{"id":50103,"date":"2026-05-14T14:47:42","date_gmt":"2026-05-14T12:47:42","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=50103"},"modified":"2026-05-14T14:47:42","modified_gmt":"2026-05-14T12:47:42","slug":"carro-de-luxo-chines-rebadged-como-maserati-para-competir-com-rolls-royce","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/une-voiture-de-luxe-chinoise-rebadgee-maserati-pour-concurrencer-rolls-royce\/","title":{"rendered":"Um autom\u00f3vel de luxo chin\u00eas rebadged como um Maserati para competir com a Rolls-Royce"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

H\u00e1 v\u00e1rias horas que um rumor proveniente da China est\u00e1 a agitar os meios de comunica\u00e7\u00e3o social do sector autom\u00f3vel. De acordo com v\u00e1rios meios de comunica\u00e7\u00e3o social chineses, posteriormente difundidos por v\u00e1rios meios de comunica\u00e7\u00e3o social europeus, incluindo o di\u00e1rio financeiro italiano Milano Finanza<\/em>, A Stellantis est\u00e1 alegadamente em conversa\u00e7\u00f5es com a Huawei e a JAC Motors para desenvolver um futuro autom\u00f3vel el\u00e9trico de luxo com o emblema Maserati<\/a>.<\/p>\n\n\n\n

No papel, o princ\u00edpio \u00e9 simples: a Huawei forneceria as tecnologias de software, os sistemas inteligentes e a arquitetura digital, a JAC encarregar-se-ia do desenvolvimento industrial e da produ\u00e7\u00e3o, enquanto a Maserati contribuiria com o seu design e imagem de marca. Na China, o modelo seria vendido sob a marca Maextro, a marca premium criada pela Huawei e pela JAC. A n\u00edvel internacional, adoptaria o famoso nome Trident.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"
Maestro S800<\/figcaption><\/figure>\n\n\n\n

Uma esp\u00e9cie de \u201cMaserati chin\u00eas\u201d, desenvolvido a partir de uma base t\u00e9cnica local, concebido para competir com refer\u00eancias de luxo como a Rolls-Royce, a Mercedes-Maybach e as novas berlinas el\u00e9ctricas topo de gama da China. No papel, a ideia pode parecer cred\u00edvel. Na realidade, levanta muitas quest\u00f5es.<\/p>\n\n\n\n

Poder\u00e1 a Maserati tornar-se realmente uma marca 100 % el\u00e9ctrica?<\/h2>\n\n\n\n

H\u00e1 v\u00e1rios anos que a Maserati tenta conquistar o p\u00fablico com a sua gama Folgore. Mas os resultados comerciais ficaram muito aqu\u00e9m das suas ambi\u00e7\u00f5es declaradas. \u00c9 certo que a marca italiana conseguiu lan\u00e7ar vers\u00f5es el\u00e9ctricas do Grecale, do GranTurismo e do GranCabrio, mas estes modelos n\u00e3o conseguiram conquistar a clientela.<\/p>\n\n\n\n

O problema vai muito para al\u00e9m da simples quest\u00e3o da autonomia ou do desempenho. N\u00e3o se compra um Maserati apenas pelas suas especifica\u00e7\u00f5es t\u00e9cnicas. Compra-se pela emo\u00e7\u00e3o mec\u00e2nica, o som, o car\u00e1cter, a experi\u00eancia quase teatral que os motores de combust\u00e3o italianos sempre foram capazes de oferecer. \u00c9 uma arte de viver.<\/p>\n\n\n\n

\"\"
Maserati Granturismo Folgore<\/figcaption><\/figure>\n\n\n\n
\"\"
Maserati Grancabrio Folgore<\/figcaption><\/figure>\n\n\n\n

No entanto, at\u00e9 agora, o emblema Maserati associado ao 100 % el\u00e9trico nunca encontrou realmente o seu p\u00fablico. E, no entanto, os carros n\u00e3o s\u00e3o maus. Basta perguntar a qualquer pessoa que tenha conduzido um Granturismo Folgore ou um Grancabrio Folgore. S\u00e3o bons carros el\u00e9ctricos de luxo! Mas os n\u00fameros falam por si: as vendas da marca ca\u00edram nos \u00faltimos anos, de cerca de 27.000 unidades em 2023 para menos de 8.000 carros em 2025. \u00c9 um problema de marketing. Assim, imaginar um futuro Maserati baseado numa plataforma chinesa e exclusivamente el\u00e9trico pode parecer contradit\u00f3rio com o pr\u00f3prio ADN da marca.<\/p>\n\n\n\n

