeki 4 silindirli motoru gibi.<\/p>\n\n\n\n

\"maserati-ghibli-hybrid\"<\/figure>\n\n\n\n

2020'den bu yana, kendini toparlamak ve yeniden ke\u015ffetmek i\u00e7in \"MMXX: The Way Forward\" kurtarma plan\u0131na g\u00fcveniyor. Spor ve l\u00fcks otomobil tutkunlar\u0131n\u0131n kalbini yeniden kazanmak i\u00e7in MC20 ve Granturismo gibi yeni modellerine ve Folgore elektrikli motorlar\u0131na g\u00fcveniyor. <\/p>\n\n\n\n

Ayr\u0131ca kendisini Stellantis'ten kademeli olarak ay\u0131rarak ba\u011f\u0131ms\u0131zl\u0131k ve prestij kazanmay\u0131 umuyor. Maserati l\u00fcks markalar aras\u0131ndaki yerini yeniden kazanmay\u0131 ba\u015farabilecek mi? Lamborghini s\u0131n\u0131fland\u0131rmas\u0131n\u0131 g\u00f6zden ge\u00e7irmek zorunda kalacak m\u0131? <\/strong>Zaman g\u00f6sterecek.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[25,27],"tags":[],"class_list":["post-31805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lamborghini","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLamborghini cat\u00e9gorise Maserati... comme une marque premium ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Lamborghini, le c\u00e9l\u00e8bre constructeur italien de voitures de sport, a une vision tr\u00e8s pr\u00e9cise de son march\u00e9 et de ses concurrents. 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