{"id":47756,"date":"2026-03-23T16:41:08","date_gmt":"2026-03-23T15:41:08","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=47756"},"modified":"2026-03-23T09:52:15","modified_gmt":"2026-03-23T08:52:15","slug":"o-problema-da-ferrari-em-2026-nao-e-vender-os-seus-automoveis-e-entrega-los","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/ferrari\/le-probleme-de-ferrari-en-2026-nest-pas-de-vendre-ses-voitures-cest-de-reussir-a-les-livrer\/","title":{"rendered":"O problema da Ferrari em 2026 n\u00e3o ser\u00e1 vender os seus autom\u00f3veis... ser\u00e1 entreg\u00e1-los."},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

\u00c9 um paradoxo quase irreal para uma marca como a Ferrari<\/a>. Em Maranello, as carteiras de encomendas est\u00e3o cheias, a procura continua extremamente elevada e, no entanto... alguns carros j\u00e1 n\u00e3o podem ser entregues. N\u00e3o por falta de clientes, ou por um problema industrial, mas por um fator muito mais imprevis\u00edvel: a geopol\u00edtica.<\/p>\n\n\n\n

Entregas suspensas devido \u00e0s tens\u00f5es no M\u00e9dio Oriente<\/h2>\n\n\n\n

Desde h\u00e1 v\u00e1rias semanas, a Ferrari teve de tomar uma decis\u00e3o radical: suspender temporariamente as suas entregas no M\u00e9dio Oriente. A raz\u00e3o para tal \u00e9 a crescente tens\u00e3o ligada ao Ir\u00e3o, que est\u00e1 a perturbar seriamente as cadeias de abastecimento na regi\u00e3o.<\/p>\n\n\n\n

Para evitar uma paragem total, o fabricante italiano optou por uma solu\u00e7\u00e3o alternativa: o transporte a\u00e9reo. Um m\u00e9todo mais r\u00e1pido, mas tamb\u00e9m muito mais caro do que os habituais envios por via mar\u00edtima. Assim, a Ferrari continua a fazer entregas... mas com um custo log\u00edstico muito mais elevado, o que tem um impacto direto nas suas margens.<\/p>\n\n\n\n

Uma rea\u00e7\u00e3o brutal dos mercados financeiros<\/h2>\n\n\n\n

Os investidores n\u00e3o tardaram a reagir. Numa \u00fanica sess\u00e3o, a cota\u00e7\u00e3o das ac\u00e7\u00f5es da Ferrari caiu quase 5 % para 314 $.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Mas o fen\u00f3meno \u00e9 mais profundo do que isso. Nos \u00faltimos doze meses, a avalia\u00e7\u00e3o da Ferrari passou de cerca de 76 mil milh\u00f5es de euros para menos de 54 mil milh\u00f5es. Muito simplesmente, 22 mil milh\u00f5es de euros evaporaram-se. Uma corre\u00e7\u00e3o espetacular para uma marca que, no entanto, era considerada uma das mais fortes do sector autom\u00f3vel.<\/p>\n\n\n\n

Um plano estrat\u00e9gico considerado demasiado cauteloso<\/h2>\n\n\n\n

Embora a crise no M\u00e9dio Oriente possa ter servido de gatilho, n\u00e3o explica tudo. Parte da desconfian\u00e7a do mercado remonta a outubro de 2025, quando Benedetto Vigna apresentou o seu novo plano industrial.<\/p>\n\n\n\n

Este plano, considerado demasiado cauteloso por alguns analistas, levou a uma reavalia\u00e7\u00e3o em baixa dos m\u00faltiplos financeiros da Ferrari. Por outras palavras, os investidores reviram as suas expectativas, considerando que o crescimento futuro poderia ser menos espetacular do que o previsto.<\/p>\n\n\n\n

E, no entanto, operacionalmente, a Ferrari continua a ser uma m\u00e1quina perfeitamente oleada. Em 2025, a marca entregou 13.640 autom\u00f3veis, dos quais 6.346 na regi\u00e3o EMEA. Um n\u00famero que sublinha a import\u00e2ncia estrat\u00e9gica de certas regi\u00f5es, como o M\u00e9dio Oriente.<\/p>\n\n\n\n

Os objectivos para 2026 continuam ambiciosos: vendas de 7,5 mil milh\u00f5es de euros, EBITDA de 2,93 mil milh\u00f5es de euros com uma margem de 39 % e fluxo de caixa livre de pelo menos 1,5 mil milh\u00f5es de euros. Estes desempenhos continuam a colocar a Ferrari numa classe pr\u00f3pria na ind\u00fastria autom\u00f3vel.<\/p>\n\n\n\n

