{"id":48542,"date":"2026-04-09T09:51:55","date_gmt":"2026-04-09T07:51:55","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=48542"},"modified":"2026-04-09T09:51:55","modified_gmt":"2026-04-09T07:51:55","slug":"a-maserati-costumava-vender-os-seus-relogios-por-200-euros-mas-acaba-de-lancar-uma-edicao-limitada-de-100-mais-cara-do-que-um-rolex","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/maserati-vendait-ses-montres-200-euros-elle-vient-den-lancer-une-limitee-a-100-exemplaires-plus-chere-quune-rolex\/","title":{"rendered":"A Maserati vendia os seus rel\u00f3gios a 200 euros... acaba de lan\u00e7ar uma edi\u00e7\u00e3o limitada de 100 exemplares, mais caros do que um Rolex."},"content":{"rendered":"
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At\u00e9 h\u00e1 pouco tempo, os rel\u00f3gios com o s\u00edmbolo Maserati<\/a> estavam facilmente dispon\u00edveis por 200 a 400 euros. Subprodutos elegantes mas acess\u00edveis, longe do mundo altamente exclusivo da alta relojoaria.<\/p>\n\n\n\n

Mas em abril de 2026, a marca do tridente muda radicalmente de dimens\u00e3o. Em colabora\u00e7\u00e3o com a empresa su\u00ed\u00e7a Bianchet, apresenta um rel\u00f3gio limitado a 100 pe\u00e7as... com um pre\u00e7o de 75 500 francos su\u00ed\u00e7os (cerca de 80 000 euros), muito mais do que um Rolex.<\/p>\n\n\n\n

De simples subproduto a rel\u00f3gio de luxo<\/h2>\n\n\n\n

Este novo modelo, batizado UltraFino Maserati, n\u00e3o tem nada a ver com os rel\u00f3gios lifestyle que a marca tem vindo a propor at\u00e9 agora. Aqui entramos no mundo altamente exclusivo do turbilh\u00e3o, uma das complica\u00e7\u00f5es mais nobres da relojoaria.<\/p>\n\n\n\n

Apresentado na Watches and Wonders 2026 em Genebra, este rel\u00f3gio celebra os 100 anos do famoso tridente da Maserati. Um s\u00edmbolo nascido em Bolonha que se tornou um dos emblemas mais ic\u00f3nicos do automobilismo italiano. Mas, acima de tudo, este rel\u00f3gio marca uma clara subida de gama: a Maserati j\u00e1 n\u00e3o se limita a vender um estilo, procura agora tornar-se parte de uma forma de arte mec\u00e2nica.<\/p>\n\n\n\n

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Um rel\u00f3gio diretamente inspirado num supercarro<\/h2>\n\n\n\n

Este Maserati UltraFino n\u00e3o surge do nada. \u00c9 diretamente inspirado no mais recente supercarro da marca, o Maserati MCPURA. Sob o capot, o MCPURA desenvolve 630 cv gra\u00e7as ao seu motor Nettuno V6, capaz de acelerar dos 0 aos 100 km\/h em menos de 2,9 segundos.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

O rel\u00f3gio retoma estes c\u00f3digos. O seu mostrador aberto faz lembrar as jantes do supercarro, o seu design evoca as estruturas em fibra de carbono e at\u00e9 o acabamento \u201cAqua Rainbow\u201d, que apareceu no carro, est\u00e1 presente no mostrador. Este \u00e9 claramente um objeto concebido como uma extens\u00e3o do universo Maserati, e n\u00e3o apenas como um acess\u00f3rio.<\/p>\n\n\n\n

Por detr\u00e1s da sua est\u00e9tica, o UltraFino esconde um impressionante n\u00edvel de sofistica\u00e7\u00e3o. O seu movimento UT01, inteiramente desenvolvido por Bianchet, \u00e9 um turbilh\u00e3o voador autom\u00e1tico extremamente fino. Com apenas 3,85 mm de espessura para o movimento e 9,9 mm para o rel\u00f3gio como um todo, \u00e9 um dos rel\u00f3gios mais finos da sua categoria.<\/p>\n\n\n\n

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Mas o aspeto mais impressionante \u00e9 o facto de poder suportar choques at\u00e9 5000 G, um n\u00edvel raramente alcan\u00e7ado pelos relojoeiros tradicionais. Um desempenho diretamente inspirado nas tens\u00f5es sofridas por um supercarro na pista de corridas. Tudo isto numa caixa de carbono de alta densidade, acabada inteiramente \u00e0 m\u00e3o, at\u00e9 ao mais \u00ednfimo pormenor.<\/p>\n\n\n\n

75.500 francos su\u00ed\u00e7os: Maserati muda o mundo<\/h2>\n\n\n\n

Com um pre\u00e7o de 75.500 francos su\u00ed\u00e7os sem impostos (cerca de 80.000 euros), este UltraFino Maserati entra claramente no territ\u00f3rio das grandes casas relojoeiras. A este n\u00edvel de pre\u00e7o, ultrapassa muitas refer\u00eancias Rolex e aproxima-se das marcas de rel\u00f3gios de luxo ultra-especialistas, como a Chopard, Audemars Piguet... <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A produ\u00e7\u00e3o \u00e9 limitada a apenas 100 exemplares, cada um numerado em homenagem aos 100 anos do tridente. Trata-se, portanto, de uma pe\u00e7a de cole\u00e7\u00e3o, destinada a uma clientela muito espec\u00edfica: entusiastas de rel\u00f3gios, coleccionadores... e os clientes mais abastados da Maserati.<\/p>\n\n\n\n

Com este rel\u00f3gio, a Maserati n\u00e3o est\u00e1 apenas a tentar vender um produto. Est\u00e1 a enviar uma mensagem clara. A marca quer afirmar-se como uma refer\u00eancia do luxo global, capaz de competir n\u00e3o s\u00f3 com os fabricantes de autom\u00f3veis, mas tamb\u00e9m com a relojoaria, a moda e as casas de arte. \u00c9 a mensagem de uma marca que j\u00e1 n\u00e3o quer ser vista apenas como um fabricante de autom\u00f3veis... mas como uma assinatura do luxo italiano, capaz de se exprimir muito para al\u00e9m da estrada.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":48543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-48542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati vendait ses montres 200 euros\u2026 elle vient d'en lancer une limit\u00e9e \u00e0 100 exemplaires, plus ch\u00e8re qu'une Rolex - ItalPassion<\/title>\n<meta name=\"description\" content=\"Il y a encore peu de temps, les montres sigl\u00e9es Maserati se trouvaient facilement autour de 200 \u00e0 400 euros. 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