Uma plataforma chinesa num futuro Maserati?<\/h2>\n\n\n\n

Este \u00e9 provavelmente o aspeto mais surpreendente deste rumor. Durante anos, todo o futuro da Maserati se baseou na plataforma Giorgio e nas suas evolu\u00e7\u00f5es. Esta arquitetura, originalmente desenvolvida para a Alfa Romeo, continua a ser uma das melhores plataformas do grupo Stellantis. Simboliza uma certa ideia de desportivismo italiano.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Por isso, \u00e9 dif\u00edcil imaginar uma futura gama coerente em que alguns Maseratis utilizem uma plataforma Giorgio \u201cmade in Italy\u201d, enquanto outro modelo se baseia numa arquitetura chinesa concebida principalmente para ve\u00edculos el\u00e9ctricos conectados. \u00c9 claro que a ind\u00fastria autom\u00f3vel est\u00e1 a mudar rapidamente. A Audi j\u00e1 est\u00e1 a desenvolver modelos el\u00e9ctricos na China, especificamente para o mercado local. A Volkswagen tamb\u00e9m est\u00e1 a multiplicar as suas parcerias tecnol\u00f3gicas com fabricantes chineses para se manter competitiva. At\u00e9 a Stellantis j\u00e1 investiu fortemente no Leapmotor.<\/p>\n\n\n\n

Mas a Maserati n\u00e3o \u00e9 uma marca generalista.<\/p>\n\n\n\n

Um Maserati concebido na China continuaria a ser um Maserati?<\/h2>\n\n\n\n

Basicamente, o verdadeiro problema n\u00e3o \u00e9 a tecnologia. \u00c9 cultural. Ainda h\u00e1 poucos dias, Cristiano Fiorio, CMO da Maserati, recordou-nos o que o Tridente representa atualmente:<\/p>\n\n\n\n

<\/use><\/svg>\n

\u201cO Tridente e a Maserati representam n\u00e3o s\u00f3 um s\u00edmbolo autom\u00f3vel, mas tamb\u00e9m um s\u00edmbolo cultural.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Palavras importantes. Porque a Maserati vende acima de tudo uma hist\u00f3ria, uma identidade italiana, um imagin\u00e1rio que combina Modena, desporto autom\u00f3vel, luxo e uma certa paix\u00e3o mec\u00e2nica. Nesta l\u00f3gica, muitos ter\u00e3o dificuldade em perceber como \u00e9 que um autom\u00f3vel desenvolvido na China, concebido com parceiros chineses e derivado de um modelo Maextro se pode tornar o \u201cs\u00edmbolo cultural\u201d a que se refere a dire\u00e7\u00e3o da Maserati.<\/p>\n\n\n\n

Isto n\u00e3o quer dizer que o projeto seja necessariamente mau. Os construtores chineses j\u00e1 sabem como produzir autom\u00f3veis el\u00e9ctricos tecnologicamente muito avan\u00e7ados. Alguns deles j\u00e1 rivalizam com as melhores refer\u00eancias europeias em termos de software, de conforto e at\u00e9 de desempenho.<\/p>\n\n\n\n

Mas um bom autom\u00f3vel n\u00e3o se torna automaticamente um verdadeiro Maserati. O risco seria transformar o Tridente num mero emblema de marketing para um produto desenvolvido principalmente para satisfazer as expectativas do mercado chin\u00eas.<\/p>\n\n\n\n

Uma estrat\u00e9gia reservada, em \u00faltima an\u00e1lise, \u00e0 China?<\/h2>\n\n\n\n

Este \u00e9 provavelmente o cen\u00e1rio mais cred\u00edvel. A China continua a ser um mercado fundamental para os autom\u00f3veis de luxo, mesmo que a Maserati tenha praticamente desaparecido no pa\u00eds nos \u00faltimos anos. Em 2017, a marca vendeu quase 15.000 autom\u00f3veis por ano na China. Hoje, os registos ter\u00e3o ca\u00eddo para cerca de 1.000 unidades.<\/p>\n\n\n\n

\"\"
Dados da Maserati International VS China. Fonte: Italpassion<\/figcaption><\/figure>\n\n\n\n

A utiliza\u00e7\u00e3o de uma base tecnol\u00f3gica chinesa para oferecer um Maserati concebido especificamente para os clientes chineses pode fazer algum sentido do ponto de vista econ\u00f3mico. Afinal de contas, os compradores locais est\u00e3o agora a colocar uma enorme \u00eanfase no software, nos assistentes inteligentes, nos ecr\u00e3s e nas tecnologias para autom\u00f3veis, \u00e1reas em que a China tem uma lideran\u00e7a consider\u00e1vel.<\/p>\n\n\n\n

Se este projeto se concretizar, poder\u00e1, portanto, ser mais uma estrat\u00e9gia local compar\u00e1vel \u00e0 da Audi na China do que uma revolu\u00e7\u00e3o global na gama Maserati. Pela nossa parte, temos dificuldade em acreditar que um Maserati chin\u00eas possa ser comercializado na Europa.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":50104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-50103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nUne voiture de luxe chinoise rebadg\u00e9e Maserati pour concurrencer Rolls-Royce - ItalPassion<\/title>\n<meta name=\"description\" content=\"Depuis plusieurs heures, une rumeur venue de Chine agite les m\u00e9dias automobile. 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