{"id":41846,"date":"2025-10-07T09:25:18","date_gmt":"2025-10-07T07:25:18","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=41846"},"modified":"2025-10-07T09:25:18","modified_gmt":"2025-10-07T07:25:18","slug":"porque-e-que-a-stellantis-esta-a-investir-10-mil-milhoes-nos-estados-unidos-e-nao-na-europa-ja-sabe-a-resposta","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/stellantis\/pourquoi-stellantis-investit-10-milliards-de-aux-etats-unis-et-pas-en-europe-vous-connaissez-deja-la-reponse\/","title":{"rendered":"Porque \u00e9 que a Stellantis est\u00e1 a investir 10 mil milh\u00f5es de $ nos Estados Unidos e n\u00e3o na Europa?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Stellantis<\/a> prepara-se para dar um grande golpe no outro lado do Atl\u00e2ntico. De acordo com v\u00e1rias fontes pr\u00f3ximas do assunto, o grupo italo-franco-americano poder\u00e1 anunciar nas pr\u00f3ximas semanas um novo plano de investimento de 5 mil milh\u00f5es de d\u00f3lares nos Estados Unidos, para al\u00e9m dos 5 mil milh\u00f5es j\u00e1 previstos. Assim, um total de 10 mil milh\u00f5es de d\u00f3lares poderia ser injetado nos pr\u00f3ximos anos, principalmente para modernizar as f\u00e1bricas, relan\u00e7ar instala\u00e7\u00f5es paradas, criar empregos e introduzir novos modelos. Illinois e Michigan, dois basti\u00f5es hist\u00f3ricos da ind\u00fastria autom\u00f3vel americana, estariam no centro deste plano.<\/p>\n\n\n\n

Porque \u00e9 que a Stellantis aposta tanto nos Estados Unidos e n\u00e3o na Europa, ber\u00e7o de algumas das suas marcas emblem\u00e1ticas como a Fiat, a Peugeot, a Citro\u00ebn, a Alfa Romeo e a Lancia?<\/p>\n\n\n\n

Jeep, Dodge e Chrysler na linha de fogo<\/h2>\n\n\n\n

Com este plano, o Stellantis pretende relan\u00e7ar as suas marcas hist\u00f3ricas americanas. A Jeep e a Dodge continuam a ser pilares altamente rent\u00e1veis, e o grupo est\u00e1 mesmo a considerar um regresso da Chrysler, com a ideia de um novo muscle car V8 e a reabertura da f\u00e1brica de Belvidere (Illinois). Esta unidade, atualmente inativa, poderia voltar a empregar 1.500 trabalhadores para produzir uma nova pick-up Ram, um modelo estrat\u00e9gico num mercado onde as pick-ups continuam a ser rei.<\/p>\n\n\n\n

Isto marca uma rutura com os anos de Carlos Tavares, em que a t\u00f3nica era colocada na produ\u00e7\u00e3o em pa\u00edses de baixo custo, como o M\u00e9xico, e no investimento maci\u00e7o na eletrifica\u00e7\u00e3o na Europa, uma aposta que n\u00e3o se revelou t\u00e3o rent\u00e1vel como se esperava.<\/p>\n\n\n\n

Europa, um mercado sob press\u00e3o<\/h2>\n\n\n\n

Na Europa, o Stellantis enfrenta uma s\u00e9rie de obst\u00e1culos:<\/p>\n\n\n\n

    \n
  • Um mercado menos rent\u00e1vel: apesar de o n\u00famero de vendas ser superior ao dos Estados Unidos, a margem por ve\u00edculo \u00e9 muito inferior.<\/li>\n\n\n\n
  • Eletrifica\u00e7\u00e3o lenta: a procura de autom\u00f3veis el\u00e9ctricos continua fraca, o que atrasa os projectos e nos obriga a manter as vers\u00f5es com motor de combust\u00e3o.<\/li>\n\n\n\n
  • Um contexto regulamentar restritivo: as normas em mat\u00e9ria de CO\u2082, a press\u00e3o pol\u00edtica e as incertezas quanto aos aux\u00edlios p\u00fablicos complicam a estrat\u00e9gia.<\/li>\n<\/ul>\n\n\n\n

    A prova est\u00e1 nos n\u00fameros: em 2024, a Stellantis vendeu 2,5 milh\u00f5es de autom\u00f3veis na Europa (quase o dobro do que na Am\u00e9rica do Norte), com 126 800 empregados, para um volume de neg\u00f3cios de 59 mil milh\u00f5es de euros. Em contrapartida, na Am\u00e9rica do Norte, foram vendidos apenas 1,4 milh\u00f5es de autom\u00f3veis, com 75 500 empregados e um volume de neg\u00f3cios de 63 mil milh\u00f5es de euros. Por outras palavras, menos autom\u00f3veis, menos empregados, mas mais receitas.<\/p>\n\n\n\n

    \"\"
    Gr\u00e1ficos Italpassion<\/figcaption><\/figure>\n\n\n\n

    Olhando para os \u00faltimos anos, a tend\u00eancia \u00e9 ainda mais clara: entre 2021 e 2023, as vendas na Am\u00e9rica do Norte oscilar\u00e3o entre 69 e 88 mil milh\u00f5es de euros, bem \u00e0 frente da Europa.<\/p>\n\n\n\n

    Uma l\u00f3gica implac\u00e1vel<\/h2>\n\n\n\n

    De um ponto de vista puramente econ\u00f3mico, a Stellantis tem raz\u00e3o em concentrar os seus esfor\u00e7os nos Estados Unidos. \u00c9 no mercado americano que as margens s\u00e3o mais elevadas, que as pick-ups e os SUV se vendem a pre\u00e7os elevados e que o relan\u00e7amento de marcas como a Jeep e a Dodge pode dar bons resultados.<\/p>\n\n\n\n

    Na Europa, por outro lado, a press\u00e3o regulamentar, os custos salariais mais elevados e a transi\u00e7\u00e3o for\u00e7ada para os ve\u00edculos el\u00e9ctricos est\u00e3o a reduzir as perspectivas de rentabilidade. Se a Stellantis quiser regressar aos 80-90 mil milh\u00f5es de euros de vendas anuais na Am\u00e9rica do Norte, investir 10 mil milh\u00f5es de euros $ neste mercado estrat\u00e9gico \u00e9 uma decis\u00e3o pragm\u00e1tica.<\/p>\n\n\n\n

    Uma nova era com Antonio Filosa<\/h2>\n\n\n\n

    Sob a lideran\u00e7a do seu novo CEO, Antonio Filosa, a Stellantis est\u00e1 a preparar um plano industrial global, que dever\u00e1 estar conclu\u00eddo no primeiro trimestre de 2026. Filosa j\u00e1 iniciou uma revis\u00e3o profunda da estrat\u00e9gia da empresa, cortando em certos projectos considerados n\u00e3o estrat\u00e9gicos na Europa, como o hidrog\u00e9nio, e considerando a venda da Free2move, a subsidi\u00e1ria de car sharing em dificuldades. A mensagem \u00e9 clara: a partir de agora, o Grupo escolher\u00e1 as suas batalhas. E os Estados Unidos parecem ser o campo de jogo mais rent\u00e1vel.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-41846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stellantis","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nPourquoi Stellantis investit 10 milliards de $ aux \u00c9tats-Unis et pas en Europe ? (vous connaissez d\u00e9j\u00e0 la r\u00e9ponse) - ItalPassion<\/title>\n<meta name=\"description\" content=\"Stellantis s\u2019appr\u00eate \u00e0 frapper un grand coup de l\u2019autre c\u00f4t\u00e9 de l\u2019Atlantique. 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