{"id":44055,"date":"2025-12-05T14:30:47","date_gmt":"2025-12-05T13:30:47","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=44055"},"modified":"2025-12-05T14:30:47","modified_gmt":"2025-12-05T13:30:47","slug":"da-f1-para-o-lalfa-romeo-33-stradale-cristiano-fiorio-chega-a-maserati-com-um-papel-fundamental-sinto-um-grande-sentido-de-responsabilidade","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/de-la-f1-a-lalfa-romeo-33-stradale-cristiano-fiorio-arrive-chez-maserati-dans-un-role-cle-je-ressens-un-grand-sens-des-responsabilites\/","title":{"rendered":"Da F1 para o Alfa Romeo 33 Stradale: Cristiano Fiorio chega \u00e0 Maserati com um papel fundamental \"Sinto um grande sentido de responsabilidade\"."},"content":{"rendered":"
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O final de 2025 marca uma nova fase de transforma\u00e7\u00e3o para 2026 de Maserati<\/a>. Depois de v\u00e1rias mudan\u00e7as internas no topo da Stellantis, a marca Trident refor\u00e7a mais uma vez a sua equipa de gest\u00e3o com a nomea\u00e7\u00e3o de Cristiano Fiorio como respons\u00e1vel pelo marketing global. Esta escolha n\u00e3o \u00e9 de forma alguma insignificante, uma vez que a carreira deste italiano apaixonado, que trabalhou em projectos estrat\u00e9gicos para a Alfa Romeo, marcou alguns dos momentos mais significativos dos \u00faltimos anos para as marcas italianas.<\/p>\n\n\n\n

Do Fiat 500 el\u00e9trico ao Alfa Romeo 33 Stradale, passando pela F1<\/h2>\n\n\n\n

Cristiano Fiorio representa o perfil at\u00edpico que a Maserati procurava h\u00e1 v\u00e1rios meses: uma mistura de criatividade, vis\u00e3o global e ra\u00edzes profundas no mundo autom\u00f3vel italiano. A sua chegada ao Grupo Fiat Chrysler Automobiles em 2013 levou-o a assumir responsabilidades crescentes, primeiro na zona EMEA para as comunica\u00e7\u00f5es de marketing de todas as marcas, depois na publicidade, digital, eventos e patroc\u00ednios. As suas responsabilidades inclu\u00edram a supervis\u00e3o do lan\u00e7amento do Fiat 500 el\u00e9trico em 2019.<\/p>\n\n\n\n

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Mas foi o seu papel na Alfa Romeo desde 2021 que realmente construiu a sua carreira. Respons\u00e1vel pelo projeto de F\u00f3rmula 1, o seu papel foi o de maximizar o retorno do investimento de um programa que \u00e9 frequentemente escrutinado, mas raramente explorado na mesma medida em termos de marketing. Ao mesmo tempo, supervisionou os projectos estrat\u00e9gicos da marca, o mais emblem\u00e1tico dos quais foi o renascimento do Alfa Romeo 33 Stradale. Um supercarro que marca o regresso da Alfa Romeo ao mundo dos autom\u00f3veis feitos \u00e0 m\u00e3o. Em 2025, as suas responsabilidades foram alargadas ao departamento de marketing e comunica\u00e7\u00e3o da Alfa Romeo.<\/p>\n\n\n\n

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Este papel, j\u00e1 estrat\u00e9gico, foi agora alargado para incluir a gest\u00e3o do marketing da Maserati. Ele responder\u00e1 diretamente a Santo Ficili, ainda CEO da Alfa Romeo, mas agora COO da Maserati, na sequ\u00eancia de uma reorganiza\u00e7\u00e3o interna que viu Jean-Philippe Imparato, ex-CEO da Alfa Romeo e depois da Stellantis Europe, tornar-se CEO global do Tridente. A dire\u00e7\u00e3o da Stellantis conta assim com uma equipa que conhece perfeitamente o ecossistema das marcas italianas Alfa Romeo e Maserati, os seus desafios e o seu ADN.<\/p>\n\n\n\n

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Uma mudan\u00e7a que se segue a outra nomea\u00e7\u00e3o importante<\/h2>\n\n\n\n

A chegada de Cristiano Fiorio ocorre apenas um m\u00eas ap\u00f3s a nomea\u00e7\u00e3o de Simonetta Cerruti como Diretora Comercial Global da Maserati. Com mais de vinte anos de experi\u00eancia na Fiat, Alfa Romeo e Lancia, foi respons\u00e1vel pelas opera\u00e7\u00f5es comerciais da Alfa Romeo e da Lancia para a Europa, antes de se juntar \u00e0 Maserati para escrever um novo cap\u00edtulo.<\/p>\n\n\n\n

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Uma equipa de gest\u00e3o da Maserati completamente nova em cinco anos<\/h2>\n\n\n\n

Estas mudan\u00e7as completam uma altera\u00e7\u00e3o profunda no organigrama da Maserati. Desde 2020, a marca teve v\u00e1rios diretores sucessivos, com Davide Grasso ainda ao leme em 2024, seguido de Santo Ficili e depois Jean-Philippe Imparato. O cargo de Diretor Comercial tamb\u00e9m mudou de m\u00e3os, de Bernard Loire para Luca Delfino, depois Maurizio Zuares, e agora Simonetta Cerruti. Quanto ao marketing, passou oficialmente de Giovanni Perosino para Cristiano Fiorio.<\/p>\n\n\n\n

<\/th>2020 - 2022<\/th>2022 - 2024<\/th>2024<\/th>2025<\/th>2026<\/th><\/tr><\/thead>
CEO Mundo<\/td>Davide Grasso<\/td>Davide Grasso<\/td>Santo Ficili<\/td>Santo Ficili<\/td>Jean-Philippe Imparato<\/td><\/tr>
Diretor de Vendas Global<\/td>Bernard Loire<\/td>Bernard Loire<\/td>Luca Delfino<\/td>Maurizio Zuares<\/td>Simonetta Cerruti<\/td><\/tr>
Diretor Europa<\/td>Guido Giovannelli<\/td>Luca Delfino<\/td>Luca Parasacco<\/td>Luca Parasacco<\/td>Luca Parasacco<\/td><\/tr>
Departamento de Marketing e Comunica\u00e7\u00e3o<\/td>Paolo Tubito<\/td>Paolo Tubito<\/td>Giovanni Perosino<\/td>Giovanni Perosino<\/td>Cristiano Fiorio<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
<\/use><\/svg>\n

\u00a0Com a nomea\u00e7\u00e3o de hoje, sinto-me com um grande sentido de responsabilidade. Para todos os italianos que gostam de autom\u00f3veis, a Maserati \u00e9 um \u00edcone e um peda\u00e7o de hist\u00f3ria. Todo o sector autom\u00f3vel est\u00e1 a passar por uma profunda transforma\u00e7\u00e3o. No entanto, no \u00faltimo ano, gra\u00e7as ao trabalho de Santo Ficili, a marca recuperou a ordem e a estabilidade. Devemos agora voltar ao crescimento e ao investimento, concentrando-nos em alguns elementos fundamentais.<\/em> <\/p>\nCristiano Fiorio<\/strong><\/cite><\/blockquote>\n\n\n\n

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