Atrasos que podem tornar-se mais longos<\/h2>\n\n\n\n

A curto prazo, a Ferrari pode limitar o impacto redireccionando as suas entregas para outros mercados menos expostos. Mas a m\u00e9dio prazo, a situa\u00e7\u00e3o \u00e9 mais incerta.<\/p>\n\n\n\n

Os custos dos seguros est\u00e3o a aumentar, os tempos de log\u00edstica est\u00e3o a tornar-se mais longos e a press\u00e3o sobre as margens est\u00e1 a tornar-se muito real. Mesmo uma marca t\u00e3o poderosa como a Ferrari n\u00e3o est\u00e1 totalmente imune a estes condicionalismos. Afinal de contas, o problema da Ferrari atualmente n\u00e3o \u00e9 vender os seus carros. \u00c9 entreg\u00e1-los.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":47790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-47756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLe probl\u00e8me de Ferrari en 2026 n'est pas de vendre ses voitures\u2026 c'est de r\u00e9ussir \u00e0 les livrer - ItalPassion<\/title>\n<meta name=\"description\" content=\"C\u2019est un paradoxe presque irr\u00e9el pour une marque comme Ferrari. \u00c0 Maranello, les carnets de commandes sont pleins, la demande reste extr\u00eamement forte, et\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/pt\/ferrari\/o-problema-da-ferrari-em-2026-nao-e-vender-os-seus-automoveis-e-entrega-los\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le probl\u00e8me de Ferrari en 2026 n'est pas de vendre ses voitures\u2026 c'est de r\u00e9ussir \u00e0 les livrer - ItalPassion\" \/>\n<meta property=\"og:description\" content=\"C\u2019est un paradoxe presque irr\u00e9el pour une marque comme Ferrari. \u00c0 Maranello, les carnets de commandes sont pleins, la demande reste extr\u00eamement forte, et\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.italpassion.fr\/pt\/ferrari\/o-problema-da-ferrari-em-2026-nao-e-vender-os-seus-automoveis-e-entrega-los\/\" \/>\n<meta property=\"og:site_name\" content=\"ItalPassion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/italpassion\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-23T15:41:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/03\/livraison-ferrari.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandre Filluzeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@italpassion\" \/>\n<meta name=\"twitter:site\" content=\"@italpassion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.italpassion.fr\/pt\/ferrari\/le-probleme-de-ferrari-en-2026-nest-pas-de-vendre-ses-voitures-cest-de-reussir-a-les-livrer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/pt\/ferrari\/le-probleme-de-ferrari-en-2026-nest-pas-de-vendre-ses-voitures-cest-de-reussir-a-les-livrer\/\"},\"author\":{\"name\":\"Alexandre Filluzeau\",\"@id\":\"https:\/\/www.italpassion.fr\/pt\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0\"},\"headline\":\"Le probl\u00e8me de Ferrari en 2026 n’est pas de vendre ses voitures\u2026 c’est de r\u00e9ussir \u00e0 les livrer\",\"datePublished\":\"2026-03-23T15:41:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/pt\/ferrari\/le-probleme-de-ferrari-en-2026-nest-pas-de-vendre-ses-voitures-cest-de-reussir-a-les-livrer\/\"},\"wordCount\":547,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.italpassion.fr\/pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/pt\/ferrari\/le-probleme-de-ferrari-en-2026-nest-pas-de-vendre-ses-voitures-cest-de-reussir-a-les-livrer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/03\/livraison-ferrari.jpg\",\"articleSection\":[\"Ferrari\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.italpassion.fr\/pt\/ferrari\/le-probleme-de-ferrari-en-2026-nest-pas-de-vendre-ses-voitures-cest-de-reussir-a-les-livrer\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.italpassion.fr\/pt\/ferrari\/le-probleme-de-ferrari-en-2026-nest-pas-de-vendre-ses-voitures-cest-de-reussir-a-les-livrer\/\",\"url\":\"https:\/\/www.italpassion.fr\/pt\/ferrari\/le-probleme-de-ferrari-en-2026-nest-pas-de-vendre-ses-voitures-cest-de-reussir-a-les-livrer\/\",\"name\":\"Le probl\u00e8me de Ferrari en 2026 n'est pas de vendre ses voitures\u2026 c'est de r\u00e9ussir \u00e0 les livrer - 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